Well, if I pretend I am not a blogger, then I’d say I’d want a collection with a fair number of options (colors, textures, finishes, etc.) but only products that were exceedingly high quality or otherwise unique (to me and whatever formula deficiencies I could overcome). I could never be a minimalist, but I wouldn’t want to have 40 shades of lipstick because I liked the formula if I hated half of them.
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