MAC To the Beach Collection for Summer 2010 + Photos

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MAC To the Beach Collection for Summer 2010

U.S. Launch Date: May 27th, 2010

International Launch Date: May 2010 (Asia: June 2010)

There is fun in the sun, to be sure, but to the beach is more of a sensual state of mind – a pleasure we all feel near the sea. The girl and boy from Ipanema, from Cap D’Antibes to West Palm Beach…All around the world, the seaside has a romance, and a kind of golden, sexy alchemy we’re all drawn to. This collection encapsulates it, with a new, lapping-wave Lip-Pencil and High-Light Powder in coral shades, Nail Lacquer – A Scorcher! – Eye Shadow, Kohl, and Powder Blush to get away from it all effortlessly. Sandbags, seashells, the magic of marine life decorating packaging in the most soothing sultry shades of summertime. Close your eyes, and go To The Beach!

The face must be protected at all times! But we have ways to bronze and beautify…fake it, but get colour that looks sun-kissed! A safe way to evoke the golden glow of a glorious walk on the beach, the magical moodiness of sunsets all over the world, colours shifting from glowing gold to glorious bronze to sundown brown. The Chic Glamour of faraway places, a ticket to paradise inspired by the dream of a life lived sur la mer. Bronzing Powder, Cream Bronzer, Lustre Drops, Bronze Body Oil, and our stylish City-To-Seaside to the beach bags…wherever you are, see you at the beach!

Update: Added more product photos. (4/22/10)

See collection details & imagery!

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Sand & Sun Light peach (Matte) (Limited Edition)
  • Firecracker Frosted mid-tone red-orange (Veluxe Pearl) (Limited Edition)
  • Sweet & Punchy Bright yellow-green (Veluxe Pearl) (Limited Edition)
  • Shimmermoss Green with green pearl (Veluxe Pearl) (Permanent)
  • Humid Intense green with shimmer (Frost) (Permanent)

Lipstick ($14.00 U.S. / $16.50 CDN)

  • Beach Bound Sheer frosted pale peach (Glaze) (Limited Edition)
  • Lazy Day Light dirty blue-pink (Lustre) (Limited Edition)
  • Thrills Rosy copper with gold pearl (Frost) (Limited Edition) (Repromote)
  • Fun Bathing Mid-tone bronzed plum (Cremesheen) (Limited Edition)

Lipglass ($14.00 U.S. / $16.50 CDN)

  • Easy Lounger Light baby pink with multi-dimensional pearl (Limited Edition)
  • Flurry of Fun Sheer sparkly peach (Limited Edition)
  • Splashing Mid-tone blue pink with soft gold pearl (Limited Edition)

Lip Pencil ($13.00 U.S. / $15.50 CDN)

  • Life’s a Breeze Soft pink (Limited Edition)
  • Temperature Rising Loudmouth orange (Limited Edition)

Eye Kohl ($14.50 U.S. / $17.50 CDN)

  • Float on By Dark green turquoise (Limited Edition)
  • Rosemary & Thyme Mid-tone olive gold with shimmer (Permanent)

Powder Blush ($18.50 U.S. / $22.00 CDN)

  • Hipness Intense coral with soft white pearl (Frost) (Limited Edition) (Repromote)
  • Get-Away Bronze Mid-tone suntan (Frost) (Limited Edition)

High-Light Powder ($26.00 U.S. / $32.00 CDN)

  • Marine Life Multi-colour pressed powder

Nail Lacquer ($12.00 U.S. / $14.50 CDN)

  • In the Buff Muted taupe avocado (Cream) (Limited Edition)
  • Scorcher Creamy bright coral-red (Cream) (Limited Edition)

MAC To The Beach Bag ($49.50 U.S. / $59.50 CDN)

  • Available at MAC Stores only. Limited edition.

