Benefit Pause for Applause is a very cool-toned, light pink with a matte finish. It is a permanent eyeshadow that retails for $20.00 and contains 0.11 oz.
Benefit Pause for Applause Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a "soft lilac." It's a lightened, pinked lilac with a satin finish (and it almost looks matte, but there's a very fine shimmer to it). Urban Decay Heartless is lighter, more firmly in the pink-colored camp. NARS Bouthan #1 has a matte finish, so it's a bit closer, but it is lighter and pinker.
Finally…powder eyeshadow in a fabulous longwearing formula. This soft & silky shadow comes in 12 wearable shades and three finishes: matte, satin and sheen. From pale shell to brilliant silver, we’ve got you covered!.