Ivory (I'm Pure 4 Sure)

Benefit “Hello Flawless!” Oxygen Wow

Benefit Ivory (I'm Pure 4 Sure) is described by the brand as "Neutral porcelain for fair complexions." It is a shade in the “Hello Flawless!” Oxygen Wow range, which is a liquid foundation with a natural finish and light-medium coverage that retails for $34.00 and contains 1 oz.

We recommend shade Ivory (I'm Pure 4 Sure) for fair-light or light skin tones with neutral undertones.

For more detail about who this shade matches best, the following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.

NeutralPinkOliveYellow
Fairest 84% (5)
Too Warm (4)
Too Dark (4)
90% (1)
Too Warm (1)
Fair 95% (2)
Too Dark (1)
Too Warm (1)
100% (1) 95% (1)
Too Warm (1)
Fair-Light 100% (1)
Light 97% (5)
Too Light (1)
Light-Medium 80% (1)
Too Light (1)
80% (2)
Too Light (2)
Too Cool (2)
80% (1)
Too Cool (1)

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Reader Reviews

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Based on 0 Reviews, 2 Quick Reviews

The Good: Easy To Apply (1), Travel-friendly (1)

The In-Between: Buildable (1), Luminous (1)

The Bad: Oily (1)

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