The Matte Lux formula is supposed to have a "velvet matte" finish that's "long-wearing" with "intense pigmentation and a soft blurring finish." Most of the shades are quite pigmented with four to six hour wear and a non-drying feel. The texture varied a bit as some shades were smooth, velvety, and thin without emphasizing my lip lines or pulling into them but several separated along my lip lines noticeably or color settled into my lip lines over time. I didn't get much scent from them--possibly subtle sweetness--and no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
This full coverage matte lipstick is packed full of the finest pigments to give you long wearing, true color in all the shades. The velvet matte finish is comfortable and non-drying, while soft blurring pigments lessen the look of fine lines. Enriched with Pomegranate, Goji Fruit, and Green Seed extracts to protect your lips from environmental stressors and premature aging.
Based on 1 Review, 2 Quick Reviews
The Good: Easy To Apply (3), Creamy (2), Long-wearing (2), Smooth (1), Blendable (1), Great Value (1), Travel-friendly (1)
The In-Between: Highly Pigmented (3), Non-sticky (1), Scented (1)
The Bad: Drying (1)