The formula is described as having "rich color" with a "smoothing primer" that "keeps lips comfortably moisturized." Most of the shades had semi-opaque to opaque color coverage in a single layer, and the shades that were a bit weaker were somewhat buildable. The deeper shades tended to perform the best, while a few of the lighter shades settled slightly into lip lines (not too noticeable, or not at all, in person).
Some shades were more smoothing than others, so I think the "smoothing primer" claim was the weakest and wasn't always met. The texture was lightweight, lightly creamy without being heavy or too slippery, and didn't tug during application. The formula was comfortable and hydrating while worn, and they lasted between four and six hours. There didn't seem to be any scent or taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Luxurious yet weightless formula merges bold, saturated colour with a smoothing primer. Glides on effortlessly to a modern-velvet finish. Colour stays true, keeps lips comfortably moisturized.
Based on 1 Review, 9 Quick Reviews
The Good: Creamy (8), Easy To Apply (8), Smooth (7), Moisturizing (7), Long-wearing (6), Great Value (5), Blendable (4), Travel-friendly (4)
The In-Between: Highly Pigmented (5), Non-sticky (5), Buildable (4), Thin (3), Sheer (2), Thick (2), Sticky (1)
1 Written Reviews
By Logan 2 years ago.
This lipstick feels very nice on the lips. It glides right on, even though it's rather thick, and isn't difficult to make even, as it is very pigmented.This feels like a great shade for fall, as it's a nice medium, warm rose.No lipstick is long-wearing on me, but I can get a few hours out this!