MAC Archie's Girls Collection for Spring 2013 (Sneak Peek)



MAC Archie’s Girls Collection for Spring 2013

Jamaica Observer shared a few sneak peek photos of MAC’s upcoming Archie’s Girls collection, slated for a spring launch (likely to be February). Betty’s side of the collection will feature shades like black Swan eyeliner, Caramel Sundae eyeshadow palette, Cream Soda blush, Flatter Me Pearlmatte Powder, Girl Next Door lipstick, and Stay Sweet Lipglass. Veronica’s side of the collection will feature shades like a Pearlmatte Face Powder, Ronnie Red lipstick, Strawberry Malt Lipglass, Petrol Blue eyeliner, and Spoiled Rich eyeshadow palette.

As more information becomes available, I will be happy to update. ย Any information I can share, I do so immediately! ๐Ÿ™‚

114 Comments

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Hannah Avatar

Oh wow, I had no idea. There’s been countless times I’ve wanted to reach for that liner but kept from doing so because it’s been getting low. Thanks!

Beck Avatar

Excited to see the products however the upper left promo image is disturbing.Looks like something from a pornographic publication. just my opinion but I don’t care for it. None the less I’m still excited to test the products and hopefully Christine has early access as I’m sure these will sell out in a flash due to special limited editon packaging.

Lisa Avatar

I know that there is an opening “pre-launch” at Pro Stores (I heard this from the Union St. onein SF) on February 5 from 7-9PM. There’s a number to call to RSVP for it. After, I heard the official launch may be February 14, on Valentines day! ๐Ÿ˜ฎ

Cinthia Garcia Avatar

I’ve seen pictures on instagram of more than one lipstick… I guess they were wrong, it looks like just one lipstick and one lipgloss, kinda disappointed, but I will still be buying

Marie Avatar

But teletubbies is literally a baby show. Archie comics are supposed to be all ages, are a cultural icon, and have a bajillion collectors. It was a pretty good move on their part. On the other hand, NARS Andy Warhol collection kind of misses the point of Andy Warhol.

18thCenturyFox Avatar

Stop making so much sense ๐Ÿ˜‰ I don’t get the comparison between Archie and Teletubbies at ALL. But I would think Tinky Winky purple might be rather lovely.

Amanda Avatar

From what I’ve seen theres AT LEAST 5 lipsticks total, a couple glosses, blushes, liner, pearlmates and such. My Mac counters release event is the 7th so should be out around then.

LJ Avatar

I have no idea what Archie’s Girls is, but from that promo picture the hearts beauty powder looks lovely, what a great Valentines gift from me to me ๐Ÿ˜€

Yellowlantern Avatar

I’m excited to see the collection since I like the comics and the way they’re having Betty and Veronica “sides” is fun.

Real life Archie is kind of cracking me up. His hair looks like it takes more time to style that the ladies’. I kind of wish they filled/slightly darkened “Archie’s” brows in that photo though. His brows blend in with his skin color too much.

JoAnn Avatar

I am not even going to get my hopes up this collection at all. It sounds amazing, but I am not up for stalking MAC’s site at midnight to get a sliver of a chance at one of the products. The MAC hysteria wears me out ๐Ÿ™

Beck Avatar

Yes I agree it’s tiring and frustrating. Also my local Mac store no
Longer accepts per sales over the phone & I’m too busy to drive down there to make the pre sale
Then drive back again on the date the collect comes out.

Becca Avatar

I’ll admit this collection does not strike my interest at all. I never really got into the whole Archie thing…and I’m really not loving the colors, etc. Easy pass for me. Whew!

Savannah Avatar

If the quality is good ( I hope so, and also hope not because then that means I’ll be spending lots) I’ll be getting both eyeliners ( I love that formula and in special packaging? Can’t resisit) maybe a lipstick? We’ll see. If the Betty quad is good, I’ll get that. I’m also interested in the powder, but only because of how it looks…. not even sure what I’d use it for. So I might pass on that. I’m not getting my hopes too high though, because this will be gone in a second…. at least all the good stuff.

Marie Avatar

Go for the Physician’s Formula powder instead. It looks really similar but will be cheaper (since you don’t think you’ll use it anyway).

Kate Avatar

I wasn’t ever super-excited for this collection and this doesn’t really do much to add to that. It kind of sounds like stuff that I’ve seen from Mac before. (The woes of a long-time fan.)