Cream Bronzer ($25.00 U.S. / $30.00 CDN)

  • Beach Bronze Golden glow with soft gold finish (Limited Edition)
  • Weekend Mid-tone deep orange-brown with soft pink pearl (Limited Edition)

Lustre Drops ($18.50 U.S. / $22.50 CDN)

  • Pink Rebel Blue-pink with gold pearl (Limited Edition) (Repromote)
  • Sun Rush Peachy bronze with gold pearl (Limited Edition)

Bronzing Powder ($22.00 U.S. / $27.00 CDN)

  • Golden Muted golden tan-beige with golden shimmer (Limited Edition)
  • Refined Golden Finely spun golden with soft pearl finish (Limited Edition)

Bronze Body Oil ($22.00 U.S. / $27.00 CDN)

  • Glowing Tan with multi-dimensional golden shimmer (Limited Edition)

Brush 130 Short Duo Fibre ($38.00 U.S. / $45.50 CDN)

  • A short, round dual fibre with flat head composed of both natural bristles and synthetic fibres ideal for application with creams, emulsions & various powder products.

Brush 131 Short Duo Fibre Powder/Blush ($34.00 U.S. / $41.00 CDN)

  • Flat, tapered face brush that contains a combination of short, natural, fibers and longer, fibre optic fibres ideal for light application and highlighting/ shading with various face powders; Ideally suited with mineralize skinfinish powder products. Limited edition.

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452 Comments

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OMG the packaging for this collection is absolutely adorable, its beyond perfect, and I thought the packaging for the Liberty to London collection was perfect, but this is too darn cute. I don’t think I want any of the blushes, didn’t like Hipness when it first came out and Get-Away Bronze doesn’t seem to be my kind of blush. But I will definitely be checking out the eyeshadow, the High-light Powder( really excited for that one)the lipstick and lipglass, soooooooooooo excited for this collection!!!!!

I’m kind of indifferent on this collection. I guess the puke green and bright orange doesn’t really appeal to me πŸ™ I bought hipness blush from my CCO and it is totally orange on me! ahh. oh well, i’ll still check it out though!

LoL I love seahorses!!! My whole room is beach themed….from teals, blues and greens to tons of sea shells and real sand from the Atlantic City beach lol I only wish the color of the packaging was different! I do like green and orange but with this theme I think a pretty blue and maybe a neutral to represent the sand may have went over better!

OMG I am IN LOVE with this collection! So perfect for summer (and right now it’s helping take the winter chill off). How is the bronzing oil? Do you think it will come out streaky?

the packaging is SO PRETTY!
I CANT WAIT FOR SUMMER

also, i have a question….what do you use lustredrops for? do you mix them w. liquid foundation or something?

WOW! This is the best packaging I’ve ever seen! I want it all just based on that, haha, but I REALLY want Sweet and Punchy, I am obsessed with green eyeshadow! I’m not loving that peach lipgloss but the other two look very promising. The high-light powder might be nice, too, as long as it’s not too orange on me. I will most likely end up getting things I wouldn’t otherwise based on that wicked packaging…dammit, MAC!

Christine, Maybe you’d know, but I’m wondering how Sweet & Punchy (Bright yellow-green…Veluxe Pearl) will compare to Lucky Green (Frosted midtone lime…Veluxe Pearl). Any thoughts?

I love the seashells and seahorses motifs on the packaging. I know i want the In the Buff nailpolish and Float on By eye kohl because it is turquoise! The Marine Life Multi-Colour highlight powder is gorgeous!

wow…a collection im actually excited for since hello kitty! green is my favorite color and the packaging looks great. also, hipness repromoted? I love that blush!!

How funny! I was literally thinking, just the other night, about how MAC had aqua packaging, lavender packaging, orange packaging and pink packaging & was wondering if they would ever do green packaging… & HERE IT IS! πŸ˜€

Can’t wait! Thanks for the post, Christine!

I am SOOOOOOOOOOOO SADDD!!! I love this collection and ill be deploying before it comes out, must get my sister to buy my wishlist and enjoy them after my deployment πŸ™

OOOOOOOOOOHHHH S**t
I will buy Almost everything, this what i was most anticipating, i really could care less for Spring Forecast
Thankx Christine

I’ll get the seahorse powder (or two if I actually want to use it, since I don’t think I’d want to touch and ruin it if I just had one, lol), and the rest I’ll have to see in person. The packaging alone doesn’t excite me too much.

