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The formula is supposed to be "ultra-shiny" (it is) with a "cushiony, comfy feel" (nailed it) that has a "burst of color" (sheer to medium coverage) that is "ultra-hydrating." It has more of a smooth, gel-like texture, which is where it gets that "cushiony, comfy feel," and it spread easily over my lips and felt comfortable to wear.
There was a strong shine that lingered for two to three hours during wear with shades lasting, generally, between three and five hours overall (with reduced shine toward the end). Some shades had slight to light product that sank into my lip lines, but the higher-shine finish made that less noticeable in person. The formula felt hydrating over time, and they had a herbal, lemony scent but no discernible taste.
This ultra-shiny, hydrating lip gloss glides on providing a burst of color. It is formulated with blend of botanical oils like coffee seed, kuikui nut, avocado, and jojoba oils to give lips a cushiony, comfortable feel.