On a side note: When did Mac decide that every model had to be dressed in latex? It seems like all the collections that have come out in the last year have someone wearing a latex dress. I don’t mind, it just seems odd. Also, in this photo, it looks more like people who dressed up as Archie characters to go to a fetish party. Just my opinion, FWIW.

Yellowlantern Avatar

LOL how true, re: MAC and their love of all things latex. Man, the mental image I just got of the Archie characters going to a fetish party made me snortgiggle.

Perhaps there is someone rather kinky in charge of the styling for their photo shoots. ๐Ÿ˜›

Carla Avatar

OMG, I also cannot “unsee” the mental image that formed in my head as well…

But yeah, that’s a really good point about the abundance of latex clothing in MAC’s recent shoots. I wouldn’t have picked up on it, but now that it’s been pointed out I can hazily recall other latex pieces that seemed vaguely out of place in last year’s campaigns. (Didn’t the office collection have a weird, possibly latex dress? Or am I dreaming?)

April Avatar

I guess I am the only one that doesn’t like the packaging. Looks so cheap and tacky, like its made for little girls. The hearts designs might be cute…If I was 15. Pass on this whole collection.

Jazmyn Avatar

Though I was never really into the comics I love the look and feel of the collection so I’m super excited ๐Ÿ˜€ some of the lipsticks sound fabulous and I can’t resist those blushes a the powder looks so pretty but it looks so similar to the physicians formula one…

Ali Avatar

I thinks that’s the whole point… the comics was part of our childhood which makes the collection resonate more with us now that we can actually afford and wear makeup. =)

Tamara Avatar

I agree! I loved reading the comic series when my mom would be checking out at the grocery store. I always said I was veronica because of the dark hair, but it seemed to me, archie always favored betty. ๐Ÿ™‚

Michal Avatar

Archie comics have been around since the 1940’s and are a pop culture icon. Pop art in makeup is very on-trend right now, just look at what Nars did with Andy Warhol. I think it’s a great idea, I love the the packaging.

KarKar Avatar

meh…last year, i only bought two LE lipsticks and two blushes. I feel like they do too many half-assed/poorly edited collections as of a few years ago. They used to be my favorite brand, but i’ve explored and ventured into other ones, and I can truly say NARS, Laura Mercier, L’Oreal and Inglot have replaced most of my MAC favorites. And is it just me, or do most of their pre-made eyeshadow palettes suck? Anyways, I will wait for the Temptalia reviews, as I find that you, Christine, are a pretty objective and reliable source of wisdom. I love your blog!

eRiN Avatar

Veronica looks gorgeous and Archie looks … like he shouldn’t have two women fighting over him. What do they know that we don’t?

Anyway, I saw some bootleg pics of the lipsticks somewhere and *if* they were real then I look forward to your swatches and reviews ๐Ÿ™‚

Grace Avatar

I really wish MAC would incorporate more permanent products into their collections. They’re getting a less-than-wonderful reputation (at least how I see it) for putting out so many decent (often mediocre) collections, and people either forget or don’t even get the chance to realize how many excellent products they have in their permanent line! It’s really a shame in that way. Thanks for all your hard work, Christine!

Beck Avatar

Your right its sad but true, many sick people would buy into a Charles Manson themed product because it’s “cool”. How disgusting and crude to glorify violence like that.I do not find it funny in the slightest. How would you feel if some in your family or a dear friend were brutally murdered?
I don’t think you know at all : To the first two posts who seemed to find it so humorous. It’s a new year I’m trying to have faith in my fellow mankind, please be more respectful.

Mariella Avatar

without actually seeing the products, it is hard to know if I’ll truly love it or leave it but I loved the Archie comics when I was a little kid and part of me thought that being a teenager would be just like that (hey, I was maybe 7!) So I’m predisposed to liking the collection and hope that the products are good enough that I’ll want to buy one or 2.

VickyM Avatar

Awwwww Archie, Betty and Veronica ๐Ÿ˜€ one of my favorite comics from when I was a child. I loved them, just because of that I would give this collection a chance, hopefully Mac doesnยดt fail again lol ๐Ÿ˜› .

18thCenturyFox Avatar

I always resonated much more with Veronica and surmised when I was younger that he gravitated towards Betty because she wasn’t challenging. I was a Veronica girl alllll the way.

lizzy Avatar

hi:) so on the picture where it shows the products, that blush with veronica on it, the bright pink, what is the name of that?, is it a blush?

