One/Size | Patrick Starrr Launches Beauty Brand at Sephora
Release Date + About the Launch
ONE/SIZE beauty belongs to everyone. Inspired by our community, we deliver extraordinary makeup with larger than life performances. The brand launches its GO OFF Makeup Dissolving Mist, which is is Patrick Starrr’s secret to removing full-glam makeup, along with GO OFF Juiciest Makeup Removing Wipes.
July 17th, midnight ET
Products in the Launch
GO OFF Makeup Dissolving Mist, $24.00 (New, Permanent)
This no-drip mist is Patrick Starrr’s secret to removing full-glam makeup. The superfine spray applies evenly to the face and is infused with calming jojoba and brightening rosehip oils to refresh and soothe skin while removing makeup with ease.
GO OFF Juiciest Makeup Remover Wipes, $15.00 (New, Permanent)
These supersize, mess-less wipes remove makeup with ease while simultaneously refreshing and soothing the skin. Each super saturated wipe is packed with juicy ingredients and relaxing fragrance notes. They are perfect for daily use—from a skin refresh to a heavy makeup cleanse—and are also safe for sensitive eyes.
When I saw the Instagram post his constant promotion of #onesizefitsall in the last month totally made sense. Great marketing to make “one size” become ingrained in people heads before the launch.
I don’t know how I feel about this. Other then his first launch, his makeup did not sell really well with mac. In the end they were literally giving at away by having a 90 percent off at CCO.
Those were MAC products though. This is an entirely different company presumably using different labs and formulas, why would anyone judge a company by different companies products?
I think the post is judging his attractiveness to sell thing instead of simply judging MAC x his brands.
I’m very curious !
hmmmm… i never bought his mac stuff.. so… not sure, also wish it wasnt sephora exclusive.
Cosmetics are such a money grab everyone is getting into it. I was wondering if his was plus sized clothing? At least he comes by it naturally being a Mua. Unlike the celebrities.
I totally agree with the money grab from the ever-growing cosmetics industry! many times, it looks like a bubble, if it feels like a bubble, will It Burst? and when?
I can’t imagine it’s doing real well with so many out of work. Plus whose gonna buy lip products? Except maybe balm? I wear a mask whenever out. Good question…..
Money grab, but maybe also it’s simply they love playing with make-up and making their own is bringing them another form of satisfaction.
None of these influencers, from my perspective, seem actually willing to build a make-up company to be here in 20-30 years. Maybe it’s just that collaborations to big make-up brands isn’t that money making and / or they aren’t allowed enough creativity. If they were paid bigger cuts and allowed more input in packaging, formulas, product types, they won’t feel the need for standalone brands.
I am so done with influencers brands and this one is a major yawn.
I’m more into influencers than celebrities. That’s the real money grab. I think it’s good he did something different but it is a snooze.
Looking forward to it! It’s always exciting to see a new makeup brand launch!
Does absolutely nothing for me. Less than zero.
I know nothing about Patrick Starr which is a good thing considering how other big names in the Youtube beauty community seem to be known for drama. As long as it is inclusive and innovative, I am here for it.
I think it’s bizarre to launch a “new & improved, all inclusive” beauty brand of…
makeup remover.
Like literally everyone uses some sort of remover already, no? But I can’t think of a new product launch being done this way before, so go Patrick, I guess… I assumed it would be actual makeup products and remover only seems a bit anti-climactic. Also, these seem to be on the expensive side.
H’mmm.
Exactly what I was thinking!
What bugs me to no end is the use of the inclusivity card for everything. I remember the Youtuber that tried to end another youtuber over pills saying her pills were inclusive. What??
It seems these people don’t understand what it means.
How can a makeup remover or pills be exclusive (as in non inclusive)? And I am black. ?
Makeup wipes are so wasteful. A disappointing release.
Not just wasteful, but most are not biodegradable. They, along with baby wipes, are typically made of plastic filaments which just cause microplastic pollution. Yuck.
“Relaxing fragrance notes”? Ugh. When will people get it: ANY fragrance ingredients in skincare is SO BAD for the skin! And otherwise, makeup wipes just seem a little tone deaf in these times.
I’m interested to see a full list of ingredients for the spray but I don’t have high hopes.
Leo, I agree 100%
In my book, makeup shouldn’t have any smell (or taste in case of lip products). I love the Dior Backstage foundation, but I can’t use it due to the strong smell.
Interesting choice for a first release.
One size does NOT fit all!
Odd choices for introducing a brand.
I loved his lipsticks with his MAC collections. I’m an NC30 so they just worked for my medium skin. I rarely wear reds and his red was a must have for me.
It’s interesting to launch makeup this way- starting with removers first. I’ve tried so many in the past and the only one that’s every worked for me is Take the day off cleansing balm and coconut oil so this will be interesting.
I don’t interpret his One Size fits all as something that will work for everyone, rather, its a company that will cater to all kinds of people. I’m getting a Fenty-esque vibe from all this.