Kat Von D Lock-It Concealer Creme, Setting Powder, New Brushes for July 2016

Kat Von D Lock-It Concealer Creme + New Brushes
Kat Von D Lock-It Concealer Creme + New Brushes

Kat Von D Beeauty launches a 24-hour wear concealer, along with loose powder and new brushes for fall.

Now online

The Details

Lock-It Concealer Creme, $26.00 (New, Permanent)

Lock-It Concealer Crème does everything a traditional concealer does, and then some: it brightens the under eye area, covers blemishes, corrects discoloration, contours, and bakes. This next level formula applies smoothly and blends easily for a locked-down, smooth, even finish. With a wide array of shades, Lock-It Concealer Crème offers one of the most extensive shade ranges in concealer. Select the perfect under eye corrector and exact skintone concealing shade with easy-to-navigate names that feature the undertone. The shade range even includes a pure white, White Out, for dramatic highlighting and mixing into other shades to create custom tones.

  • White Out Pure white
  • Light 1 Fair honeysuckle with neutral undertone
  • Light 3 Fair shell with warm undertone
  • Light 5 Fair cashmere with neutral undertone
  • Light 7 Fair buttercream with warm undertone
  • Light 9 Light parchment with neutral undertone
  • Light 11 Light blonde with neutral undertone
  • Light 13 Light bisque with cool undertone
  • Light 15 Light sand with neutral undertone
  • Medium 17 Medium taupe with warm undertone
  • Medium 19 Medium peach with cool undertone
  • Medium 21 Medium khaki with neutral undertone
  • Medium 23 Medium bisque with cool undertone
  • Medium 25 Tan caramel with warm undertone
  • Medium 27 Tan almond with warm undertone
  • Medium 29 Tan apricot with neutral undertone
  • Deep 31 Deep nutmeg with warm undertone
  • Deep 33 Deep cider with warm undertone
  • Deep 35 Deep clay with neutral undertone
  • Deep 37 Deep auburn with warm undertone
  • Deep 39 Deep hickory with cool undertone

Lock-It Setting Powder, $30.00 (New, Permanent)

Experience a next level setting powder. Kat Von D’s innovative formula uses delicate mica powders rather than the heavy, chalky binding ingredients found in other powders—reducing the weight by 30 percent. This prevents the dry, chalky finish most powders leave behind, and instead delivers a perfectly smooth, seamless look, with the same number of uses. This silky, non-drying powder features Micro-Blurring Technology to softly diffuse pores for a refined, selfie-ready finish. Formulated to be undetectable on all skintones, Lock-It Setting Powder has a complexion-boosting blend of mattifying particles to smooth imperfections and lock-in your look for a velvety matte finish. For flawless all-over setting, apply with the Lock-It Setting Powder Brush. To bake or set under-eye concealer, use the Lock-It Precision Powder Brush.

Lock-It Setting Powder Brush,

The Lock-It Setting Powder Brush was created after testing dozens of other loose powder brushes, in pursuit of the perfect tool to pair with Kat Von D’s groundbreaking Lock-It Setting Powder. Its distinctive silhouette features a perfectly rounded shape and long, tapered bristles—an artist’s secret to efficient-yet-seamless, all-over setting. The fluffy density optimizes the dispersion of loose powder across the face, so you get a soft, diffused veil of powder with one effortless, even application. Designed with superb-quality, its soft synthetic bristles are arranged in the ideal proportions to apply the finest loose powders—including the Lock-It Setting Powder—lightly and evenly to blur imperfections and smooth your skin’s texture. The sleek, stiletto handle was inspired by a witch’s broomstick, and its smooth, sturdy acrylic handles are weighted for an ergonomic grip and ultimate control.

Lock-It Precision Powder Brush, $32.00 (New, Permanent)

Now introducing the Lock-It Precision Powder Brush, the first specialty tool for setting under eye concealer. An essential shape for everyone’s brush collection, this brush features an exclusive design for unprecedented control. The rounded silhouette and flat profile give you the precise angles and edges to focus product exactly where you want it, in areas other brushes can’t reach. Custom-shaped to fit perfectly into the under eye area, the Lock-It Precision Powder Brush features a unique density and shape that allows you to pack on loose powder, and also buff it off—two essential steps to a flawless, brightened under eye. Designed with high-quality, soft synthetic bristles, this brush is ideal for use with Lock-It Setting Powder to set under-eye concealer. It can also be paired with your favorite highlighter for precision strobing. The sleek, stiletto handle was inspired by a witch’s broomstick, with smooth, sturdy acrylic handles weighted for an ergonomic grip and ultimate control.

