Not important at all! Though obviously not something I can manage while reviewing thousands of products each year, but the way I feel about non-beauty categories would likely translate into them if I was a normal consumer… and that’s more about use–it doesn’t have to be worn every day or finished up as long as I use it regularly and enjoy it. So with an eyeshadow palette, I can’t see myself ever caring if I was hitting pan on a shade or all the shades, but I wouldn’t want to have it sit around and never wanting to use it either.
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