The formula is supposed to have "12-hour" wear with a "smooth, silky" consistency that yields "full coverage" and is "lightweight." The shades I've tried have been quite pigmented and have applied fairly evenly/smoothly across my lips. The texture has a denser, firmer feel in the tube with more of a velvety consistency--thicker but not at all heavy, in fact, quite lightweight--where I needed a bit more pressure to pull the lipstick across my lips. I wouldn't describe the texture was dragging, though, and the color distributed evenly across my lips. As the color wore down and became more matte over time, the texture looked a bit clingier, though it did not feel that way.
I have not had one shade last 12 hours on me; the lighter shades seem to wear between four and five hours, while the deeper shades last six to eight hours depending on how much they stained. The finish was more like a satin to semi-matte initially, and within a couple of hours, they all wore down to a truer matte finish (rather flat). They were comfortable to wear and often felt like nothing was on my lips at all. There was a subtle vanilla scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Created with pure matte powder pigments, this unique formula delivers full coverage, a comfortable, lightweight feel, and up to 12 hours of high-impact color. It’s available in 18 shades.
1 Written Reviews
By Angie 10 months ago.
I purchased 2 - Fever Pitch and Plum Noir. I know these aren't shades that you've reviewed here, but I have to share my thoughts on them. Fever Pitch I can live with - I'd give it 3 stars maybe. It bunches up on my lips and I can feel it, it feels very awkward, but it's not really visible unless you get really close. I like the color enough (although I already have a few lipsticks that are pretty similar, it's an orangey-red so pretty common right now). I'll keep it... and I'll use it, even if I don't really want to use it... But Plum Noir is just bad. We do not get along. It gathers in my lip lines - my lips look like there's a zebra print on them when I smile. It peels and flakes away rapidly, my lips look patchy very quickly. It also bleeds beyond my lip line - even if I use a liner. When I go to reapply - because you HAVE to reapply with how it wears away - I look like I have a pink fuzzy ring all around my dark purple lips. I'm not happy with it. Also, the tube was dented when I received it. The box was in perfect condition but the bottom of the tube was dented - so I don't even think it happened during shipping.