Lock-It Edge Foundation Brush, $34.00 (New, Permanent)

This original, custom brush design features a sculpted shape that conforms to the unique curves and contours of your face. The brush’s perfectly symmetrical tapered bristles and consistent density allow you to reach every corner of the face, from every angle, for 360 degrees of precise, even blending. Designed for high-performance formulas, the Lock-It Edge Foundation Brush brings out the best in your foundation for optimal coverage, wear, and finish. Superb-quality synthetic bristles seamlessly blend foundation into skin for buildable, medium-to-full coverage. The sleek stiletto handle—inspired by a witch’s broomstick—provides an ergonomic grip for ultimate control and also doubles as a mixing tool.

Lock-It Edge Concealer Brush, $24.00 (New, Permanent)

This original, custom brush design features a sculpted shape that conforms to the unique curves and contours of your face. Its smaller head size nestles perfectly into the under eye area, and also concentrates coverage over blemishes and spots on the face. Symmetrical tapered bristles and an all-over and consistent, medium density delivers 360 degrees of precise, even blending. Designed for long-wear, high-pigment formulas, such as Lock-It Concealer Créme, this brush optimizes the coverage, wear and finish of your concealer. Superb-quality synthetic bristles seamlessly blend concealer precisely where you want it, whether it’s under the eyes or elsewhere on the face. The sleek stiletto handle—inspired by a witch’s broomstick—provides an ergonomic grip for ultimate control and also doubles as a mixing tool.

Kat Von D Lock-It Concealer Creme + New Brushes
Kat Von D Lock-It Concealer Creme + New Brushes

Kat Von D Lock-It Concealer Creme + New Brushes
Kat Von D Lock-It Concealer Creme + New Brushes

Kat Von D Lock-It Concealer Creme + New Brushes
Kat Von D Lock-It Concealer Creme + New Brushes

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23 Comments

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I got 1,3,5 and 7 on Sephora today, based on the only review of this stuff I can find online, where the blogger swatched #3 beside Too Faced’s Born This Way Concealer in Fair, I am thinking #3 might be the match for me, but we’re going to find out. I am watching for a shipment email now…watching….watching….

I really hoped they’d put out a pressed setting powder because I am a pressed girl vs a loose girl.

The brushes also look really nice.

I have the Kat Von D dual-sided contour brush and eyeshadow brush. The quality of the brushes is very very good. I might be interested in the setting powder brush as well as the loose powder (for use in the Fall/Winter).

I was wondering when these would launch!!! I’m in trouble because the Lock-It Concealer Creme are both contouring products and concealer. White, Light 1, Light 3 might all work for me and Medium 17 might work as a contour for me.

I remember seeing folks complain about there only being that one white concealer on the KVD Instagram page a week or two ago.
Kind of glad their wishes were granted.

I’m in serious need of a full coverage concealer. A SPIDER bit my face while I was sleeping ( going to need so much therapy to sleep again ) It’s finally almost healed but before the area can withstand treatment with serious rx skincare my only option is concealer. It’s a dime sized purplish pit on my cheek. I have never really needed concealer before so I would appreciate suggestions so much!! I have dry skin but I’m willing to work with even a finicky product as long as I can camouflage this nasty scar. Please help!!

oh. my. god. I am so thankful that it is almost healed and you are OK, Bonnie!!

Kevyn Aucoin Sensual Skin Enhancer is pretty heavy duty stuff, but you might look into brands like Dermablend, etc. that are particularly designed for heavier coverage on even more textured skin!

I know right?!?! Omg Christine it’s been so scary! The spider was a brown recluse and it’s bite made the tissue die. I won’t go into the stuff that happened after bc I don’t want to traumatize anybody! Unfortunately, words like necrotic tissue surgery and wound debridement are now in my vocabulary.
Thank You so much though 🙂 I’m really happy it’s almost healed too! I think my day’s of wearing highlighters are over though. The deepest part is right on my cheekbone. But you are a GENIUS!!! Sensual skin enhancer!! I think that will be exactly what I need. BRILLIANT!! So many thanks to You!!! I’m going to order some right now, I’ll let you know how it goes. I’m grateful, I know it could have been worse. But it’s my face…and this is so beyond an acne pit scar….ok not going to go there. I’m grateful to be fine now and almost healed. Bless you for your encyclopedia level brain….GENIUS 😉

Whoa, whoa, whoa! That is really scary 🙁 I am glad you are doing much, much better now. It is OK to still be upset, even though it could be worse – we all know you are glad it was not worse! Let me know how it works out for you. Good luck!

That is horrible. I just wanted to mention that after you fully heal, you might look into fillers at a good plastic surgeon/cosmetic dermatologist’s office. They can fill in pits from acne scarring so it might be worth a try. I’m sorry this happened to you!

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