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Happy 175th Anniversary, P&G!

P&G is celebrating their 175th Anniversary!  To commemorate this momentous occasion, P&G Beauty brands are creating a time capsule filled with your favorite P&G beauty products that have helped you create the iconic beauty looks over the past years.  Brands like COVERGIRL, Olay, and Pantene have rich beauty histories and decades’ worth of products that have been incorporated into many of our lives, and this is a moment to think about how beauty trends have changed and how beauty products have innovated over the years.  P&G wants YOU! to vote for your favorite products to be included in the beauty time capsule.

VOTE NOW for your favorite beauty products!

To mark the year, P&G is also going to include iconic products that you can’t live without in 2013, and they’re looking for your suggestions!  Is it an iPad? This year’s best-selling book?  A peplum top? Can you imagine how much more will change and happen in the next 25 years?  The beauty time capsule might provide some comic relief when it is reopened in 2038!

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Check out vintage looks at P&G Beauty through the years!


1951 50th Anniversary Ad for Gillette

As a young teen, my first shaving experience involved the Gillette Venus razor in pink. Even in the past decade, since first using one, there have been improvements and changes to the product. I had no idea how long Gillette has been a brand and how far they’ve come. Isn’t it crazy that they’ve been improving razors since 1901?


1973 Head & Shoulders with Scratch & Sniff

The boys in my life all seem to have had long-time relationships with Head & Shoulders. I remember my dad using it for ages, and my husband, Shaun, uses it religiously. He even tried to stray from it one time, and it was such an awful experience that he’s fully committed to Head & Shoulders for the long-haul! (You can read his “review” here, one of my favorite lines: “I imagine the people at Head and Shoulders are Witches and Warlocks who sit over a boiling brew stirring their magical elixir and having forest animals bottle it. It’s magic!”)


1974 Herbal Essence Ad

When I was old enough to pick out my own shampoo, I immediately went for Herbal Essences. I remember my sister and I would both use the giant bottles you bought at Costco.  There is something about the scent of Herbal Essences that takes me back, instantly, and is comforting as a result.

Here are some more vintage looks at P&G Beauty brands through the years…


1986 Olay – Dawning of a Beautiful Ritual


1989 Aussie Product Line-up


1935 Clairol Print Ad


Debut of CoverGirl CG Smoothers Hydrating Lipcolor


Pantene Department Store Display

100 Comments

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xamyx Avatar

UDPP, or any eyeshadow primer. I think it has really changed the way a lot of us wear eyeshadow. I wonder why CoverGirl hasn’t come up with one, though…?

Cass Avatar

Nail art has been huge this year along with bold lip colors. And high waisted denim has become even more popular. Not to mention those “easy” messy up dos that take forever. I suppose nothing’s really newww in 2013, but the smaller trends from 2011-2012 have really blown up!

Meg Avatar

I have to agree about the smart-phone idea that a lot of folks have suggested, and think of what a dinosaur an iphone5 will seem like in 25 years! Technology ages so quickly, I’m sure the fact that we were all obsessed with our super fancy smartphones will seem quite crazy.
Side note- these vintage ads are so much fun to look at! I totally forgot that Aussie’s 3-minute-miracle used to have that beige and red packaging that you had to store upside-down and bang on the end with great force in order to get some of the product out. It looked like that back in the early 90s when I started using it. Kind of makes me want to give it a try again!

Liz Avatar

I think an Ipad. My favorite product is Olay. I’ve been using it since I was a teen and I still use it today. Also, in high school and college, I was in love with Herbal Essence shampoo and conditioner.

Stephanie Avatar

I would say that smartphones definitely define our whole era, because they assist us with our social lives, we conduct business on them, we record our lives on them via photos and videos, and they even entertain us with games and music. With so many amazing models on the market including the iPhone, Samsung Galaxy, HTC One, etc, there’s a smartphone for almost everyone.

Alexa Guillen Avatar

It’s not really a product, but I would say that brows-strong ones in particular-have become a bit of a hot look this year. I’ve definitely noticed that fuller looking brows have become more popular.

Jordan Avatar

I would say the whole concept of Redboxes/Netflix. I feel like a few generations from now going to the movie theater won’t even be a thing. People are getting so used to anything that gives them the luxury of doing something in their own home for a reasonable price.

KT Avatar

I think besides smartphones and technology, some makeup things that really represent the year are BB creams and eyeshadow primer. Both have really started showing up more commonly and are becoming staples in everyone’s makeup collections!

Yellowlantern Avatar

Orange lipstick is still popular and I think a color that the early 10’s will be remembered for in the same way that frosty pinks remind me of the 80’s.

Anka Trinka Avatar

hm i would say smartphones and for beauty matt glitter nailpolishes like the illamasqaue freckle polish or the lóreal confetti

Annie Avatar

I would say my favorite P&G products are Dove body washes for my body and are they know for there lipsticks to lip stains I love the all!! I love covergirl’s clump crusher mascara a must in my makeup bag!!

Annie Avatar

I use a lot of P&G products I love their Dove body washes , to all the lipsticks and lip stains they have come out with within the past two years! I love covergirl’s clump crusher mascara a must in my beauty bag!!

Alce Avatar

the hipster look is sooo something we’re going to look back on and cringe about. in terms of products, i’d say those oversized headphones 🙂

Jessica Avatar

I think the 2013 must have item is hands down a tablet. It seems like everyone has one. My two oldest step kids received on for their birthdays and I think the two youngest will as well, they’ll only be 7 and 8!

Jennifer Avatar

I would say smartphones and tablets! On the beauty side, I think bright bold lipstick is pretty representative; i.e. MAC’s RiRi Woo.

Mandy C Avatar

Monthly subscription boxes have become huge in 2013. You can get everything from gourmet snacks to makeup to styled outfits to cocktails delivered right to your house.

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