MAC Underground Mineralize Skinfinish Now Available

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MAC Underground Mineralize Skinfinish Now Available
MAC Underground Mineralize Skinfinish Now Available
MAC Underground Mineralize Skinfinish Now Available
MAC Underground Mineralize Skinfinish Now Available
MAC Underground Mineralize Skinfinish Now Available
MAC Underground Mineralize Skinfinish Now Available

Release Date + About the Launch

This extremely limited-edition Extra Dimension Skinfinish glowlighter adds a luminous-to-metallic glow to skin. The exclusive multidimensional multichrome shade features a kaleidoscopic colour wave that shifts from light blue, to rosy pink, to soft yellow – using an innovative pigment-saturation technique to unite multiple prismatic pigments that are baked all the way through the powder. This ultra-silky and weightless hybrid highlighter also uses innovative technology to transform the purest pearlescent particles from a liquid into a powder, which applies like a second skin. The luminizing effect is instantaneous and buildable – from a soft ethereal glow to a more dramatic, glassy metallic effect that lasts up to ten hours. Available to M·A·C Lovers only.

Now online

Products in the Launch

Mineralize Skinfinish, $30.00 (Limited Edition)

Ultra limited-edition, 1,000 made and hand-numbered. Available for MAC Lovers only (free to sign-up).

  • Underground Kaleidoscopic colour wave that shifts from light blue, to rosy pink, to soft yellow

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I did not end up getting this because I didn’t like the exclusivity of it. Also probably would not get much use out of this but would have gotten it to “collect ” in the past. Perhaps it’s just me but I found it offensive when we’re talking about inclusivity and acknowledging and being receptive to everyone and then they’re like “here clamor and stress out about our special little project that only 5 people on the planet are gonna get! But we’re here for all of you and all races and all genders and all the things!” Anything ultra exclusive or “only 42 made!” feels really tone deaf anymore.

Yep. Not interested in having to jump through hoops to get makeup that I’ll never to able to replace if I happen to like it.

Interesting comment. Because, after all, the current LGBT+ and BLM movements are, on a simplistic level, about the haves and the have nots. And that’s exactly what this HL is about. This deserves some backlash.

I also agree! All this only creates FOMO, and there’s nothing inclusive about a launch who mostly only people with disposable income and disposable time can get. I understand brands wanting to add value to costumers spending more money on a brands… but at least don’t relate it to inclusivity and other social matters that still hurt.

Wait. Didn’t WnW put out something like this a few years ago? Weren’t rainbow highlighters a “thing” already? Idk, but I thought they already had their moment!

Yes. Not only is it annoyingly limited in availability, it’s been done. If it’s much different, I won’t hear much about it because there’s no incentive to review it.

It was in my cart, but I was too slow to check out, I guess.
I’m not particularly sad about it. I like the finish of the product and thought it was interesting, but I also am very happy with my normal highlighter (Too Faced Diamond Fire) and don’t necessarily feel like I’m missing out. Just thought I would try for it since I happened to online.

I didn’t buy this but for a MAC LE item it was too easy to put it in my cart at almost 12:30 EST. I thought this would sell out right away. I’m not sure if it would look ok on me but I just thought $30 was too much to spontaneously drop on a highlighter that would be hidden under a mask.

Bouncers at nightclubs (‘not you, not you, not you, YOU, not you…’) is so pre-pandemic.

I will admit to wishing for a photo or two on someone’s face (not in a PR pic) out of curiousity, however.

Did MAC not get the memo that rainbow highlighters have Been Done Already? This feels odd; having a rainbow-esqe highlighter during Pride Month but not having it connected to Pride at all (no donation or connection with any LGBTQIA organizations, not even for raising awareness???) feels REALLY weird.

It’s so strange, too since it’s not as if MAC is unfamiliar with advocacy and fundraising via product; witness the massively successful, long-running Viva Glam campaign. One would think that a Pride-focused launch or product with a charitable component would be right in MAC’s inclusivity-focused wheelhouse.

This feels like such a missed opportunity.

I agree, especially when it’s so close to the trans flag colours – doing this as a charitable project with donations going to an organisation supporting black trans women would have been so good, and it seems like they’ve gone for a really tone deaf option instead.

I’d be interested in seeing this in person, but am not interested in a $30 highlighter which is so limited and exclusive that there aren’t even real swatches of it.

I did get this highlighter and I have to say it’s awesome!!! It glows like nothings else I have from MAC. They did a great job.
Anybody else out there that did get it and finds it amazing like me ?

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