MAC Dare to Wear Collection for Fall 2010

MAC Dare to Wear

MAC Dare to Wear

U.S. Launch Date: July 29th, 2010
International Launch Date:  August 2010

Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!

Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!

Dare to Wear Lipglass ($18.00)

Dare to Wear Lipglass provides intense, full-coverage colour with a holographic pearl finish.  Bright-coloured, high-intensity pigments coat the lips, while holographic pearls glisten and shine on the lips to create a show-stopping gloss.  It allows you to achieve the most intense colour and shine in one stroke.  The gel formula gives the product a creamy, soft texture that adheres comfortably to the lips.

  • Ban This! Deep purple with multi-pearl (Limited Edition)
  • Bold & Brash Bright red with multi-pearl (Limited Edition)
  • Dare to Dare Light blue pink with multi-pearl (Limited Edition)
  • Gimme That! Bright fuchsia pink with pink pearl (Limited Edition)
  • So Bad Mid-tone coral orange with pink and gold pearl (Limited Edition)
  • Wind Me Up Dirty bronze with pink and gold pearl (Limited Edition)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

  • Aqua Subdued, pale greyed aqua (Matte) (Permanent, PRO)
  • Atlantic Blue Bright violet blue (Matte) (Permanent)
  • Crazy Cool Pale frosty lavender (Veluxe Pearl) (Limited Edition)
  • Free to Be Bright true coral (Matte) (Permanent)
  • Going Bananas Soft lemon yellow (Frost) (Limited Edition) (Repromote)
  • Lime Lime green (Matte) (Permanent, PRO)
  • Louder Please Bright fuchsia (Matte) (Limited Edition)
  • Sassy Grass Bright grass green (Matte) (Limited Edition)
  • Shock-a-holic Deep purple (Matte) (Limited Edition)
  • Sky Blue Robin’s egg blue (Frost) (Permanent, PRO)
  • Winkle Mid-tone cornflower blue (Satin) (Permanent)
  • Zingy Bright sky blue (Matte) (Limited Edition)

See more photos!

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear

MAC Dare to Wear



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zoe77 Avatar

wait this is launching in july/august?? is that correct?? i would think we would know more about this by now if its coming out in a month or two.

denise Avatar

I think you should relax and buy only what you really need and really really want otherwise you end up with a lot of expired products 🙂

Sarah Christine Avatar

thats very true and ya for the longest I would buy everything I liked when it came out (not just mac even drugstore items) and now I have tons of makeup and expiration dates and a daughter that cant wear it for 3 more years! Forget the hype buy what you need, use it then get more.

daphne Avatar

FINALLY WILL GET GOING BANANAS SHEESH 🙂 And a lot of the colors that I don’t have are speaking to me so woo! Matte brights! SO fun. I wonder what this lipglass formula will be like.

Madi Avatar

ahhh i have to get going bananas!and 2 lipglasses really intrest me. I wonder how much these lipglasses are going to cost..hopefully the same as normal lipglasses..but you know mac, they keep bumping up prices. boo.

livnzoe Avatar

the colours look interesting, but i don’t like bright colours at all..
so i think i’m not going to purchase something from this collection..

DevilishDoll Avatar

Wow, this collection sounds awesome, I want
Ban This! Lipglass
Dare to Dare Lipglass
Gimme That! Lipglass
So Bad Lipglass
Aqua Eyeshadow
Crazy Cool Eyeshadow
Louder Please Eyeshadow
Sassy Grass Eyeshadow
Shock-a-holic Eyeshadow
Going Bananas Eyeshadow
Lime Eyeshadow
Sky Blue Eyeshadow

Ashley Avatar

Woooo! What fun colors! I wish I was more brave. Hopefully Christine will do some full collection tutorials like she did with To The Beach…I def rocked the S&P/Fire look yesterday! 🙂

daphne Avatar

Really? I picked up Aqua a year ago and find it to have a Matte2-type texture, super smooth and pigmented. Of course I rarely *use* it (difficult color on me!) but I think its quality is still good.

