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MAC Pro Longwear Lipcreme Collection for Fall 2010

MAC Cosmetics Pro Longwear Lipcreme Collection for Fall 2010

U.S. Date: September 16th, 2010
International Date:Β  October 2010

Pro Longwear Lipcreme ($16.00 U.S. / $19.00 CDN) (Permanent)

Lightweight texture, creamy finish and comfortable longwear combine in this has-it-all pro-class lip colour. Slick in use, applies without need of a top coat- and still lasts up to 12 hours. Won’t feather or transfer, and the colour stays true. Helps lips stay soft and hydrated.

  • Made to Last Deep plummy brown (Frost)
  • Till Tomorrow Grey mauve brown (Cream)
  • Sweet Ever After Copper (Frost)
  • Faithfully Yours Blackened dirty purple (Cream)
  • Goes and Goes Blue violet (Cream)
  • Love Forever! Bright blue pink (Cream)
  • Perpetual Flame Pink cranberry (Cream)
  • Unlimited Mid-tone dirty rose (Cream)
  • Overtime Light baby pink (Cream)
  • Extended Play Blackened brick red (Cream)
  • Prolong True red (Cream)
  • Good to Go Loudmouth orange (Cream)

Pro Longwear SPF 10 Foundation ($29.50 U.S.) (Permanent)

A long-wear foundation that gives up to 15 hours of wear in any environmental condition. Lightweight and creamy, applies smoothly to provide sheer to medium coverage. Even in hot and humid conditions, controls oil to keep skin fresh, natural and flawless. Provides everyday SPF protection.

  • NC15, NC20, NC25, NC30, NC35, NC40, NC42, NC45, NC50
  • NW20, NW25, NW30, NW35, NW40, NW45, NW50

Pro Longwear Concealer ($16.50 U.S.) (Permanent)

A lightweight fluid concealer that provides medium to full coverage with a comfortable, natural matte finish. Colour-true formula lasts up to 15 hours. Helps conceal and correct the look of under-eye circles, and discolorations. Comes in a clear glass vial with a matte black pump.

  • NC15, NC20, NC30, NC35, NC42, NC45, NC50
  • NW15, NW20, NW25, NW30, NW35, NW40, NW45, NW50

See more photos!


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ak Avatar

I wonder if these are supposed to replace their Mattenes? Hmmmm….

I thought they were going to be just like the other Pro Longwear lip colors, liquidy with bthe gloss on the other end. I wonder what makes these so long-lasting on the lips then?

The colors do sound nice in any case.

ak Avatar

Christine by some miracle of some sort the Pro Longwear Lip Cremes came out in Britain yesterday at the same time as the Fabulous Felines collections! I’ll try and let you know how they are! WOOO HOOO!!

bj Avatar

That’s what I was thinking, Britain getting something BEFORE America? I like to think the New Yorkers etc are now jealous of me down in little Wales.
I have sampled one and have to say I was pleasantly surprised.

Nadine Avatar

I can’t wait for those!I think I already saw some swatches on a blog,and from what I saw Love forever,Overtime,Unlimited,Goes and Goes and especially Good to go are on my list.

Todd Avatar

The ProLongwear foundation is apparently incredibly velvety on skin and transfer-proof, along with being medium to buildable coverage and other goodies…

Rachel Avatar

The pro longwear foundation gives amazing coverage but is lightweight. I have really red skin and i wore it today and about 5 customers commented on what amazing skin i had. The concealor is totally fabulous too.

t_zwiggy Avatar

Yay, another collection I can skip completely. So good to know that I don’t need to save money for upcoming collections. More money to spend on Venomous Villains and Fabulous Felines! πŸ˜€

Mallory Avatar

Because of my dry lips, I ALWAYS have an issue with lipsticks lasting as well as lipsticks tendency to show the dry spots. I’m attracted to the “cream” aspect of these– if they’re moisturizing/non-drying AND they last forever, I’m totally sold.

Jennifer Avatar

I want these ones based on description:

Love Forever! Bright blue pink (Cream)
Perpetual Flame Pink cranberry (Cream)
Unlimited Mid-tone muted rose (Cream)

Abigail Avatar

I haven’t really been impressed with MAC’s fall collections…stick on packaging, a collection that brought along contraversy, and these lipsticks. Maybe Spring will be better?

AnaG. Avatar

Lovely colors!! I have to wait till October (or longer because collection always come later to Portugal), but it will be worth it!!

Rawrzellers Avatar

It’s not that I hate this collection, but I think the packaging is really weird for me. I know slip shines are like this but just the fact that the cap is like 3/4 of the tube makes it look kinda weird. The orange looks amazing and it’s something I’m going to get two of.

kp Avatar

I tried on “Prolong” and it was full coverage, creamy, long wearing and non feathering. I LOVED the formula. It also never got dry and crunchy on the lip. So glad these are coming!

