True Chocolate

True Chocolate is described as a "soft matte brown." It's a medium-dark, yellow-toned brown with warm undertones and a semi-matte finish. This shade darkened a lot when used on the skin compared to how it appeared in the pan! The texture was smooth, slightly thin and a little firm in the pan, but it blended without issue on the skin. This shade started to crease after nine hours of wear. Viseart Toffee (Dark Matte #1) (PiP, ) is lighter (95% similar). Sephora + Pantone Universe Cocoa Brown (LE, ) is lighter (95% similar). Hourglass Infinity #4 (PiP, ) is warmer (95% similar). MAC Terre (Right) (LE, ) is warmer (90% similar). ColourPop Intoxicate (LE, $6.00) is lighter (90% similar). Make Up For Ever M630 Sweet Chestnut (DC, $21.00) is more muted (90% similar). Viseart Taupe (PiP, ) is cooler (90% similar). Too Faced Truffled (PiP, $16.00) is darker, brighter (90% similar). Make Up For Ever S616 Chocolate (DC, $21.00) is darker (90% similar). Sydney Grace Tippy Taupe (P, $5.25) is less shimmery, darker (90% similar). ColourPop Bravery (LE, $6.00) is darker, cooler (90% similar). Sephora Driftwood (PiP, ) is less shimmery, darker (90% similar). bareMinerals Yes Please (PiP, ) is lighter (90% similar). Urban Decay Beware (DC, $19.00) is lighter (90% similar). Too Faced Power Couple (LE, $16.00) is darker (90% similar). MAC Clove (LE, $17.00) is lighter, warmer (90% similar). LORAC Black #4 (LE, $19.00) is more muted (90% similar). MAC Double Feature #4 #2 (LE, $17.00) is warmer (90% similar). Make Up For Ever S632 Hazelnut (DC, $21.00) is warmer (85% similar). Inglot #342 (P, $6.00) is less shimmery, darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.