Gucci Intense Plum (09) Luminous Matte Blush Review & Swatches
Intense Plum (09)
Gucci Beauty Intense Plum (09) Luminous Matte Blush ($49.00 for 0.19 oz.) is a vivid, medium pinky-red with cool undertones and a satin finish.
- Semi-opaque, buildable pigmentation
- Finely-milled, silky-smooth without being powdery
- Applied evenly and blended out very easily
- Long-wearing (9 hours before fading noticeably)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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Formula Overview
$49.00/0.19 oz. - $257.89 Per Ounce
The formula is supposed to have "buildable, long-lasting color," which was somewhat true. I'd argue that they were pigmented enough that using a light-to-moderate hand was key to getting more buildable color application, but they were very blendable and more forgiving if one went overboard with the initial application of product.
The blushes had a smooth, silky texture that was thin without being clingy, so the powder picked up evenly with a brush and deposited for even, blended color with little effort. They wore around eight hours on average.
Browse all of our Gucci Beauty Luminous Matte Blush swatches.
Ingredients
Synthetic Fluorphlogopite, C30-45 Alkyl Dimethicone, Silica, Butyrospermum Parkii (Shea) Butter, Mica, Sorbitan Isostearate, C20-24 Alkyl Dimethicone, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Triglyceride, Triethoxycaprylylsilane, C20-24 Olefin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum/Fragrance, Limonene, Zinc Stearate, Linalool, Ricinus Communis (Castor) Seed Oil, Benzyl Salicylate, Citronellol, Sodium Hyaluronate, Rosa Hybrid Flower Extract, Hydrogenated Castor Oil, Citric Acid, [May Contain/Peut Contenir/(+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
This is one of the prettiest plummy red blushes that I have ever seen! Pretty sure that I have something like it color wise in my Nars Hot Tryst Cheek palette… maybe?
It is a vivid plum shade and would work well on deeper skintones. Great quality.
I love the Gucci blush formula and this is perfect timing as I’ve been looking for a Clinique Berry Pop dupe!! Your site is the best resource for alternatives/dupes and although the Intense Plum dupes aren’t rated yet, the swatch comparison feature let me see just how similar it is in color and finish to Berry Pop.
I’ve had Gucci Silky Rose and Rosy Beige since they launched, bought True Pink a few weeks ago and am now off to buy Intense Plum! I rarely buy this many shades of a single formula but like the Buxom Wanderlust, Laura Mercier Color Infusion, Nars and Clinique Cheek Pop, the Gucci formula is just fantastic!