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Fenty Beauty | EVERYTHING You Need to Know: When, What, Pricing, Photos

Fenty Beauty
Fenty Beauty Trophy Wife Killawatt Freestyle Highlighter

The Details

Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally
hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

September 8th, midnight PST

Pro Filt'r Instant Retouch Primer, $32.00 (Permanent)

For Rihanna, creating the perfect soft matte base is the most important part of any look – and the first step to the Fenty Face, her real-life method for killer radiance. This shine-stopping, pore-diffusing, oil-free primer smooths the way for better foundation application and longer wear with an instant retouch effect. Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies the skin with the lightest-possible feel. Plus, its universal invisipink shade creates a filter-like blurring effect and melts instantly into all skin tones.

Pro Filt'r Soft Matte Longwear Foundation, $34.00 (Permanent)

Finally – the ultimate photo filter in foundation form. Born in 40 inclusive shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores. Best of all, this longwearing, light-as-air texture is undetectable on the skin – so you always look like you. Made for all women to love.

Match Stix Matte Skinstick, $25.00 (Permanent)

Meet the magnetized longwear makeup sticks that come together to conceal, correct, and contour in 20 shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. Made to layer, the buildable cream-to-powder formula is weightless and super easy to blend, but also stays put. No creasing and caking when you apply it – so even the undereye area is fair game. Plus, with a magnetic physical attraction, Match Stix Matte Skinsticks click to each other, to their Shimmer Skinstick alter egos, and to their ultimate blending partner, the Portable Contour & Concealer Brush 150, for all your beauty needs in one stop.

  • Almond
  • Amber
  • Bamboo
  • Caramel
  • Cocoa
  • Espresso
  • French Vanilla
  • Honey
  • Ivory
  • Latte
  • Linen
  • Maple
  • Mocha
  • Peach
  • Porcelain
  • Sand
  • Suede
  • Truffle
  • Walnut
  • Wheat

Match Stix Shimmer Skinstick, $25.00 (Permanent)

For the second step of the Fenty Face, layer that highlight! These magnetized longwear makeup sticks feature a weightless, cream-to-powder shimmer formula that is blendable and LIVES to be layered. Highlight, blush, and enhance in 10 universal colorful shades. From low-key tangerine sheen to all-out violet iridescence, this sick rainbow lineup catches the light in ways you’ve never dreamed of, anywhere on the skin. Plus, with a magnetic physical attraction, Match Stix Shimmer Skinsticks click to each other, to their Matte Skinstick alter egos, and to their ultimate blending partner, the Portable Highlighter Brush 140, for all your beauty needs in one stop.

  • Blonde
  • Chili Mango
  • Confetti
  • Ridiiic
  • Rum
  • Sinamon
  • Starstruck
  • Trippin
  • Unicorn
  • Yacht Life

Match Stix Trio, $54.00 (Permanent)

Take your complexion to the next level without the guesswork with our pre-bundled sets that make it easy to conceal, contour, and highlight. These light-as-air makeup sticks are expertly curated – and magnetize together – so you’re always ready for anything. Each set comes with two Match Stix Matte Skinsticks (conceal, contour) and one Shimmer Skinstick (highlight) so that you have all your complexion essentials in one portable package.

Killawatt Freestyle Highlighter, $34.00 (Permanent)

Light up where you want, when you want. These weightless, longwear cream-power hybrid highlighters range from subtle dayglow to insanely supercharged in solos and expertly paired duos, for all skin tones. Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its unique formula that melts into the skin with almost zero effort and is packed with superfine shimmer for an ultra-smooth, creamy texture. Each duo features a subtle sheen on the left (perfect for day) and a more intense shimmer on the right (killer for night).

  • Ginger Binge/Moscow Mule
  • Girl Next Door/Chic Phreak
  • Lightning Dust/Fire Crystal
  • Mean Money/Hu$tla Baby
  • Trophy Wife (Single)
  • Metal Moon (Single)



Gloss Bomb Universal Lip Maximizer, $18.00 (Permanent)

This gotta-have-it lip gloss offers addictive shine and nourishing wear as the ultimate finishing touch – in one universal rose nude shade hand-picked by Rihanna herself. (We’re talking the unicorn of nudes that looks good on everyone). With one luscious swipe of Gloss Bomb’s XXL wand, its conditioning shea butter-enriched formula makes lips look instantly fuller and smoother, and it has an addictive peach-vanilla scent you just can’t get enough of.

Invisimatte Blotting Paper & Refill, $16.00 / $10.00 (Permanent)

Blotting paper is sexy, said no one ever – until now. Super compact, portable, and straight-up chic, Invisimatte Blotting Paper is beauty’s ultimate underdog with a serious makeover. Lift away shine while leaving makeup perfectly untouched. Made with natural botanical fibers in the same expert technique as traditional Japanese paper, Invisimatte is as absorbent as it is silky smooth, with a continuous pinky-nude scroll that lets you choose your perfect size sheet every time. Best of all, it’s created as a refillable lipstick-sized compact that’s small enough to fit in the palm of your hand, with a discreet mirror for portable anti-shine and mattifying on the fly.

Invisimatte Blotting Powder, $32.00 (Permanent)

Rihanna believes that being photo-ready means being shine-free, which is why she blots on the fly as the final step to the Fenty Face. This universal blotting powder contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look. Invisimatte’s translucent powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup.