JayJay Avatar

Woah. The colours look gorgeous in the photos! I don’t know if I want any though, because I’m not a huge fan of MAC’s matte formula. I’ll have to play with them in store. Shock A Holic sounds A-ma-zing!

dee Avatar

I’ve been hearing about goin bananas since I started following your blog…so, years ago lol..Definitely getting that at the very least.

Tina Avatar

what’s the difference between these lipglasses and regular ones? other than the fact that they’re limited…are they less sticky?? ‘Cause I could really get behind that!

Kylie Avatar

I was talking to one of the guys who works at my counter and he said that the pigmentation is super intense compared to the regular lipglasses. According to him they are basically the pigmentation of an amplified lipstick, but in lipgloss form. Who knows if that will be the case though!

Tiffy Avatar

HMMM….I’m going to have to choose between this collection & SugarPill. Both have beautiful brights, and I’ve never tried SugarPill, just heard great things!!!

Dusty Avatar

awww… i like sky blue 🙂 it’s a favorite of mine! it’s also nice to see “going bananas” out again! (i’ll probably be snagging a few of those!) aaaannnd i’m also going to need some more room in my kit for lipglosses… sigh… lol.

christine, why do i like lipgloss so much? i have dazzleglasses and lipglasses that i hardly ever use (i always just mix my own gloss on the spot)… but i keep buying them anyway. haha! there’s a question for you – any products that you keep buying but only to own, not to use? (mine would definitely be lipgloss… and orange lipstick. i LOVE orange lipstick but never use it! lol!)

Christine Avatar

I’m excited to be able to WEAR GOING BANANAS AGAIN!@#!*(@&#$ At least for a couple of weeks, LOL!

I buy lip products like they’re going out style. Eyeliner? I don’t know… almost feels like EVERY product! I’d say the item I buy and rarely use is probably nail polish. I have bins and bins and keep buying and yet I never have time (or make time) to do my nails.

Nic Avatar

This collection seems be a little heavy on the blues. I mean, I love blues, but 5 out of 12? Also, not really a fan of having so many permanent shades in a collection.

I really like the look of the lipglass packaging, and I’m always happy to check out new lipgloss forumulas from MAC, but whether I buy any of them will probably mostly come down to how much is in the tube.

Emma Avatar

I guess I’m one of the very few that don’t find this collection interesting at all! I’m not big on those typical childish, bright eyeshadows and the lipglasses aren’t catchy at all 🙁 But yay for saving money hah!

Lisha Avatar

Lol – it’s not often that I see one of my pictures on Temptalia … Great! I’m a big fan of your blog, so this was a nice & exciting surprise ^^

Kalee Avatar

going bananas?!!!!?!?! yay!
and i definitely want the purples, too, because ya know…i dont have enough purples eyeshadows…. =D muahahahahaha

tremorviolet Avatar

OMG, Going Bananas finally? I’m so excited, that’s been number one on my repromote wishlist forever! And I love brights and mattes.

Brittany Avatar

do you think the packaging will be different?
it would be cool if each eyeshadow was packaged in a differnt bright color

kcrystal Avatar

i can’t wait to visit free to be, going bananas and lime .. they all seem quite “natural” colors that can be translated on the lid compared to others .. but we will see what the finishes will be like.

Zoffe Avatar

This collection is screaming my name!!!

I skipped on Going Bananas last time, but I don’t think that’ll happen again 😉

And I can’t wait to see if that’s a new type of lipglass!

Haley Avatar

Um.. Christine, sure you didn’t collaborate with MAC in this collection? LOL it totally looks like you could have! Very colourful 🙂



Haley Avatar

a couple of the eyeshadows look nice, same with the lipglasses, but I’ll probably end up skipping this one. Need to save money for other collections!

aradhana Avatar

i think these eyeshadows might fall into the category of ‘keep buying but not so much wearing’….sigh…

the lipglosses look/sound a bit like they might be along the lines of illamasqua intense glosses…wishful thinking perhaps!

