Pin Up is a medium-dark, reddish plum with warmer undertones and a mostly matte finish. It had opaque color coverage that applied evenly and smoothly, though some color emphasized lip lines and sat in them (it wasn't too noticeable from a normal viewing distance as the color was quite even). It had more of a velvety-matte finish with light color transfer. It was comfortable to wear, and it lasted for six hours on me.
Liquid Velvet™ Moisturizing Matte Liquid Lipstick combines highly-pigmented, gorgeous matte, long-wearing lip color with hyaluronic acid for its intense lip-conditioning benefits so that lips appear fuller, while feeling more supple and smooth. The creamy, non-drying lip formula is infused with Ciaté London’s proprietary blend of moisturizing PlushPigment™, and it features high-performance pigments that glide on to lips for bold color and extreme hold. The innovative precision tip effortlessly lines and fills in lips for perfect application.