As with many summer collections, I don’t see a lot to tempt me here (fair skin/ blue eyes/ black hair- not a really “beachy” combination). Firecracker sounds interesting and I love the Veluxe pearls as a rule. Maybe Marine Life. I have Hipness already and I love it. Might pick up that as a back-up for when mine runs out. Love the packaging.

LOVE IT!!!!!!! I want EVERYTHING!!!!!! The packaging is divine and I have been unimpressed by MAC lately but this and Liberty of London collections are going to break me!!

Lovely photos!!!

I’m interested in the peach e/s and l/g plut the cheek products and lustre drops (not even sure what that is but they sound fun!!! lol Is anybody able to fill me in???)

Okay I think I just kind of died looking at this. I’ve been kind of on this Fellini kick and I really love that 1960’s-1970’s beach vacation in Italy look… I hope these products are good because I want it all!

hm! cute! I think I might just get the golden bronzing powder..since I’ll be in the market for a bronzer then anyways.
although Im sure when I see swatches, my list will grow!
temptalia=bad for my wallet! πŸ˜‰

My wallet will love me for this. I only want one of the eyeshadows (since, Christine correct me if I’m wrong. The light green one looks like its like Rated R, Bitter, Pagan, and all those right?) and I have Humid and Shimmermoss.

I DO want some of the lippies and the seahorse powder. And that’s pretty much it!

Sad, really. Even though the outer packaging leaves something to be desired.

Wow – that’s a lot of stuff.
Happy to say I am only interested in Sand&Sun e/s,fun bathing lipstick and the High light powder. Adorable packaging – I am a sucker for Starfishes and SEA HORSES!!

MAC has way too many collections coming out! But this one is worth saving for. These pics make me so happy. The packaging is sooooo amazing. I can’t wait to try Hipness and Lustre Drops.

Also, the model in the hat looks a bit like January Jones, no?

i love the packaging and the tote, which propably i am gonna buy but it seems that mac launches new products every day and it kinda makes me feel stressed.

This has me written all over it. I am feeing a huge haul when this collection is released! I seriously want it all. Thanks Temptalia as always for posting these photos so I can start saving up in advance.

What!?!? OMG this is surreal. I still haven’t gotten past the fact that MAC pumps out soo many collections. But thanks to you Christine I can now pick more wisely regarding these collections. You give me the opportunity to figure out what is worthwhile and what is not.
Christine you are bad ass.

FYI: I don’t know if it is just me but I can’t see the rest of the pictures down from under the beach tote with the brushes.

OH MY GOSH! My jaw literally dropped when I saw these pictures…cutest packaging ever! I hate to just buy makeup for the packaging…but oh well πŸ™‚

Oh my gosh. This is a horrible time to be a sucker for packaging, isn’t it?! With this collection and the Liberty of London collection my wallet will be crying for weeks.

Oh nooooooo, this collection is going to be the DEATH OF ME! The packaging is so gorgeous! And I’m seriously lusting for all things gold/bronze and summery. Why are you doing this to me, MAC!!?? (And to think I was a MAC skeptic for so long…LOL.)

okay im def getting that polish scorcher and since i didnt by the Pink Rebel before i will def get it for this summer and the highlight powder with the cute seahorse on it πŸ™‚

I’m starting to save money for this collection right now! I already now what I want… but it will probably change (I’ll add more things for sure…) hahaha… It’s super pretty!

This collection looks interesting… I love alot of the stuff but I just hate the packaging. It doesnt look too tacky or cheap it just isnt my style at all. But Im excited for this and I cant wait (=

the packaging is great! So cute for summertime. It’s hard to think about summer right now though.
A lot of the colors I like are permanent so I don’t really need to rush to purchase these when they are released.

I already want the face powder. A while ago I reaaly wanted Hipness (after seeing a picture) until I read it was a frost. I hate frost! My pockets will be happy!

