Ego (Cream) is a deep, grayish-taupe base with fine, multi-colored pearl throughout that gave it soft sheen. It had rich color coverage in a single layer where a little went a long way. The darker, grayish base made it harder to apply it as a sheer wash and get a really even finish, though. In person, it read more blended than it seemed in the photo, though (kind of like how lip products can settle more or less noticeably "in person" than in a close-up photo).
The texture was smooth, emollient without being as wet as expected; it was a little airier and mousse-like, which gave it good adhesion with greater coverage while remaining blendable along the edges. It was a formula that had more play time, which some may prefer, but I needed to buff/blend out the product on my inner lid area as it settled a bit into fine lines as it was drying down (though this didn't happen in my actual crease). Once I did that, the product finished drying down and lasted for nine hours before showing signs of creasing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.