IT Cosmetics Now at Sephora!

IT Cosmetics Your Skin But Better CC+ Cream Illumination
IT Cosmetics Your Skin But Better CC+ Cream Illumination

IT Cosmetics has launched a select number of products, including several that are new (and exclusive), at Sephora.

Now online (some items coming soon)

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The Details

Products Available,

  • Anti-Aging Armor Super Smart Skin-Perfecting Fluid SPF 50+ ($38.00) (Exclusive)
  • Brow Power Brow Pencil ($24.00)
  • Bye Bye Lines Serum ($58.00) (Exclusive)
  • Bye Bye Makeup Cleansing Balm ($38.00)
  • Bye Bye Pores Primer Serum ($38.00) (Exclusive)
  • Bye Bye Pores Pressed Finishing Powder ($29.00)
  • Bye Bye Pores Poreless Finish Airbrush Powder ($24.00)
  • Bye Bye Redness Neutralizing Cream ($32.00)
  • Bye Bye Under Eye Eye Cream ($48.00) (Exclusive)
  • Bye Bye Under Eye Illuminating Concealer ($24.00)
  • Bye Bye Under Eye Concealer ($24.00)
  • Confidence in a Cream ($48.00)
  • Bye Bye Pores Powder Brush 701 ($58.00)
  • Skin Perfecting Brush 702 ($48.00)
  • Je Ne Sais Quoi Hydrating Lip Treatment ($24.00) (Exclusive)
  • Superhero Mascara ($24.00)
  • Tightline 3-in-1 ($24.00)
  • Your Skin But Better CC+ Powder ($35.00)
  • Your Skin But Better CC+ Cream Illumination ($38.00)
  • Your Skin But Better CC+ Cream ($38.00)

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46 Comments

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Crap was hoping they would carry my HG brow pencil: iT Cosmetics Brow Power Super Skinny. I buy in Universal Dark Brown and Universal Taupe. They are ASHY, the dark brown has a definite green tinge. I love them!!! I hoard backups. A mix of the two in my brows looks spot on. Right now I purchase through Beautylish US..would love to buy through big S Canada.

It’s not avail on the Canada Sephora only the US website yet but I was buying it from the Shopping Channel in Canada. Canadian dollars, no customs or duties and free shipping over $150. Their shipping is decent anyway.

Is ULTA in Canada? They carry IT too. Anastasia also has very cool a shy browns, light to dark brow pencils too if available anywhere to you. Anything that pulls red in my brows looks like an infection on mine for some crazy reason.

ditto warm brows look so ridiculous on me. Ulta not in Canada, but I have Anastasia account and Beautylish. I save items on wishlists and put the pin when I have enough to save at least on shipping costs. I typically spend enough at BLish to qualify for free express shipping. They ship Fedex and I have an import account so I do not immediately see the duties and I get a significant reduction on import fees LOL.. pretty bad, huh? So Anastasia definitely has some respectable brow colours, but for some reason, the iT skinny works that much better. The dark brown has a significant amount of green in it and the taupe is coolish and adding that bit in helps me avoid Groucho brows 🙂 Thanks for the recs!

Oh nice!! Good for IT Cosmetics, to expand their distribution and potentially their customer base. They have some really great products, I will need to check out those Sephora Exclusives !

Please tell me what in the line and why you like IT? I tried the concealer and the powder foundation, and I returned both. I was majorly unimpressed of how it worked on me, and am now gun shy on trying anything else.

I suppose I swatching and trying at Sephora might help.

I love the concealer personally, so I’m not sure! I love their brushes, concealer, CC+ cream, blushes – there’s nothing that’s coming to mind as something I really didn’t like!

IT is amazing!! Their CC cream, their eyebrow pencils and their Tightline mascara are my Holy Grails. Their make up Remover balm is fantastic.. I could go on and on how their products get me vote.

I love the original Bye Bye Undereye concealer but purchased CC+ Eye Cream Concealer and hated it – the coverage wasn’t good and the formula didn’t “set” well on my skin. Not a huge fan of Celebration Foundation either. It gave me a bit too much coverage, which I realize my seem like a strange complaint to some. I prefer Bobbi Brown or Clinique powder foundation for lighter coverage and their formulas also work well with my oily skin. Finally, I really like IT’s Tightline mascara. For me it’s an easy way to intensify the look of my lashes all the way down to the base. The tiny brush makes it a breeze. I follow it with a “normal” mascara that I apply all over. (I don’t use the Tightline daily, just for evenings out, etc.)
Hope that information helps!

Bonnie, I was also disappointed in the CC concealer, which they market as “full coverage”. But you know what – it’s great as a daytime eye cream/treatment because of the high level of SPF, which is virtually impossible to find in any other eye product. It works well and most concealers sit really well on top of it. I got the waterproof Tightline Mascara some time ago and I stopped using it because it was almost impossible to get it OFF. I do like that tiny brush but wish it were even shorter (I’ve poked myself in the eye a few times).

I think the under eye concealer can be difficult to work with under the eye. I started using a very tiny synthetic pointed brush ozone would use to place a little dot on a painting to apply it, allow it to warm the blend with a small blending brush, not getting right under their eye. I set it with a very very fine dusting of transparent setting powder with a fluffy shadow brush for only that purpose. I have a hard time using a light enough hand with foundation powder but blow the brush off be for applying. I like the eyebrows products and brushes. I dislike the eyeshadow s; not enough oomph. Many of the other products are newer and I’ve not tried. For what it’s worth.