Ani_BEE Avatar

It’s a blush, although I don’t have a name for it as the color story info has not been published yet.

Expect this to be VERY similar to the Hellow Kitty collection in terms of products and swag. Tote bag, makeup bag(s), brush sets are apart of it.

18thCenturyFox Avatar

Totally! Because things 20 or more years old are totally obsolete, right? Forget all art and culture prior to 1992! Archie hit its zenith in popularity far earlier btw.

Brittany Avatar

I think the only think mac has going for them now is the packaging..when they can get it right. I had my wild mac attack moments but i guess that died down when the quality and collection Ideas went down. Plus it feels like the same colors over and over again. But the packaging for this collection is extremely cute, most likely see it for valentines day.

zainab Avatar

I never got Archie comics- why, ladies, are you fighting over such a dweeby guy? Anyway, I always liked Veronica… and I’ve grown into more of a Betty… sigh.

Laura Avatar

I gather this is going to be huge in the US but I don’t think it’ll be that big a deal in the UK because the comics weren’t that popular here. I’m 30 and I’d never even heard of Archie before this collection!

Anyway, I think the packaging and promo stuff is tacky as hell, but it’s all about the products for me so I’ll just have to wait and see.

Angela Avatar

Looks kind of fun but I never liked the Betty/Veronica story. Two beautiful women spending their youth fighting over some silly ginger guy? Please.

Jade Avatar

I will be checking it out, but won’t be buying unless I love something. I do LOVE betty and Veronica though! Makes me want to go read another comic! I always thought Betty should have ended up with Reggie, somehow. It was something about their opposite-ness.

paigest Avatar

I’M SOOO excited!! I read the comics when I was little and I’m 35 I’m sure they will still be around when my daughter will be reading (she is 6months) Yay! Fav comic Fav makeup. I still vote for them to have Harley Quinn, Poison Ivy, Cat Woman and Zatanna!! DC Gals!!
MAC DO IT!!!!!!!!!!!!!!!!!!!

Sandra Avatar

This collection seems so perfect for spring but it’s a shame not to many people will be able to enjoy it! You know how they build interset for consumers with advertisement and only put out limited product so by the time it hits the website it’s all sold out as usual and forget about the stores. MAC sends the stores limted amount of product too so by the time it hits the store it’s gone as well!!!

Kim-Mary Avatar

Love the Archie comics. Looking forward to this amazing collection. I just wish we would get the colour story already. I know I’ve seen photos of the lippies online and I want at least four of the six and a beauty powder.

Trisha Mae Avatar

Does anyone else miss when we would get a color story for MAC collections 3 months prior to the release date? This stopped happening like what, 2-3 years ago now? Christine, why is that exactly? I don’t follow collections too much anymore but I followed it enough in the past to notice this change.

Xoxo

Christine Avatar

MAC is doing more to keep their employees from leaking information – which has always been against their employment agreement – but they’re just doing a better job of it. We are careful with what we post, even if it’s on other sites, because we have been threatened by many brands that they will sue over it. We’d rather focus on getting content out than running around dealing with lawyers!

Gia Avatar

This collection was made for me. As a girl with seven drawers full of makeup right next to 2 bookshelves full of Archie comics this is going to be the happiest day of the year for me! Both of my biggest obsessions together! My poor bank account. And before anyone asks I’m 27 years old so Archie is so not just for kids! Can’t wait for your pictures ๐Ÿ™‚

Samantha Avatar

Hey, Christine! Just wanted to let you know that some more information must have been released (like the names of the products and some color descriptions) have since be released as I have seen on other blogs. Just thought I’d update you!:)

Beck Avatar

I guess this collection is eligible for the Pro discount? How could that be, since it’s special packaging & a collaboration with another company, whoever owns The rights to Archie comics?
Christine any idea if this is true or not?

Nat- Ratbag Avatar

I used to read archie comics when I was 6 at my uncles and always loved bettie and veronica I still love Archie comics and am so happy now I can show them off in another way this is just brilliant ๐Ÿ™‚

jessica Avatar

Im excited about this collection and I realky hope the rumors are true about pro discount when the Marilyn Monroe collection came out I ordered online and got my rpo discount saved a ton!

Beck Avatar

Im confused I called too and they all told me YES to the Pro discount. Perhaps they just recently changed their minds? I thought it was strange that special pkg would get a Pro, but someone said they got a Pro for Marilyn? Odd. Perhaps sometimes they allow it and then change their mind to nix it.

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