Ego (Powder) is a light, golden pewter with warmer undertones and a sparkling, high-shine finish. The texture was smooth, thin but not too dry, and while it was more firmly-pressed, it wasn't as prone to fallout as something with a loose press but was best used with a moderate hand/pressure. I did find that I preferred application with a dampened brush when trying to use it as a standalone product, while a dry brush or fingertip worked well for using it as more of a layering shade (it seemed intended for both functions).
It had semi-opaque, buildable coverage, though the base itself was more translucent, which was as described by the brand. The product applied evenly to bare skin and had very little fallout, even used dry, as it adhered pretty well. It stayed on nicely for eight hours but had light fallout over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.