It depends on what’s being sold; if it’s selling me a product that covers blemishes, then I don’t want to see so much retouching that skin loses texture, blemishes disappear (in a way that’s not actually feasible using the product!), etc. In a mascara ad, I don’t want to see lash inserts or digitally added lashes to improve how the mascara looks. In general, I don’t mind retouching as long as it looks achievable–like someone in the best lighting with a team of artists behind them.
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!