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The formula is supposed to have buildable pigmentation from “barely-there” color to “intense color” with long-wear. It had a smooth consistency with a firmer press, but it was not stiff or difficult to pickup color. From the four shades I purchased, the pigmentation varied from medium to semi-opaque, and they were certainly buildable to full coverage, though the formula itself was forgiving enough that the color could be sheered out as desired (and the powder was conducive to simply picking up less product as well). The swirled nature of the highlighter-and-blush concept did make the color vary a bit, and sometimes it appeared more shimmery than others (though the brand noted that each compact contains 50% of each).
The average rating based on all reviewed shade(s) in this formula is shown below.
Glow-To Illuminating Blush leaves any complexion with a healthy-looking flush of color that’s fused with a skin enhancing highlight. Each shade can be applied subtly for a barely-there look or it can simply be layered for more intense color.