Chanel Controversy (72) is a moderately warm-toned, very dark plum with a pearl finish. It is a permanent lipgloss that retails for $32.00 and contains 0.28 oz.
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Chanel Controversy (72) Rouge Allure Extrait de Gloss ($34.00 for 0.28 fl. oz.) is described as a lightly warm-toned, dark reddish plum with hints of brown and burgundy along with fine plum shimmer. NARS Rouge Tribal (P, $26.00) is very similar--a touch darker. MAC Lasting Achievement is cooler-toned, less red. (P, $19.50) MAC Feelin’ So Good (LE, $15.00) is browner. MAC Richly Revered (LE, $20.00) is less shimmery, much sheerer. Bobbi Brown Midnight Violet (P, $24.00) is more shimmery, darker. See comparison swatches.
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CHANEL reveals the next generation of lip gloss—with colour so rich and shine so intense it could only be inspired by the iconic lipstick, Rouge Allure. Bold colour combines with the smoothest, silkiest gel texture for luxurious wear and deeply dramatic effect. Lips feel comfortable—never sticky or tacky—and look luminous, full and sensuous for hours. The double-sided, flocked applicator is beveled to deliver ultra-precise definition.