Georgie Avatar

Ok so yes this collection does look amazing (I love me some bright,regardless of how little I use them) however I think its funny that MAC are re promoting some of the most loved limited edition products atm, going bananas, stereo rose etc. Also is it just me or does shock a holic look oddly similar to MUFE no.92…coincidence? I think not. Haha can’t blame them for jumping on that money making bandwagon though, or at least attempting to.

Valene Avatar

Those lipglasses look quite interesting. As for the shadows, I love brights and I love mattes, so this is win/win for me. Good thing I’m on a NO BUY for June, gives me time to save up for this collection!

cmferrets Avatar

wow , this seems like a collection that they put out on the fly, since we are hearing about it so last moment (considering we knows stuff months in advance). u would think they would put out this collection in june (this month)since theirs no mac collections out this month (thank god), but now we have to save up for this one, alice/olivia and in the groove – sheesh mac!
i got totally excited when i saw that it may have the hot colored packaging, but bummed when i saw the black reg packaging.
i wonder what dare to wear lipglass is? how diff is it from the reg lipglass?
so far i want-crazy cool,louder please,sassy grass, shockoholic, going bananas,zingy- i am an e’s whore i know! but one i buy these then depot them , then i can Back 2 mac them for a free dare to wear lipgloss!either dare to dare or so bad! THATS MY PLAN!=)

cmferrets Avatar

u know what i dont get with mac ! is why do they put perm/pro colors in their collections anyways, when we can get them anytime? i mean i never buy them , bc im always getting the le ones that will go away. i think its a waste of space. now unless they are putting them in le packaging, like the free to be in the liberty london collection- then i would consider buying it . thats what mac SHOULD do if they want to sell some of their perm products in collections!
christine, i forgot what going bananas looks like, do u have a swatch of it somewhere here on this site?

Vickie Avatar

i wonder if they are going to be the same price of tinted lipglass or dazzleglasses…if the lipglass arent as sticky as dazzleglass im so getting them all..totally skipping the eyeshadows unless one just happens to catch my eye.

Kat Avatar

Are they going to make this lipglass packaging permanent? I hope not. Do you know if there is going to LE packaging for this collection?

Kalee Avatar

hmm, now that i think of it, i just might get all of the limited edition eyeshadows. im actually kind of glad that there are some perm/pro ones in this collection because i wont have to worry about snagging them up quick.

kfm Avatar

I love the brightness of the colours, but I’m not a huge fan of matte lipsticks as a rule (would have preferred satins if they were going for a non-shimmery finish). Any of the pro stuff I can get whenever I want at the pro store here, so that doesn’t excite me too much. Of the ones that aren’t permanent, I’m looking at

Going Bananas- I’ll have to see how similar it is to Bright Sunshine. I don’t wear yellow e.s often, so there’s no point in having both if they’re close.

Sassy Grass- It says pale but the photo (unreliable, I know), looks almost exactly like Kelly e/s, which I have. I’ll see when it comes out.

Louder Please- This is the one that probably interests me the most, but I want to see it in person to see how close it is to Passionate.

From the glosses, maybe Ban This and/ or Bold & Brash. The others all sound like dupes for things I already own…

aleksandra Avatar

Oooh so many mattes 🙂 right when I got out of my shimmer phase too, i NEED Louder Please, and maybe free to be and sassy grass for my green eyes 🙂

LH Avatar

OMG!!!!!!!!! I am sssssoooooo excited for this collection a lot of the eye shadows are to die for i really hope I can get my hands on going bananas I am looking forward to that color the most since I first saw a swatch of it. (praying please let me be able to get one please let me be able to get one) lol… serious:)

Cristine Avatar

Hey christine, I was just wonder since there is no final date for this collection, do you know if this collection is coming out before the
“In the groove collection”

LH Avatar

Christine question I am very excited for this collection and cannot wait for its release but I’m confused about the release date your site says release date is July 29th but I’m reading that the release date is July 10th on other sites(specktra). HELP which date is it? I don’t want to miss it.

