A new trick in your beauty arsenal, Butter London's Glazen Eye Gloss is a breakthrough eye shadow that delivers a wet look shine, without being wet. This playful, pudding-like texture applies like a gel, but dries like a powder and lasts all day.Benefits: Lightweight Crease-resistant Long-wearing Buildable: Sheer shimmer to intense metallic. Betaine: Skin conditioning to help prevent dry eyelids. Gellan gum: Unique gelling agent gives a pudding-like texture and creates a film to keep the sparkle from budging. Unique pearl suspension gives the product a "wet look" on the lid.