The formula is supposed to have the "shine of a lip gloss" with the "pigment of a liquid lipstick" and the "nourishing benefits of a lip balm." It's more like a semi-sheer to semi-opaque lip gloss with a lightly to moderately hydrating formula based on the three shades I tried out (there are 10 in total). The formula has a sweet mint scent but no discernible taste to me (with a slight tingle that doesn't last for long). The texture was lightweight, smooth, and balm-like that wasn't tacky and comfortable to wear.
The average rating based on all reviewed shade(s) in this formula is shown below.
3D light-reflecting pigments as well as ginger, peppermint oil, and a non-stinging peptide make lips appear fuller and smoother. Vitamins C and E, plus hydrating shea and muru muru butters soften and condition lips. Glow Lip Gloss’s range of 10 stunning shades was inspired by BECCA’s bestselling Shimmering Skin Perfector Highlighters and Luminous Blushes, to complement and enhance any look.