LH Avatar

Thanks I was getting nervous/confused by it. Love your site and I trust your info that’s why when I read it elsewhere I had the big question mark over my head and said to myself Christine would know about thanks again

GinaB Avatar

Hey, i stopped by my mac counter today in Nordstroms and pre-ordered Going Bananas, Crazy Cool, and Sassy Grass and the MUA said that they are getting the collection on the 29th. So i’m def thinking its the 29th! (as much as i wish it was the 10th!) haha 🙂

Pam Avatar

i think i want to get Going Bananas from this collection!! 🙂

Christine, if i miss this, do you think it’s similar to Golden Lemon pigment? Thanks!!

macaddicted78 Avatar

they aleeady had this line out My mac store today when I picked up my in the groove preorder.i already had going bananas so I got sky blue only.

melissa Avatar

Is it just MAC freestanding stores that let you pre-order…I will definitely not depend on my MAC counter girls at macy’s for this one…especially after the “SR incident” Maybe I will try to call a few locations around today to see about pre-ordering…

melissa Avatar

I am not too familiar with Mac pro but understand anyone can order over phone…are the consumer prices the same as regular Mac? I’m wondering if I should order the colors from pro to get the pans and save a few bucks…besides cost are there any advantages or disadvantages….I am usually one for convenience over cost but want to buy all the shadows so any way to save a few bucks on them

melissa Avatar

Thanks…I think I will get the permanent and pro colors in pan form and get the rest of the limited ones in the regular containers! That will save me like $21…That’s almost 2 more pan eyeshadows!!!

Niki Avatar

Let’s get this straight, shall we?

Marine Life – OMG I NEED THIS!!!

Stereo Rose – OMG I REALLY NEED THIS!!!1!!1!

Going Bananas – OMG I ****ING NEED THIS%&$#@*!!!1!!1!!!!1!!1!

Dawn Avatar

Some gorgeous colours here, but why so many mattes? I’m with you, Christine – I like Veluxe Pearls best. There are still a few I’d like from this collection, including Going Bananas, but what’s the betting it comes out while I’m away on holiday and I miss it?

Annabelle Avatar

At first I thought I wanted a lot of things out of this collection, but after realizing that most of this collection is matte, and I hate MAC’s matte formula, I’m glad that I can skip a majority of this collection.

I’m probably just going to end up getting Going Bananas and Atlantic Blue. Actually, I probably won’t even get Atlantic Blue from this collection since there’s no new packaging. Shock-a-holic sounds interesting, but I’ll have to see it in person. I probably won’t end up getting that one either since I have MUFE #92 to use as a matte purple color.

Jazz Avatar

A collection full of matte, satin, and frosty eyeshadows – Ill pass , Ill just get the lipglasses . Saves me money for fabulous felines & venomous villains

tg Avatar

All I want is Going Bananas. I had it in my Manish palette, but gave that away since I hate using the shadow strips in those palettes.

So what sorts of hoops do you think I’ll have to jump through to get it, Christine? We’ve already found out that getting on MAC’s site ASAP doesn’t always work!

Maddie Avatar

this s great, but I know that I will not use half these products once or even more than once. It’s fu to have crazy colors, but I will never use them. I think I’m going to get one lipglass, maybe two, and one eyeshadow:)

Nikki Avatar

I need to skip this collection and concentrate on what I want to get in the permanent collection. Hopefully I can be strong when it comes out!

Nellie Avatar

Might just get 2 going bananas, totally missed it with the Manish collection and I do NEED it :s This is terrible, I’m only 16 yet MAC have already got their grasp into me…I blame my mother.

