July 21st, 2007 with Nordstrom’s exclusive Novel Twist collection; nationwide in August 2007
This innovative formula feels like a cream shadow and lasts for hours with no creasing, caking, or transfer. Its skin-like adhesion allows formula to build seamless coverage without heaviness or caking. A new combination of waxes allows superior blendability and spreadability. This new formula is easy to apply, blend and mix with MAC shadows and liners. Superior color vibrancy & intensity not commonly found in cream eye shadows. Its dense coverage can be easily built up in both matte and pearl formulas. It can hold large particle pearls on the eye area without risk of transfer. Easily removable with MAC wipes.