It is supposed to be a long-wearing “glossy stain” that give lips a “shiny, vinyl look” with “rich color.” The consistency is smooth, lightweight, and like a watery cream when initially applied, but it develops into a lighter weight gel texture after a few minutes. Most of the shades have medium or greater coverage, long-wearing, high-shine, and are hydrating while worn.
There is a subtle floral scent to the formula, but I did not notice it except in the tube and did not encounter any taste. They look more like a stain than they actually behave like one, as I only found the darkest shades to leave behind any trace of color after it had worn away. There is a slight tackiness after an hour or so, but it never turned truly sticky.
The average rating based on all reviewed shade(s) in this formula is shown below.