How do you feel about brands known for makeup getting into skincare?

I’m not overly sold on the idea, mostly because the moves seem motivated by short-term monetary gains than some real commitment to innovating in the category. They’re all out to make money, but at this point, the switch just makes that obvious to the point where I’m not sure what newness they’re bringing to the table.

— Christine
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I’d be curious to see if they could do it well, if they put good ingredients in it instead of fancy sounding junk. Mostly it just seems like a cash grab.

If they can do it well, I’m quite happy to give it a try. I really like the NARS cleanser that used to be available at Sephora online but is no longer available. It was a really nice, effective face wash. But a company has to play to its strengths as well so if they cannot come out with a quality product, then stick to what you can do well!

A lot of the things that aren’t available on Sephora are still available at other outlets like Blue Mercury or at Don’t assume that it’s been discontinued. The powder foundation, the velvet gloss pencil, and skin care all still sell but not in Sephora.

I don’t have a strong opinion either way… If it’s done well, and/or fills a void in the market, it’ll make money. If not, it’ll end up DCd. As with all things in commerce, the market ultimately decides.

While some brands have been deeply involved in both cosmetics and skincare from their inception (Lancome, L’Oréal, It and a few other older brands come to mind), those who had their beginnings as makeup only companies just don’t seem to get off the ground when it comes to skincare. Almost certainly due to customers having a sense of fairly well-founded distrust and apprehension when it comes to a brand expanding its scope into something that they’re not known for. Personally, I just find it an odd curiosity that they even bother trying when there is such a vast number of companies who’s primary focus is skincare. And those companies are the ones that most of us look to for our heavy duty, effective skincare, not cosmetic lines.

If they can develop an innovative and effective skin care line then I am all for it but in all honesty, I just wish they would improve the components of their makeup lines. I would like to see quality ingredients, skin care ingredients in the makeup even if they collaborated with a skin care brand to utilize their tried and true products, into the makeup. I have felt that when skin care brands try to break into the makeup lines they haven’t met with a huge success and I am not sure that because you make skin care it means you can do makeup or vice versa. I am thinking about the Sunday Riley foundation. I assume some or maybe even many people tried the foundation and a certain percentage are going to like it but everyone that I know thought it was terrible. I personally didn’t try it. We can all grow and increase our knowledge so I am sure that that applies to makeup and skin care brands. If they are willing to put the work in and the consumer gets a good product out of it then I am all for it.

I’m not impressed. I see it as just another way to make money. I most likely I won’t try anything they make. Maybe Tarte should focus more on making quality makeup.

and yet I find Tarte’s eye cream to be one of the better ones and I use it in rotation with a few other faves but always have a jar on the go and even got someone else I know using it too! I’d be upset if they scrapped their skincare line because I’d miss that eye cream (I’m still trying to get over Origins discontinuing their mimosa eye cream)

Some brands manage to do both well, I think because they limit the quantity of their releases -both in skincare and in cosmetics. I am thinking of Clarins – whose skincare products are really good and reasonably priced (as against Dior, Lancome, Chanel). Estee Lauder has some excellent cosmetics (foundations, lipsticks) and her skincare is conisdered good, but very pricey.
On the budget end, L’Orreal have always offered both, with varying degrees of success.
However, I do tend to prefer to stick to skincare brands that only focus on skincare – affordable, easy to access, often on sale and effective. My favourite cleanser is the Burt’s Bees Sensitive Cream cleanser and currently I am using A’kin’s Night Moisturising cream – which is excellent. I really like the Olay Regenerist line as well.

Asian and French brands have done both well, so why can’t the US? Personally, there’s zero temptation. I think the comments shade some doubt on the sincerity of major m/u brands to do skincare well, for its own sake. Agree with the readers who stress that the brands should improve their core ‘competency’ first…improve the color cosmetics, from shade ranges to ingredients. How can I trust a company that uses saccharine, volatile essential oils, and Benzyl salicylate in their m/u to do skincare that is actually beneficial?

While I like to experiment with different makeup which I can wash off and start again or throw away if I don’t like it all (which is very rare and I hate adding to the landfill) but when it comes to skin care I’m extra careful cause one wrong reaction can and has screwed me up before as with Olay Regeneratist which I read in many YouTube comments plenty of women favorite it but it left me a teeeny burn under my left eye! Well I tried Loreal Regenerist overnight dual cream, the glycolic pads and mild glycolic skin cleanser and I love it! I noticed right away a clearer brighter face and have purchased again. I get it from Rite Aid when they are 40% off is a great deal! I’m not too crazy about L’Oreal lipsticks don’t enjoy the smell they have, shampoos I tried without sulfate for my wavy hair and didn’t feel any improvement at all. I have a few eyeliners crayons which I love and also my L’Oreal Lumi/C3 Cool foundation which is excellent! Best match ever and just leaves the perfect glowy amount unlike the Aveeno BB cream which I do like but I have to tap down some of its dewiness with a powder puff on forehead and nose just a bit though. Not bad at all! You never know but knowing L’Oreal owns about half the world I thought I could trust them and am pleasantly surprised. Some things work some not from every band I guess. Send them to me I’d love to try them all. Lol!

The same way I feel about brands known for skincare getting into makeup, they are in just for the money haha, I agree with you, it feels rush and trying to get as much as they can out of trends, I think they would do better sticking to what they do best

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