Eyeshadow

The formula is supposed to be "packed full of pigment" and "super blendable" while being able to "[last] all day without fading." There seem to be two distinctive finishes: matte and metallic, so I've broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn't have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I've tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay's metallics are creamier to the point where there's often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.