Ivory (I'm Pure 4 Sure)
Benefit “Hello Flawless!” Oxygen Wow
We recommend shade Ivory (I'm Pure 4 Sure) for light or light plus skin tones with neutral undertones.
Lightest
Medium - Medium Deep
Deepest
Benefit Ivory (I'm Pure 4 Sure) is described by the brand as "Neutral porcelain for fair complexions." It is a shade in the “Hello Flawless!” Oxygen Wow range, which is a liquid foundation with a natural finish and light-medium coverage that retails for $34.00 and contains 1 oz.
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Shade Matching Insights
Who Matches Ivory (I'm Pure 4 Sure) Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.
| Neutral | Pink | Olive | Yellow | |
|---|---|---|---|---|
| Lightest | 84% (5) | 90% (1) | — | — |
| Very Light | 95% (2) | 100% (1) | 95% (1) | — |
| Light | 90% (1) | — | — | 100% (2) |
| Light Plus | 97% (5) | — | — | — |
| Light Medium | 80% (1) | — | 80% (2) | 80% (1) |
