Giorgio Armani #29 Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

It’s Not True Love with Love Potion #29

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a pale pink with subtle yellow undertones and a white metallic shimmer-sheen. Giorgio Armani #7 is darker, while #11 is much whiter (I think a combination of the two would get you close). MAC Invicible Light is very close in color but less metallic.

I may have raved about this formula last time (with #24), but not all is equal in the range, and there are some less-than-stellar shades. I haven’t come across a really big flop, but this is likely one of the least impressive shades I’ve tried. #29 lacks pigmentation; it has decent color payoff, but it’s not intense, and it’s not fully opaque. It was difficult to apply, which is really where I had trouble–it bunches up! It just does this thing where it gathers over itself rather than smoothing out for an even layer of color. It happened when I used it wet as well as dry, though it was worse when I used it wet.

The wear was decent to good, though it was harder to tell, because it already gathered noticeably and highlighted the creases I have in my inner lid area from the get-go. After twelve hours, it didn’t fade, but the creasing did seem to get a little more noticeable over time and the product seemed to migrate upwards slightly. It’s not what I’d call consistent with past shades I’ve tried at all, and for that, such a let-down.

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Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29 Eyes to Kill Intense Eyeshadow

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29, #27, L’Oreal Smoldering Plum

Giorgio Armani #29 Eyes to Kill Intense Eyeshadow
Giorgio Armani #29, #27, L’Oreal Smoldering Plum (12 hours of wear)

93%

Average

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About Reviewer
Review FAQ
Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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33 Comments

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Glad I’m not the only one who thought this was subpar compared to the rest.  At least you were able to get the pink to show up, Christine.  Mine showed up as mostly white frost because I have more white in my pot than yours.  I like the shimmer in this when I sheer it out, but I dislike patches of frostiness.

Even if this had earned an “A”, I’d “leave it” – pink eye shadow is not my friend, unless I want to look like I need some Benadryl!

How depressing — this looks like it would be a stunning shade to play with for blending with other colors, as you did in your photos. Too bad…and I was just getting excited over these thanks to the last review! lol.

18thCenturyFox   “And NO wire hangers!!!”  — ROFL.  Seriously. Your comments always make me laugh, a lot. 🙂  Do you know the story behind her neurosis regarding wire hangers? It’s pretty sad, actually.

I did *not* before you sent me down the Rabbits Hole to search…verry interesting plus I just learned some really cool trivia about her. Like the fact that after every divorce she changed the name of her estate AND the toilet seats lol! Thank you for that 😉

18thCenturyFox  Heh, the toilet seats. I’d forgotten about that. You know, despite Joan Crawford’s ghastly reputation, I actually respect her strength. (I’m not sure I really buy all of Christina’s stories about her.) She was a survivor and fighter. Anyone who can keep on standing after being repeatedly molested and raped by their step-father, then give themselves a wire-hanger abortion, go on to become a big star and *then* become an incredibly astute, hugely successful business woman that helped lead a giant company (in that day and age, no less!)…. well, you have to respect that. She was one tough dame! 😉   

Kafka Sane, well behaved women don’t make history! Breaking through the patriarchy of yore (and even where it still exists today) takes a hard edge most people don’t possess.  They’re the type of people that are hard to know, but who you can be grateful to follow behind.  Their path gives the rest of us room to climb.

Strange, I didn’t think the formula on this one felt that much different, but that was just swatching it on my hand quickly. At any rate, it was the one in the collection that I was least likely to buy. I have to admit, what I’m really looking at is #27 in these photos…

Imagine my excitement when I opened my email to see that gorgeous pink and white shadow staring back at me! Then, imagine my disappointment when I saw the grade. 🙁  I’m a firm believer in your grading system.  I have yet to buy a product that I haven’t agreed with you.  This will have to be a product that I look at from afar.  That price tag is too steep for a ho hum performance.  

Well, #27 looks very pretty. If I could swallow $32 for a single eyeshadow, that would be one of the 2 Armani ones that I’d be interested in. But since I’m a cheapskate and since I won’t spend $32, then I think I’m definitely going to get that L’Oreal Smouldering Plum. When I swatched it briefly yesterday, I loved the feel, texture and look of it.  Mmmmm…. aubergine, how sweetly you call my name!

Kafka I had this obsession with everything purple/burgundy when I was in high school and I can feel the love affair returning all over again.  I’m so happy with this fall’s palette!!  I love the look of this plum as well…like aubergine foil!!  Get it get it 🙂  LoL

So bummed to see this review…I ordered this one a few weeks ago and was so excited to get it. I haven’t tried mine yet, but I hope it works for me.

I was so excited to see this one, I went ahead and purchased it about a month ago.  It’s kind of a bummer to see that it is a lower quality than the rest of the line.  Haven’t had a chance to try it yet, but I hope it works for me.  I also got 27, and that sounds like it’s a bit better.

It is a bummer this ranked so low. I am tempted to buy it anyway because I love the combo with #27 and I already have that from the Nordstrom anniversary Eyes To Kill set.  It looks lovely in your pics Christine:)

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