We recommend shade Ivory (I'm Pure 4 Sure) for light or light plus skin tones with neutral undertones.
Medium - Medium Deep
Benefit Ivory (I'm Pure 4 Sure) is described by the brand as "Neutral porcelain for fair complexions." It is a shade in the “Hello Flawless!” Oxygen Wow range, which is a liquid foundation with a natural finish and light-medium coverage that retails for $34.00 and contains 1 oz.
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Who Matches Ivory (I'm Pure 4 Sure) Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.
|Lightest||84% (5)||90% (1)||—||—|
|Very Light||95% (2)||100% (1)||95% (1)||—|
|Light||90% (1)||—||—||100% (2)|
|Light Plus||97% (5)||—||—||—|
|Light Medium||80% (1)||—||80% (2)||80% (1)|