Jennifer Avatar

i really like those lipglasses. are they sticky? i’ve never had one.

but the promotion picture of lady gaga.. looks like a man to me :/

Katie Avatar

I have to say… if this collection is inspired by Gaga, I’m disappointed! 8 out of 12 shadows are matte, which I’m just not feeling, but that’s my opinion. Anyway, I think that because Gaga is so major, this collection should be too. Her eyebrows are bold and daring, which I think they should’ve promoted in this collection. She’s all about eye liner and flashy colors — which they did feature a nice of array of shadow colors but I would’ve liked to have seen paint pots, shade sticks, pigments, and lipsticks. As far as lipsticks go, they should’ve repromoted Pink Nouveau, considering that’s what she frequently wore when she was younger and that’s what VG Gaga was actually based off of. I bet they could have made some fun nail polishes too. I don’t know… I just feel like IF this collection is dedicated to Gaga, then it’s only half the fun it should be!

Nars Avatar

YES!! BRIGHT COLORS!! Soo exciting. Quick question for you Christine- how does Going Bananas differ from Bright Future from Style Warrior collection from 2 years ago? I do have Bright Future and now wonder if I need to pick up Going Bananas if they are significantly different… Thanks in advance! 🙂

Maggie G. Avatar

Only a couple of the eyeshadows are calling to me (not a huge matte fan in general, but especially not MAC’s matte shades), but WOW, those Lip Glasses are gonna put me in the poorhouse 🙂

Ryan Avatar

Wait christine so is this lady gagas collection?????!!!!!!! Omg im going to have a heart attack im going to get it all and then some!!!!

Katie Avatar

I *think* it’s more like Gaga inspired, rather than a Gaga collaboration. If it were a collaboration, they probably would’ve used her face in the promo picture and more importantly, they probably would’ve (or should’ve) done a full collection since she’s so spectacular =)

Deedee Avatar

I think it’s more like MAC realized how much their products sold just because it had Gaga’s name on it, so they attached her name to the collection coming out, most likely to have anything to do with her…but I’m cynical like that.

Katie Avatar

I don’t think you’re being cynical, I agree! Unless… I’m cynical too (haha). If they really wanted to make a bang for their buck, they should’ve had a real Gaga collection rather than tying her name to a so-so collection.

Victoria N. Avatar

I’ve been playing with a few of these out and they are so so pigmented they even stain you lips! The texture is like no other and the shimmer is superrrr fine! I’m very excited for this new finish!

Coral Avatar

does anyone know the measurement for the lipglasses, are they just long and skinny but have the same amount or is MAC putting less in those bottles. I never really liked the shape of MAC lipglasses but I think I like the short stubby ones better than these. I am really excited for the eyshadows tho, they’re all so pretty!

Jess Avatar

If I have crest the wave do I still need going bananas?? I might get it anyway because when I see you use it in videos it looks amazing and crest the wave isn’t intense enough for me hmm…


I tried these on my lip this past wednesday,,,, And I Quote They R THE Bomb DOT COM……..) This lipglass”s r the best ever, u dont even need a liner with these just put it on and go,,,,, they r sooooooo long lasting just FAB), ITS GREAT BEING AND INSIDER)

Mary Beth Avatar

July 29th! Good. I thought this one was earlier and since I didn’t see it I figured it was Nordstroms only. I am looking forward to seeing this one… the lipglasses are my colors I think.

Lexus thomas Avatar


Christine Avatar

Going Bananas…Must Have!!! I’ll have to swatch the other colors to check texture & pigmentation. I’m more of a neutral/smokey eye girl but sometimes a little pop of color can be a fun change! No lipglass for me I’m on Gloss-Out 2010.

Vickie Avatar

just saw a vid on youtube from whatstyleistonickel and he reviewed some of the products for this collection that MAC sent him. and i just thought people would like to know that you get 6g of product in the lipgloss