Bite Beauty Chai is a moderately warm-toned, medium-dark plum with a matte finish. It is a permanent lipstick that retails for $28.00 and contains 0.14 oz.
Bite Beauty Chai Power Move Hydrating Soft Matte Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark red with warm undertones and a matte finish. It had nearly opaque color coverage in a single layer, which applied smoothly and comfortably across my lips with barely any tugging. The formula was lightly creamy in the tube but thin but a little denser, as it felt velvety and like a silicone-based primer.
The color applied evenly and didn't emphasize my natural lip texture initially, but after two to three hours, the color wore down somewhat unevenly and clung around my lip lines. It stayed on for four and a half hours and felt non-drying over time.
This formula is darker, more subdued, and slightly redder compared to Chai from Amuse Bouche. The warmer undertone was more noticeable with the Amuse Bouche version, whereas the undertone is truer in the Soft Matte formula.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This creamy, non-drying lipstick, made with tapioca pearls mixed with fatty acid waxes, features a velvety matte finish that looks (and feels) good on lips. The feather and fade-resistant formula comes in 20 crave-worthy shades and glides on for instant, no-fuss, bold color.
Dimethicone, Diisostearyl Malate, Diethylhexyl Carbonate, Phenyl Trimethicone, Polyethylene, Caprylyl Methicone, Ozokerite, Butylene Glycol Dicaprylate/Dicaprate, Dimethicone Crosspolymer, Isoeicosane, Hydrogenated Polyisobutene, Silica, Dicalcium Phosphate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Synthetic Wax, Polyglyceryl-2 Triisostearate, Sorbitan Isostearate, Mica, Ethylene/Propylene Copolymer, Aroma/Flavor, Caprylyl Glycol, Glyceryl Caprylate, Lauroyl Lysine, Theobroma Cacao (Cocoa) Seed Butter, Tapioca Starch, Helianthus Annuus (Sunflower) Seed Oil, Punica Granatum Seed Oil, Aqua/Water/Eau, Bht, Tocopherol, Blue 1 Lake (Ci 42090), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Red 7 Lake (Ci 15850), Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.