OMFG. I am going to go broke because I love so many things here… the two kohl liners for sure and at least one of the blushes and almost all the eyeshadows… and the packaging is adorable.

AHHH!!! I loove the beach this collection is amazing! πŸ™‚ I love the packaging! I want to save all my money for it now! 3 months is a long time πŸ™ thanks for showing this temptalia~!

i am sooo looking forward to this collecton and liberty london collection! i wish mac made all their LE collection in special poackaging! they would make alot more money,. bc more peopole would be it all! im glad they are puting a new bronzer poweder in the LE packaging. bc i already have refined golden and solor rich from style warriors.

I WANT EVERYTHING, FROM THIS COLLECTION~ even the bag. i may skip on the lip pencils and eyeliners , like i usually do , but i will get everthing else , this packaging reminds me of my trip to hawaii

The launch is the same day that I have a trip to the Beach with my zoology class and we will classify corals and other species, yes, all day snorkeling!!!!!

My favorite season is Summer so I can’t pass this, I also enjoy going to the beach, corals, sea horses, stars… so this collection is a must for me!!! β™₯xβ™₯xβ™₯

Thanks for the super update Christine!!!!Awesome as always!!!

I love the fresh green packaging, but I am disapponted that they don’t bring out new warm greens, but a permanent. Also every year there seems to be a yellow-green, but no darker warm greens, not even a repromote.
The best: seahorse powder, pencils and Hipness! + 130.

I don’t know what the Luster Drops are supposed to do (?) but the Cream Bronzer and Bronzing Body Oil sound really good. The other things I’ll just have to take a look at when they finally bring em out.

Gosh darn it MAC! I already spent a fortune on the Spring Colour Collection. I’m buying from the Viva Glam and the Give me Liberty collections. Now a summer collection to go broke with?? I truly want the seahorse powder though. I’ll have to do some saving.

My family thinks I have OCD because I have tons of MAC products. But then I think, if I’m going to have a disease let the treatment be MAC! Love this collection.

Looking forward to the cream bronzers. I love the packaging of the powder bronzers but i dont need anymore powder bronzers from mac. MUST look PAST the PACKAGING!

i think you can mix it with our foundation and it will give you a glow πŸ™‚ but im not 100% sure go look on yourtube there will be loads of vids from when it came out with the style warriors collection πŸ™‚ x

I’m not digging the orange and green package but I do like the starfish, coral, conch, seashells and seahorse. I’m loving those eye and lip pencils too. Can’t wait to see this in person.

The seahorse one is amazing in person. It’s embossed on the product to it actually had a 3-D effect that you can’t see here. And I like the cream bronzer too. Both large products IRL.

Wow, the people at Seaton must not be too happy. This collection is a direct rip off of their logo and color scheme. (www.seaton.com)Why cant MAC be more original, all they do is rip off other designers. Do they think people are stupid? Well we are not.

OOOOOOOMMMMMMMMGGGGGG I just discovered this!!! i LOVEE oceanic themed stuff.. i am going to be all over this. Hopefully there are some pretty colors! im so excited!

This is Definatelly going to be my MOST Wanted Collection I really want it ALL :o) I am Already saving for this for SURE ! thxs for the preview oxox Melinda

ive made my culations and it all comes out to a total of $143 (not including tax) OMG. i dont know how my $10 a week allowence is going to get me about $160 by the time this collection is released. im so excited. need to save up starting today πŸ™‚
thanks christine!!!

While I’m not all that excited about anything in the collection I know I’ll have to pick something up because of the insanely cute packaging!

omg i love this is what i want:
both blushes
highlight powder(even though it will probably just be a collectors item):]
nail laquer in scorcher(will be amazing for summer)
both lustre drops{awesomeness)
eyeshadow in firecraker (wow)
cant wait to see your review on this lovely collection you help me all the time

Im So excited for this. Im having my graduation party RIGHT before this comes out, like 2 days before so im really thankful that ill have enough money for whatever i want from this collection! Im going to school for makeup artistry so i dont feel bad about spenging graduation money on this. πŸ˜€ Im definatly getting
Lipstick -Beach bound and thrills
Eye Khol -float on by
blush – hipness
|Thats all i know i really want at the time, but you know how that is… you go to the store and you fall in love with everything! I wish you girls luck!!!

