I think of a lot of the sets and kits as for the more casual beauty lover – they’re often for someone who is either new to makeup or who hasn’t indulged in a lot of product releases during the year. I don’t expect a lot of originality, I guess, as a result. I look for higher value sets and kits or else something that’s lower investment but offers a good variety of shades (so a good way to try a lot without spending a lot).
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