The formula is supposed to have "sheer, moisture-packed color" that yields a "popsicle tint" with a "soft shine finish." The formula felt like a more emollient version of their Crushed Lip Color, as it was more yielding but still not as emollient in feel going on as one might expect. It was rather balm-like, thin but not clingy, and didn't slide around too much.
They had sheer to semi-sheer, tinted color that did look "popsicle" like with some of the mid-depth and deeper shades. For the most part, the colors applied evenly, smoothly without tugging, and didn't emphasize my lip texture or catch on imperfections. They wore between two and four hours and were lightly hydrating.
Packed with hyaluronic acid and fruit oils like apricot, sweet cherry, and papaya, this moisturizing lipstick helps visibly plump and smooth while improving the moisture barrier with a jelly formula that glides on with a smooth, craveable texture.