Rachael Avatar

Maybe this release is why they discontinued Slimshines?
And I hope Goes and Goes is as pretty as I think its going to be. πŸ™‚

*neena* Avatar

I’m so glad MAC is finally coming out with a longwear lipstick. I like the Longwear gloss but sometimes I just find it to be too drying.

cmferret Avatar

these sound like the slimshines-just not glossy, but creamy and longlasting. since their perm i think ill just wait on them and save my money for the villinous villians, fabulous felines and rodarte mac collections.

Halo Avatar

im so happy these are going to be permanent, mac is putting out so many collections that= at least i know i can pick up 1 or 2 of these later.

Ariana Avatar

Nice! I could definitely have a few of these shades in my kit – getting super tired of having to reapply 7 or 8 times on 3 to 4 different girls in 1 shoot! Love the color variation πŸ™‚

kcrystal Avatar

long wearing lipsticks? Oh yes, they will leave the lips dry or semi dry at the very least and would need to be topped off with a gloss and they look a lot like an updated version of a long discontinued slimshines. And with all the glitter and shiny lip products mac has been coming out with, they intrigue us with something we haven’t seen from them for a while to keep us interested. Pass.

Linn Avatar

LOL! They are nothing like Slimshines – at all. Absolutely non-drying too; I’ve never been able to wear “long-wearing” lipsticks until I tried these ones.

ak Avatar

Till Tomorrow, Love Forever, Perpetual Flame, Unlimited, Extended Play, and even both Overtime and Good to Go sound great to me. If Good to Go is anything like Morange then I cannot wear it at all! Even So Chaud was a slightly iffy on me, so I bought Chili instead.

Hopefully Overtime is like Angel or Kinda Sexy.

Till Tomorrow sounds like one of those intriguingly different colors.

shuz4ever Avatar

Hi Christine, i heard from a MUA that MAC plans to discontinue their range of Pro Longwear Lipcolour/gloss. Do u have any info on that?

ak Avatar

That’s a shame because those last longer than the Outlast ones by Cover Girl and probably longer than the Max Factor LipFinity ones. They were made for events like weddings or possibly for television so that all you need to do is retouch the gloss.

Tasmin Avatar

I bouught these lipcremes today, as they launched here in the U.K today. They are amazing, best ever. Christine I tried to find reviews on the Pro longwear foundation and concealer. Have you tried these?

rice2000 Avatar

I dont know if you have the release date wrong, but i bought the Prolong today! It’s gorgeous! such a nice clean red, i was originally going for Ramblas Red, but at last minute saw these were actually on sale and tried it on..its so smooth; i have dry lips and it came on really well and has stayed on for 4hours so far with little rubbing off!

Diane Avatar

I think I am going to have to try the foundation and the concealor. I have yet to find any foundation that does not melt off my skin before I get home from work.

Heather Avatar

I tried on something from MAC that was a long lasting wear. I didn’t like it because it burned, and has even worst trying to take it off. I wonder if this is a different formula. Can’t wait for your reviews.

Harper Avatar

Looking forward to Unlimited, Perpetual Flame, and Prolong…if these last as long as MAC says they will, Unlimited and Perpetual Flame would be nice for everyday with few touch-ups, and Prolong would be great for a night out where I want something bright that I don’t have to worry about touching up. The foundation and concealer also sound like products that would definitely work for me! Christine, will you be reviewing these when they’re available in the US?

Rosanna Avatar

I think I’m going to skip these – considering they are permanent. I really just want to save my money for holiday palettes by NARS, Shu Uemura and MAC.

Speaking of which, when do Holiday collection usually come out?

Victoria Avatar

Wow excited!!! I hope the lipsticks are really non drying as they claim. And great to see the concealed with a pump. I’m definitely trying that.

Hannah Avatar

I love the idea of these, but why no NW15 foundation! It’s so annoying how only a few MAC foundations come in NW15 (especially when the NC range runs so yellow that it’s basically unwearable for neutral skin tones)

Gina Avatar

You should put a disclaimer at the top of every feature asking people to read the comments, that way you wouldn’t have to answer the same question 20 different times. It’s nice that you do, but that would drive me crazy! It drives me crazy just reading it!

Vale Avatar

Why, why, why they are starting from NW20??? What’s wrong with MAC? Why NC15 and NW20??? I AM ANGRY!!!! Aaaaaaaaaaaaaaaaaaaaargh!
I am pale and pink, why can’t I have a long wear foundation???

Hannah Avatar

I agree so much! I want to use MAC foundations, because they are generally a great value, but I can rarely find a color match! and I feel like so many people who are 15-range pale are either pink or neutral toned, so having only NC15 makes no sense to me!