This is one collection I can’t brush off. I wish counters sold that bag too instead of just stores, that’s how I missed out on getting the Hello Kitty bag.

Lovely! The designs on the eyeliners and lipliners are to die for! I will definitely be going a bit crazy with this collection. Lol.

omggg i marked the date on my calendar! ahaha
this collection is gorgeous nd i am a complete sucker for the limited edition packaging! (:

i really like the two coral eyeshadows, the absolutly amazing
high-light powder with the seahorse, the lipsticks beach bound and lazy day, and my favourite of this collection is the “in the buff” nail laquer!!

Are they bronzing powders not permanent? (Golden, Refined Golden). I hope so, then I can think about them later πŸ™‚ I don’t need them for the packaging πŸ˜€
TIA!

I’ve seen the bronzing powder in ‘golden’ and ‘refined golden’ on the MAC UK website under powders, does that mean their perm with just fancy packaging?

I’m so glad the Lustre Drops are back! Definitely getting my paws on Sun Rush.
Christine, do you think they’ll ever re-promote the blush Ombres? I really want Ripe Peach, but they cost about $75 online on ebay. -_-
I want it… but I’m not sure I want it that badly lol.
Anyway, love lurking through your site! πŸ˜€

No clue, but keep in mind that MAC usually has their collections planned at least a year in advance, so if they do, it won’t be in a couple of months, you know?

OMG I have been dying for this collection to come out and the anticipation is killing me! I’m seriously going to break the bank for this one. I just love absolutely EVERYTHING in this collection!
I’ve been wanting to ask you Christine, what are your feelings regarding this collection? What are some of the items your looking forward to?

Thanks! <3

After being a MAC fan for so long, I don’t like to set expectations — I just like to see it in person! That way I’m always excited and never disappointed!

Float on By Eye Kohl and Marine Life highlight powder are the only ones that I’m interested right now.
And I’m not reeeaallyyy digging the bright green packaging…
I think I’ll only the the Eye Kohl though!
Woah, how is my list SO short?

Ah, so pretty! I love the bag, the eyeliners and would love to try the lustre drops! I missed out on them last time! The seahorse beauty powder is lovely, but I don’t think I could disturb that overlay. It’s too pretty to use.

OMG!!! I am so excited for this collection to come out!!! I am going to have to pre-order. I am definitely buy 2 of the highlight powder. BEAUTYFUL!!!!!!!!!!

I want for sure “Marine Life”…

I would probably like:
The pink lip liner, and probably one of the pink glosses…
I do like the eye kohl colors..

Wow. I think this is the first time in a while that I haven’t wanted a single thing from a MAC collection. Those colors don’t speak to me and wouldn’t likely show well on me.

The green and the orange packaging look really cheap and tacky to me. The seahorse is beautiful, but means I wouldn’t want to use the product as it would ruin the picture. I need to see swatches before I make up my mind if there’s anything I truly want. I’m very partial to peachy colours at the moment, though.

One thing that bugs me is that when they bring out these limited edition things they don’t also sell the eyeshadow or blush in pro-pan format, which is how I like to buy mine. I don’t want to risk breaking them to de-pot them.

Dawn, I agree with you about the eyeshadows, I would much rather buy the pan form instead. I was told though that pro stores sell them in pan form too (in the UK), however, my nearest pro store is in London which is not too easy to get to for me.

As for the seahorse powder, I’m buying two, one to use, one to look at, lol.

I’m in the UK too, and nowhere near a MAC store or counter, so have to buy all my MAC online. They sell eyeshadows in pan form on both the normal and Pro online sites, but sadly not the limited edition ones.

Because I have a budget I like to pick out my favourite product! For this collection it’s going to be the Highlight powder! It’s gorgeous!!