Kim Chi Chic Beauty Launches October 16th!

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Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!
Kim Chi Chic Beauty Launches October 16th!

Release Date + About the Launch

Serial entrepreneur Toni Ko announced her return to the beauty industry with the launch of her newest company, Bespoke Beauty Brands, LLC. This is the latest chapter for Ko, who graced the cover of Forbes “Richest Self-Made Women” issue in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she then sold it to L’Oréal in 2014, as one of the largest beauty acquisitions in history.

Bespoke Beauty Brands, LLC, announced the launch of its first cosmetics line with Kim Chi Chic Beauty @Kimchichicbeauty, a queen, performer, Instagram sensation with 1.8 million followers, and TV personality best known for being a finalist on Season 8 of “RuPaul’s Drag Race.”

“There’s no standard when it comes to who, what, when, where or how you apply your makeup,” proclaims @KimChichicbeauty. “Our only rule is to have fun, and add color to the rainbow of your life. Unleash your inner beauty!”

10/16 online

Products in the Launch

Rainbow Sharts Eyeshadow Palette, $28.00

Some prefer to send nudes, I prefer to send neutral palettes. This palette is your one stop shop for all your neutral needs with a few pops of colorful surprises. Featuring 10 matte shades and 8 metallic shades to give you life!

  • Onyx Matte black
  • Burnt Matte deep auburn brown
  • Toast Matte medium brown with a subtle hint of red
  • Rust Matte rosy peach nude
  • Watermelon Matte electric pink
  • Blueberry Matte electric powder blue
  • Burgundy Matte deep plum
  • Organza Matte buttercream
  • Chocolate Matte deep true brown
  • Natural Matte subtle peachy nude
  • Ocean Blue Pearlescent turquoise with gold specks
  • Grape Pearlescent with hints of pink and gold
  • Penny Metallic light copper
  • Champs Metallic soft white gold
  • Copper Metallic deep rustic bronze
  • Silk Metallic nude
  • 24K Metallic yellow gold
  • Rich Metallic deep auburn rose gold

Diamond Sharts Liquid Glitter Eyeshadow, $8.00

Creamy glitter eyeshadows with a doe-foot applicator.

  • My Stage (01) Cashmere silk
  • Can’t (02) Champagne gold
  • Black Out (03 Black with silver glitter)
  • Raise the Curtan (04) Golden sand
  • Strike a Pose (05) Hot girl pink
  • World Dominance (06) Iridescent white silver
  • Golden Gal (07) Bright yellow
  • Move Over (08) Burnt orangey bronze

High Key Gloss, $9.00

It is an ultra-glossy, luminous gloss that glides on the lips smoothly and evenly with added shea butter leaving behind a radiant and moisturizing shine. Wear alone, with your favorite Lip Liner or layer on top of your favorite Matte Liquid Lipstick.

  • Natural (06) Nude with golden undertone
  • Acai (12) Bright pink with peach undertones
  • Peach Pink (14) Light pink with peach undertones


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Nancy T Avatar

Wow! I bought tons of Nyx back in the day, especially as I began to get back into makeup. I miss the old cushion embossed eyeshadow singles and blushes, the 5- pan Caribbean palettes too. However, this doesn’t look like the person I read about as being the founder of Nyx! Unless she’s had a ton of work done, it doesn’t look like her. Very strange!

Brian Avatar

@Kira, when a cis man is in drag it is normal, appropriate and acceptable to refer to them as she/her. Many queens prefer it and I’ve not seen Kim Chi say anywhere that she prefers male pronouns when in drag? If you have please let me know.

Kira Avatar

Oh, I see! In an Elle July 7, 2018 interview I saw Kim Chi “transforming” into drag, and referred to himself as a “he.” I see there is an August 4 Instagram post in which Kim Chi wears what I presume he would describe as full drag, and it is captioned “cold boy winter.”

Mariella Avatar

Nancy, don’t feel alone – I was confused too and thought they were one and the same person. And can someone clue in this middle aged Canadian woman – what are “sharts” (are they what I’m thinking they might be???)

Blue Avatar

So the kids are ostensibly into calling their eyeshadows sharts these days??? ? Potty humor product names are DEFINITELY a little too gimmicky and childish for me, but I’m sure I’m not the target demographic, and maybe I’ll pick one up anyway if the cream shadows turn out to be stellar. Oh man though ?

dzymzlzy Avatar

I’m interested in the glitter shadows but I’m not really feeling that palette. However, it looks like the brand is only sold on its website and I barely ever order from anywhere but Sephora, Ulta and once in a great while, Colourpop. I don’t see myself ordering any of this.

Quark Avatar

Her Kim Chi eyeshadow is my fav color from Sugarpill. The creme eyeshadows look fun! I like the artwork on the palette, but the color story doesn’t interest me. I was expecting more vibrant colors. Still excited to see what she continues to bring out.

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