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MAC for Beth Ditto Collection for Summer 2012


MAC for Beth Ditto Collection for Summer 2012

Availability: June 7th, 2012 (North America), June 2012 (International)

MAC Cosmetics has signed the singer to create a limited edition collaboration with products expected to hit counters in June. In celebration of the partnership, Ditto will attend this evening’s Gala Sidaction Dîner de la Mode as a guest of John Demsey, group president of the Estée Lauder Cos. Inc. and chairman of the MAC AIDS Fund, and Karen Buglisi, MAC global brand president. The MAC AIDS Fund will donate 190,000 euros, or $246,620, to Sidaction this year. — WWD

Pro Longwear Lipcreme ($20.00 U.S. / $24.00 CDN) (Limited Edition)

  • Booyah!!! Bright orange (Limited Edition)
  • Dear Diary Bright neon pink (Limited Edition)
  • Heart Hangover Deep purple (Limited Edition)
  • Love Long Distance Light mauve (Limited Edition)
  • You’re Perfectly Already Neutral pale pink (Limited Edition)

Lip Pencil ($14.00 U.S. / $16.50 CDN)

  • Embrace Me Vivid pinkish fuchsia (Limited Edition) (Repromote)
  • Entertain Me Clearly orange (Limited Edition) (Repromote)
  • In Synch Bright yellow pink (Limited Edition) (Repromote)
  • Nightmoth Blackened plum (Permanent)

Shade & Smoke Shadow/Liner ($22.00 U.S. / $26.00 CDN) (Limited Edition)

  • Beth mask Reddish brown bronze liner / Golden peach pink shadow (Limited Edition)
  • Little Miss Moffet True black liner / True white shadow (Limited Edition)
  • Drag, Strip Smoky navy liner / Pale blue shadow (Limited Edition)
  • Beth or Glory Deep brown liner / Bright blue shadow (Limited Edition)

Cheek Powder ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Powder to the People Deeply polka dotted powder (Limited Edition)

Liquidlast Liner ($18.50 U.S. / $22.00 CDN)

  • Point Black Black (Permanent)

Zoom Lash Mascara ($15.00 U.S. / $18.00 CDN) (Limited Edition)

  • Plum Reserve Light violet purple (Limited Edition) (Repromote)
  • Blue Charge Deep navy blue (Limited Edition) (Repromote)
  • New Hue Blackened burgundy (Limited Edition) (Repromote)

Nail Lacquer ($16.00 U.S. / $19.00 CDN) (Limited Edition)

  • Vagabondage Mid-tone lavender (Limited Edition)
  • Near Beth Experience Light yellow (Limited Edition)
  • Life and Beth Milky peach (Limited Edition)
  • Nocturnelle Black (Permanent)

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65 Comments

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Poppy Avatar

Another collection that will be sold out in a min! Wrll I cant wait though I ADORE Beth Ditto and im truly excited for the lipsticks theyr gonna come up with!

Jennifer Avatar

This looks promising.

I think the Penultimate Pen Liner will be part of the collection, along a bright blue eyeshadow and a bright pink lipstick.

Anonymous Avatar

I feel like Beth Ditto is a really terrible advocate. If you read her bio, she just seems… off. More power to women being who they are but… isn’t MAC supposed to promote classyness combined with artistic?

This is just my opinion… but someone who eats squirrels, and purposefully tries to smell bad is not my idea of what ANY woman should be.

The plus sides for her is that she supports LGBT and being a plus sized woman… other than that, I don’t know why MAC chose her… when there are so many artistic women out there who are actually trying to have a voice for something in life…

nice Avatar

Not everybody was born with a silver spoon…
She’s been through some tough times and she faced it and overcome, from Alabama to the world
She is an amazing talent and funny girl. with a little song called standing in the way of control (more lgbt than this u will not find anywhere else)
Beth ditto not artistic?U def don’t know her
MAC promotes FREEDOM OF EXPRESSION no matter what race, gender and age

lia Avatar

In addition to being an amazing artist, Beth Ditto is a femme icon in the queer community. I’m so glad she’s getting the recognition she deserves.

Cynthia Avatar

Respectfully I disagree, I don’t know what being “off” means exactly. As to the other things, squirrel is something that a lot of lower income rural southern communities eat especially people who live in the mountains, it’s a cultural thing. And she doesn’t try to smell bad, she follows a certain punk aesthetic where she doesn’t wear deodorant. And I highly doubt Mac is really concerned with promoting classiness with artistic considering Daphne Guinness is basically a socialite who buys a ton on haute couture. I don’t really see her having a vision for improving the world anytime soon. Beth Ditto is awesome for women to know they don’t have to conform to idealized standards of beauty, and to know they can be amazing in music that’s been dominated by males as well as being a LGBTQ advocate? I really don’t see how she isn’t perfect for a campaign.