I hear you, Linda. I’ve tried several things from the line and have either been underwhelmed or they irritated my eyes or skin. I hate that they put all kind of junk in their formulations–it makes them reactions waiting to happen (and I’ve seen many posts saying the same thing). They make good brushes, though, and I love the ones I have.

Is ULTA in Canada? They carry IT too. Anastasia also has very cool a shy browns, light to dark brow pencils too if available anywhere to you. Anything that pulls red in my brows looks like an infection on mine for some crazy reason.

I LOVE their CC cream (the original), their Vitality pressed cheek stain, their brushes and their super skinny brow pencils. I personally thought their concealers were total garbage. Not one has a whiff of coverage and they’re all goopy and greasy.

I wonder if this will be in Canada also! I was hoping Shoppers Drug Mart would get IT (honestly, I think it’s a bit of a better fit) because then I could use my Optimum Points. I use a lot of IT products and would use more if they were readily available.

It’s not avail on the Canada Sephora only the US website yet but I was buying it from the Shopping Channel in Canada. Canadian dollars, no customs or duties and free shipping over $150. Their shipping is decent anyway. Hopefully that may help if you are interested in the meantime. I agree. I wish SDM carried it! =)

That’s where I buy it too and while their Showstoppers offer great value, I’d love to be able to pick up just the Bye Bye Redness or this one particular lip gloss that I love without either having to buy a whack of other stuff (you’ve no idea how many multiples I have of some of the things I rarely use) or pay the crazy shipping charges, which have got worse in the past year or two. I’d like the option of going into Shopper’s and grabbing a Bye Bye Undereye or a blush. I don’t think I’ve ever spent $150 on any single order from TSC, to be perfectly honest.

It’s a good thing…pun intended. Too bad their Ulta brush lineup won’t be there for Canadians. Generally a winner. Haven’t had a great deal of love for product, but just ordered some through beauty.com. Discount gets me every time! But brushes are good performance for the price point. If anybody gets the superhero mascara, it’s a root to tip, no wiggle type formula. Pretty decent length and some volume, but it clumps if you use side to side motion.

I do wish IT Cosmetics (and Tarte and other major brands!) would consider expanding the shade range available in their foundation/face products. The shade range is so limited and in no way is it suitable for my dark skin. I hear great things about the CC cream, but I can’t do business with them for any complexion products. Their loss!

Agree with everything you say Heather. None of the complexion products are light enough for me. It is a very light to medium focused brand which is ridiculous considering how many years they have been around. They need more shades on both ends of the color spectrum.

It’s not avail on the Canada Sephora only the US website yet but I was buying it from the Shopping Channel in Canada. Canadian dollars, no customs or duties and free shipping over $150. Their shipping is decent anyway

I wanted to buy it from them recently as the prices are in Canadian dollars and as you said, there are no customs fees.

I’m disappointed however that Sephora Canada does not carry this brand as I would love to be able to swatch their products before buying them (especially the CC+ Cream Illumination).

I have bought both. There is not that much of a deference in my opinion although the cc cream feels better for me then the cc illumination but the finish I like slightly better in the cc illumination. I’ve mixed them together and think it’s perfect although the finishes aren’t really enough of a difference at all.

See, this is nice. It’s good to see a brand that is deserving of recognition (or appears to be — I haven’t heard any rumors about Jamie Kern slamming people on her social media) get the exposure it should be getting. Everything about IT! Cosmetics (to me, anyway) says “consistency, professionalism, results!” and I respect that. IT! doesn’t seem to be a trend-following brand, and works to keep its products consistent (especially the eyeshadow palettes, which can differ greatly from palette to palette depending on the brand as we saw this year) so I am glad that Sephora is picking them up. I feel more inclined to buy their products, now!

I agree – I wish they had stayed independent. One of the strong selling points for purchasing IT was always their cruelty free policy. They are claiming IT will stay cruelty free but Loreal certainly isn’t so who knows what will happen.

At least they claim to stay cruelty free and in a perfect world they’d stay completely cruelty free (and for me remove the snail secretion) at least they aren’t going full on testing like some companies I used to buy in the past that I wish would come back to crueltyfree status. 🙂

It feels like this has been a long time coming, but I’m just glad to see that this proverbial train *finally* pulled into the station!

Ok, so I can definitely see how my first comment might not have made much sense! What I meant was that I am very pleased that now one can choose between Ulta and Sephora, because the point system is different as are the range of other products one may want to swatch in shade comparison. Many of us have been waiting on Sephora to carry It products for quite some time.

I’m very excited about this since I make most of my purchases through Sephora and recently tried IT through QVC. The CC+ cream is my new favorite “foundation” (though I have to buy two shades and blend since I’m smack dab between fair and light). I’m looking forward to having their products be a bit more accessible and try out more in their range.

It is interesting how this happened about a month after L’Oreal purchased IT Cosmetics (for $1.2 billion). Somehow I do not believe the timing was a coincidence. I hope that the quality of IT Cosmetics remains consistent. I would love it if there were improvements (such as a wider shade range).

It products have been hit or miss for me. Their skin care and cc cream have too many irritating ingredients like citrus oils not good. their brushes are great along with some of the color products. as with all brands there are hits and misses. I’m glad they are now at Sephora. beware It just sold to Loreal and I’m concerned about formula changes and a release of so many new things of lesser quality

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