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Milani Perfect Purple Liquid Eye Pencil Review, Photos, Swatches

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil ($6.99 for 0.04 oz.) is described as a “bright purple with shimmer.” It’s a medium-dark, red-toned purple with violet and silver shimmer. It is very similar to MAC Designer Purple, but it has smaller sparkle. Urban Decay Psychedelic Sister is similar in color but has more of a satin finish.

From what I can tell, Liquid Eye is really Liquif’Eye just renamed and probably underwent some reformulation, but I really couldn’t tell the difference between the two in regards to texture (even the numbering of the shades is the same). What’s even better is that a good purple eyeliner can be a challenge to find, but Milani nailed this one. It’s intensely pigmented with fantastic color payoff even in a single stroke.  The consistency is creamy and glides on beautifully, and once it sets, it stays put.

Now, Milani says that it’s “smudge-proof” and “long-lasting,” and according to Milani, long-lasting means “up to 24 hours.” I didn’t and don’t plan on testing this for 24 hours any time soon (the thought of going to bed with makeup always makes me uncomfortable!), but I did wear this for 16 hours, and it did well overall–there was a slight thinning of the line but no smudging below the liner or migration into the outer or inner corners. So, it wasn’t perfect wear over a 16-hour time period, but for most people, I think the wear will be fantastic for the time they need.  It was impeccable after eight hours, just for reference. Based on the thinning I saw between eight and 16 hours, I would expect this to still look decent after 18-20 hours. (But I really wish products weren’t marketed with 24-hour wear!)

Perfect Purple

PPermanent. $6.99.

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil

Milani Perfect Purple Liquid Eye Pencil
Milani Perfect Purple Liquid Eye Pencil


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Sabrina Avatar

I would love to get this, but i already have MAC’s designer purple. Is this the same kind of purple as MAC’S one, or is it lighter /darker, Christine?:D

xamyx Avatar

I very rarely wear anything but black liner, but I think I need this one. Purple eye products are literally the first to go in my neck of the woods, so I’m going to track this one down ASAP.

Kathleen Avatar

Um… Am I the only one who saw this, thought it was a lip pencil, and got really excited? I actually got this as a freebie in a goody bag and have not tried it yet. I definitely plan to now, though!!

t_zwiggy Avatar

Wow, looks like the perfect purple liner! The exact right shade of purple for me, and I love the intensity and amount of shimmer. Unfortunately Milani isn’t available here.

Ari Avatar

I have this eyeliner and I love it!! My only complaint is that it’s so soft– I keep mine in the freezer 🙂 thanks for all the Milani reviews, hope there will be more.

An Avatar

Gorgeous shade of purple! So vibrant. *-*
I love how affordable it is too.

I think I may not have this shade yet, but I have a couple of the other Liquid Eye Pencils . <3

CeeBee Avatar


I have already ordered two of these (one for me and one for my best friend) and am waiting impatiently for them to arrive.

Sheila Avatar

I’m convinced! I will finally try Milani products…starting with this purple liner and that emerald green shadow stick you reviewed a long time ago.

Kristen Avatar

I love how pigmented this liner is! I think I’m going to have to pick one up…I wonder if the other colors are as vivid? I’m very interested in the aqua as well.

dia Avatar

Ugh, gorgeous. This might be dangerous for me to wear, as I’d spend all day trying to look at myself! I’m glad they changed the name from “Liquif’Eye”- never liked it.

Becca @ The Beauty Sample Avatar

OMG this liner is SO rich and vibrant–love it! I am so sad though–whenever I go to any of the CVS stores in my area, they are ALWAYS sold out of these liners. I have the purple automatic one but it doesn’t seem to be as rich or pigmented as this one.

Rachel Avatar

I love this so much! I ran to the CVS just now to get it – but they don’t have this type. They have the “Liquid Eye” pencils with the clear lid that you can sharpen in a few other shades, but not the purple. They also have a “Liquid Eye” pencil in a twist up tube. It’s confusing that they have two products with the same name – AND an actual liquid eyeliner product. :/ Anyways, I got the purple shade of the twist up type, and it is also darkish purple with similar micro sparkles, but it doesn’t seem exactly the same. I can’t tell if the two different types of pencils have the same colors, but different application styles, or if it is two completely different products.

Meghan Avatar

I really wanted to love this, and it is a great color, last a long time, but if you have sensitive eyes, this may not work for you. The second I put it on, My eyes started to sting and itch. I tried it twice. I read a review on Makeup ally that suggested that this was fairly common for those with sensitive eyes.

Meiya Avatar

You are probably allergic to the purple dye. I share the same problem – for the longest time I wondered why my eyes would get swollen, red and itchy after wearing certain makeup. It took me a while to connect it to purple eyeliner on my waterline.

christine reesby Avatar

Love your products, but i live in Canada (Winnipeg).. and I discovered your makeup , in Supertstore here,. I have your eyeline, liquid eye, which I LOVE.. and keep buying and your rouges. Where else in Canada (Winnipeg) are your items sold? Can you buy your stuff online? Thanks

Audra Compton Avatar

I won this as a free gift and love it! The only problem is I cant figure out how to advance it once the tip get worn, is there a way to twist it to advance it that I’m not seeing?

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