Anonymous Avatar

interesting responses guys~

I can see a little more now why MAC picked her seeing as they are more unique than other brands…. I dunno, I guess everyone vibes everyone in different ways.

Terrie Avatar

dont get my wrong i completely agree with u the beth ditto collab is amazing but as for your comment about daphne…shes more than just a socialite…shes a very talented artist who grew up with the likes of salvador dali and is a very intelligent, expressive creative woman. Shes far more than her Guiness inheritance and if you read any interview with her you can get that from her straight away…id say MAC got it spot on if they are…as we all agree…promoting class and art xx

LP Avatar

Ate not eats… as a child. And she’s a Punk rocker. Paula Cole didn’t shave her pits either. Its a matter of what they believe in. Its respectable even though I wouldn’t do it myself.

K Avatar

As am I Gina! These celebrity-helmed mini campaigns seem like a poor use of company resources. It seems to make more business sense for MAC to invest time and money into developing new, high quality products, or improving existing ones, rather than spending resources on marketing a small campaign that consumers will likely forget about soon after the release.
On a side note, several of these more recent mini campaigns have been announced as “MAC for Beth Ditto/MAC for Daphne Guinness” etc. rather than ” for MAC”. The latter is the correct form as MAC is the company with the product release, and the person being involved in that particular campaign is a guest contributor rather than the brand themselves. What can I say, an irrepressible pet peeve for a MAC devotee such as myself! 🙂

Cynthia Avatar

I am so excited for this if only because I love Beth Ditto! I think it’s so amazing that were getting someone so unapologetic about who they and what they do and is so badass as being a singer in a rock band! I think it’s a great to bring back MAC’s more alternative, edgy essence.

Judy Avatar

I didn’t know who Beth Ditto was, so I had to google her. I am very psyched for this collection. I’m hoping for some more dramatic colors and some purple lippies.

Kim-Mary Avatar

Hot dang! Beth Ditto & MAC collaberating?!! I am so ready for this collection. I wish we didn’t have to wait until June. I love how creative the promo photo is. I love that MAC goes unconvential. They chose to work with people from all walks of life. All ages. All sizes. All ethnicities. I don’t see too many other cosmetic companies doing the same. That is why I heart MAC so hard. Keep up the amazing work MAC.

stacey Avatar

I dont know who Beth Ditto is….but just looking at the picture alone appears to be artistic but really weird for a renown makeup company….those blue dots reminds of something contagious…..not something attractive for me to buy makeup.

Rachel Avatar

I think people need to keep in mind that MAC, being an international company that aims to reach all races, all genders, and all styles, not EVERY campaign is going to be something that appeals to one specific group or individual.

But the comments such as “ick” or “classless” are really uncalled for. There’s nothing icky or classless about makeup. And that’s really all this is. It’s not like Ditto is going to smear her body odor over every eyeliner or pan of eyeshadow. Come on. Let’s be realistic here.

Ditto is known for her off the wall fashion choices and throw back makeup styles that are reflective of 70’s/80’s punk era, as well as disco. In all honesty, if you appreciate color and luxe you may very well end up appreciating what this collection has to offer (perhaps with the exception of eyeshadows based on MAC’s recent string of poor pigmentation in such).

I’m not saying people need to sway their opinion of Beth Ditto. Hate her all you want if it makes you happy. Just try to have an open mind about what the collection has to offer. Deciding to hate this campaign overall because of the person attached to it is silly. And really, you might just miss out on your new favorite lippy or liner.

Cynthia Avatar

I agree. Class is something that has almost always been associated with money, wealth and privilege. Coming from a background of poverty I really respect that she took that punk, gritty aesthetic and used it to push back on the whole “classy, ladylike” ideal that really, was implemented by men to keep women in line.

Naie Avatar

I’m not a fan of Beth Ditto and the promo pic looks like it will give me nightmares. I’ll pass. I’m all for female empowerment with class, and Beth Ditto does not do it for me. But then again, MAC’s collaborations in the past few years have not shown any discrimination in favor of taste.

Jackie Jones Francis Avatar

It’s ok, not really my cup of tea. Christine have you heard any news for the upcoming Marilyn Monroe collection?

Ange Anderson Avatar

Thank you for disabling comments. There were some pretty nasty classist comments floating around. Definitely not cool. That said, I expected the collection to be a bit more exciting. This seems kind of phoned in and tame for Ditto.

Amy He Avatar

So excited! Looks so fun! Even though I love colors I think this time, I’m just gonna get the You’re Perfectly Already and In Synch liner

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