Edelmc Avatar

They launched these a couple of weeks ago in Ireland. I really like the look of love forever. It’s frustrating enough when they don’t have nw15 in the collection, which I can never understand, but to use such a pale model for the promo shoot is like rubbing salt in the wound!

Edelmc Avatar

Christine- when doing your review would it be possible to see what the concealer is like when used with other foundations? I use studiosculpt and face and body and wouldn’t mind trying the new concealer as it comes in nw15

sofia Avatar

I really don’t know how this happened but we already have these in Greece.. I swathced lipsticks. They are indeed longwear but to be honest i didnt like the fact that some of them were overpigmented..I liked till tomorrow a lot and it reminded me of “to pamper” from felines which is sold out here :-(( i also liked the purple one!although in the beginning it scared me a bit i htink it’s quite wearable and unique especially for light skin!! i’m looking forward to see the review here before i buy something;-)

tia Avatar

I’m loving the idea of this collection, just wondering why the foundation & concealer didnt come out this summer when everyone need something like this?

Julia Mertens Avatar

In Germany this collection is released since September the 01.!! I have the Pro Longwear Concealer and it is great! Stays in place for hours!!! without powdering!!
Love it!

Nadine Avatar

I have the Lipcreme in Overtime and unfortunately I have to say I’m not a big fan of it.I don’t even know how to describe it,but somehow I do not like the texture.Or maybe it’s a combination of the texture and the colour on me that make me not like it that much.When I apply it,it feels super creamy the very first moment,but after that it feels kind of sticky and my lips.And its a bit difficult to apply it even,it ends up in the lines on the lips and makes them more visible.At least on me.
What I love about it is the packaging.The tube looks and feels much more high-quality than the regular MAC lipsticks.I wish the regular ones had this tube.
I hope I get to like the lipstick once I wear it more often.

Jessika k Avatar

Swatches on the lippies soon??
I’m eager to see how these hold up! I never buy anything without checking your reveiws on it, Christine! You are a godsend!

ms.mad Avatar

will you please let us know if you will be doing lip swatches on the pro longweear lipcreme. I hope you will be doing swatches and listing the appropriate names next to the the lipsticks they belong to. Thanks

Lina Avatar

Got “Goes and Goes” last week here in Sweden. I absolutely love it. It looks almost matte but feels really moist and smooth, and it really stays on for hours. Extra plus for not staining. Really lovely shade of purple that actually looks purple! It moved right up to my number one spot for lipsticks. Sounds a bit wrong though with an international release in october since it’s been here for quite some time.

Teddy Avatar

I got to try the new pro longwear conceler through work about a month ago. I blend it with my foundation/tinted moisturizer for fuller coverage. It really does last all day. It is super easy to work with! I will be repurchasing this product!!! Can’t wait to try the foundation (although I am loyal to my NARS Sheer Glow!)

anna Avatar

what would $16.50 U.S and $29.50 U.S. be in canadian dollars? or will those two ‘pro longer wear foundation and concealer’ not be available in canada?

Nadia Avatar

it’s $20CAD for the concealer and $35.50CAD for the foundation. If you go on the website and change the location to canada, the prices will change to canadian $$. πŸ™‚

Jennifer S Avatar

I would like to share my MAC Chat Live experience with you all concerning my question if we could B2MAC for these lipsticks and the MUA said “No”. I asked several questions,also reminding her of MAC’s policy on LE products not having special packaging being eligible and most other lip/eye products(depending where you recycle at) being eligible but she had no explanation as to why these specific lipsticks were not eligible for the program. She was very nice and offered me MAC’s company address where the question could be directed. This is a permeneant line without special packaging, why is it not included in the recycling program?

Ashleigh Avatar

This isn’t a question about this product but I did notice it after looking at this. Have Mac;s prices gone up? I noticed the concealer for this line is 20$ so i checked the regular ones and they are also 20$. I live in Canada but I was wondering if you had heard anything about this.

Angel Avatar

wow.. reading some of these comments made me mad lol. so many repeats and so many people kept asking the exact same question over and over again. “are these permanent?” LOL read the damn post -_-. if not, then read others’ comments lol. thankfully you got the faq thing up now :D.
Christine, you’re amazing~

mar Avatar

I bought till tomorrow and unlimited. I def do not think they are so long lasting that I would buy it for that particular feature.
After you eat or drink >50% of the color is gone. there is a slight hint of color that lingers but I mean I would have to refresh it anyway so it’s not long last.
At least when you reapply it , it doesn’t crumble on your lips like other long lasts.
Def would not rebuy

Thanks for your pictures and posts as always!

WendyB Avatar

I have ordered Goes and Goes and Prolong. Hope they’re good on me! I love red (I usually wear Lasting Lust) and have been looking for an ideal purple. I just wanted to tell you that I LOVE your lipstick reviews!

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