MAC x eL Seed Collection Launches April 8th

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MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th
MAC x eL Seed Collection Launches April 8th

Release Date + Collection Info

World-leading trendsetting M·A·C Cosmetics meets the visionary artistry of Dubai based, French-Tunisian street artist and sculptor eL Seed. The collection launches exclusively in the Middle East before dropping to the rest of the world.

M·A·C continues to celebrate artistry through its culture of collaborating with visionaries who ignite trends and inform the zeitgeist. M·A·C gave eL Seed complete freedom to create this exclusive collection. eL Seed’s inspiration comes directly from the streets, the same place where new trends and colour palettes are born: “I draw my inspiration directly from the streets and from the communities in each location I’m painting. The calligraphy I paint are words infused with profound meaning. Their universal messages cross cultures to inspire and reinvigorate neighbourhoods.’’

With this new make-up collection, el Seed hopes to inspire trendsetters and individualists not only to unleash their own inner creativity but, like eL Seed himself, to use beauty and colour to change their perception, by painting their world. “Like art, make-up can change one’s perception,” said eL Seed.

Growing up in the Parisian suburbs, hip hop culture and graffiti were his means of self-expression. Fusing soulful Arabic calligraphy with bold graffiti led to creating a new visual language. From Paris, to New York and Dubai, eL Seed’s work invites us to examine physical appearance, self-perception and calls for open-mindedness and social unity. eL Seed condensed these inspirations into a unique make up collection grounded in his signature colours of high-octane pink and black. “eL Seed’s extraordinary Arabic calligraphy art is rooted in these high-contrast shades so we couldn’t have had a more inspiring palette to work with,” says M·A·C Senior Artist Mariam Khairallah, who was instrumental in the co-creation process with the artist to translate his unique colour palette into richly pigmented fashion-forward makeup hues.

While pink, black, orange, blue, and black were his starting point colours, the versatile palette also consists of deeply wearable neutrals. “Whether your look is monochromatic or ultra-colourful, matte or metallic, the artist in you decides.” says Khairallah.

While this intensely personal collection bears eL Seed’s art, he also shares his soul. His wife inspired Dima’s Glow, the Extra Dimension Skinfinish. The eyeshadow colour Gabriela is a homage to Brazilian poet Gabriela Torres Barbosa, whose work inspired eL Seed’s vivid pink calligraphy in a previous work in a favela in Brazil. The lipstick Maya was named after his daughter, while the lipstick ‘Declaring Love’ is a reference to a sculpture that you can find behind the Opera of Dubai.

M·A·C x EL SEED is the embodiment of makeup artistry meeting street artistry to create on-trend makeup that leads to creativity and self-expression. The collection features four Lipsticks, in hues ranging from fuchsia to warm cinnamon; a Cheek & Eye Palette, one calligraphy-debossed Extra Dimension Skinfinish highlighter and as fitting for a renowned artist, his collection includes a four piece make up brush set. All packaging showcases eL Seed’s signature vibrant pink, emblazoned with calligraphy based on a quote from Roman statesman Marcus Tullius Cicero: “The face is a picture of the
mind with the eyes as its interpreter.”

April 8th online, April 11th at select MAC locations

Products Available

Full Face Kit: Cicero, $66.00 (Limited Edition)

  • Shroom Soft beige with shimmer (Satin)
  • Petit Lion Peachy beige (Matte)
  • Honey Lust Bronze-dipped peach (Lustre)
  • Ksar Peach beige with pink sparkles (Lustre)
  • Chatt Platinum metal (Veluxe Pearl)
  • Finjan Intense warm rosy brown (Matte)
  • Teboulbou Pink/brown plum (Veluxe Pearl)
  • Texture Peachy-brown with shimmer (Velvet)
  • Gabrielle Intense bright cool pink (Matte) (Blush)
  • Les Portes Bleus Bright vivid blue (Matte)
  • Carbon Black (Matte)
  • Handwritten Dirty warm brown (Matte)
  • Carnal Charm Intense orange coral (Matte)
  • Vidigal Cool intense pink (Matte) (Blush)
  • Matmata Indigo blue (Matte)

Extra Dimension Skinfinish, $36.00 (Limited Edition)

  • Dima’s Glow Warm golden shimmer

Lipstick, $19.50 (Limited Edition)

  • Declaring Love Bright cool pink (Matte)
  • Maya La Belle Bright orange red (Matte)
  • Un Baiser Pinky nude (Matte)
  • Une Caresse Cool dirty brown/plum (Matte)

Brush Bag Kit, $49.50 (Limited Edition)

  • 600SES Slanted Lip Brush
  • 577SES Eye Blending Brush
  • 578SES Shader Brush
  • 466SES Angled cheek brush


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kjh Avatar

It’s not listed in his exhibitions, but I saw an installation at the DeCordova with paintings of Middle Eastern Women, 1-3, full size in each painting, covered in Arabic calligraphy, either the clothing, the skin, or both. Fascinating. (Nobody else in my group liked it.) Sounds like eL Seed. The surface tx/design elements on these look very lovely.

Kira Avatar

Love the concept here and all the names! I love Arabic calligraphy. It reminds me that so much is creatively possible when the right people get involved, and brands don’t simply market back to consumers negative stereotypes about women ..?! (I’m thinking about the super cringe-y names of the “MAC Girls Personality Palettes”!)

Deborah S. Avatar

I clearly have been living under a rock since I had no idea who this artist was or where they created their art. I am not a super fan of “street art” or as we use to call it, graffiti, but everything looks nice. I wouldn’t call the palette very representative of the usual shades seen in street art but since he curated it himself, they must speak to him. I guess when I think artist, I think bolder or unusual colours rather than shades of brown, beige and gold.

Mina Avatar

He actually mentioned that he wanted to include yellow and orange shades but was told it won’t work. So I don’t think the eyeshadow palette is really representative of his vision. I’ll be picking up the darkest shade of lipstick though but nothing else. I would have loved it if the bag was sold on it’s own. Anyway, I can’t afford the brush set just for the bag and I don’t really care for Mac, I’m here for El Seed.

Deborah S. Avatar

Isn’t that always the way things work out. You see something you love but would have to buy somethings you don’t love just to get it! I can’t tell you the number of times I have bought a “kit” just to get one product out of it! Yes, I think the lip products are the nicest. Thank you for the information. I should have known it wasn’t how he would have done it since MAC rarely gives control of anything up and they have a history of not really getting the products right when it comes to curating for a particular artist. Seems like they just don’t trust the artist whether it is a painter, actor, singer or whatever, to know what they love and what has worked for them. Why do a collaboration or a memorial collection if it isn’t going to accurately reflect the artist? Anyway, thanks again.

Rita Avatar

I’m in the UAE and have swatched this collection already from my local MAC store. The lipsticks are almost the same colors as others in the permanent MAC line, and while the highlighter looks great, it’s very…gauzy…and falls off skin fairly easily. The biggest seller so far is Une Caresse but if you’ve got either Whirl or Stone, you should be okay without it.

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