Precision Makeup Sponge 100, $16.00 (Permanent)

Play all your angles with this 3-sided makeup sponge that takes blending to the next level. No matter the formula – liquid, cream, or powder – the Precision Makeup Sponge 100 lets you customize your coverage, born to deliver fast, easy, seamless results every time. Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for under the eyes), and the rounded end for all-over buffing.

Full-Bodied Foundation Brush 110, $34.00 (Permanent)

Meet the makeup brush designed to make skin look like skin. This medium-density liquid foundation brush is designed to give Pro Filt’r Soft Matte Longwear Foundation seamless, airtouched full coverage. Its unique paw shape gives you just the right density with more than 140,000 ultra-fine synthetic bristles, delivering the quick coverage of a flat paddle brush plus the seamless blending of an airbrush. Foundation was one of Rihanna’s first makeup loves, so it was important for her to have the perfect tool to pair with her perfect foundation.

Cheek-Hugging Highlight Brush 120, $32.00 (Permanent)

This game-changing synthetic highlight brush features expertly chiseled curves on both sides that “hug” more than just your cheeks – like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone. Thanks to its unexpected asymmetrical cut – inspired by a shark tooth – you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter.

Portable Touch Up Brush 130, $24.00 (Permanent)

This magnetic on-the-go blotting powder brush conveniently attaches to the bottom of its touch-up partner, Invisimatte Blotting Powder, so it’s always there when you need it and fits neatly into your handbag or clutch. Slanted, soft synthetic bristles provide extra surface area for applying Invisimatte Blotting Powder – perfect for quick fixes and a mattifying
instant-filter effect.

Portable Highlighter Brush 140, $24.00 (Permanent)

Take your glow places it’s never been before with this portable, magnetic, and retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinsticks for seamless blending in a snap. Slanted, soft synthetic brush hairs trace the angles of your face, expertly designed to diffuse Shimmer Skinsticks with speed and precision. And thanks to its medium-density bristles, you can build glitz to your preferred level of impact.

Portable Contour & Concealer Brush 150, $24.00 (Permanent)

Blend in, but stand out, with this magnetic retractable contour and concealer brush that attaches to its perfect partner – Match Stix Matte Skinsticks – so you can correct, conceal, contour, or simply touch up, wherever, whenever. Smoothly tapered, soft synthetic bristles are cut for foolproof precision, letting you instantly blend Matte Skinstick’s buildable, powder-soft formula until you’ve achieved just the right amount of coverage.

Fenty Beauty
Fenty Beauty Trophy Wife Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Metal Moon Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Ginger Binge/Moscow Mule Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Girl Next Door/Chic Phreak Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Lightning Dust/Fire Crystal Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Mean Money/Hu$tla Baby Killawatt Freestyle Highlighter

Fenty Beauty
Fenty Beauty Match Stix (Matte):  Almond, Amber, Bamboo, Caramel, Cocoa; Espresso, French Vanilla, Honey, Ivory, Latte

Fenty Beauty
Fenty Beauty Match Stix (Matte): Linen, Maple, Mocha, Peach, Porcelain; Sand, Suede, Truffle, Walnut, Wheat

Fenty Beauty
Fenty Beauty Match Stix (Shimmer):  Blonde, Chili Mango, Confetti, Ridiiic, Rum, Sinamon

Fenty Beauty
Fenty Beauty Match Stix (Shimmer): Starstruck, Trippin, Unicorn, Yacht Life

Fenty Beauty
Fenty Beauty Gloss Bomb

Fenty Beauty
Fenty Beauty Pro Filt’r Primer

Fenty Beauty
Fenty Beauty Brushes, Portable Brushes, Sponge

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82 Comments

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First impression is it looks cheap *_* I hope they are beautiful and flawless on the skin. I will be getting some just to show my support. I pray to the makeup Gods _/\_ it’s worth it. I love to see women succeed! Fingers crossed.

The packaging is very elegant and feels almost like a luxury brand. The magnetic sticks are sturdy and don’t feel cheap at all. The foundation looks beautiful on the skin, but is a true medium coverage. The foundation brush is very nice too. You won’t be disappointed with this line!

Definitely quite the range in foundation shades and highlighters…but I’m utterly taken aback by RiRi not doing any lipsticks??? So strange! And I was not expecting her to leave those out. I just don’t know.

Seems like a positive to me. It’s like going to a restaurant with a 10 page menu vs one with a single page. The latter is almost always going to serve objectively better food because more thought, care and preparation has gone into those dishes.

Better to start off small, focused on complexion mostly, and then expand. Doing it all at once is a real gamble and is sort of silly marketing because you show all your cards at once.

Exactly! That’s what the brand is doing. This is just the initial launch. Color is coming later. I actually can’t wait to see what (if anything) they’re doing for holiday! 😀

Maybe because she’s made lipsticks with Mac, her contract with them prevents her from doing her own lipstick line. I agree that it’s really weird that there’s no lipstick.

Lol..that is a lot of highlighters. the brushes look nice and the trophy powder…and chili mango and ridiiic look fun too..who knows if I can wear any of those lol.

The unicorn of nudes…lol.

Can we please drop unicorn, mermaid, pixie, girly talk out the window already? I really dislike that trend bad lol.

I’m with you: I have deliberately avoided buying some things I thought I might like because they had the words “unicorn” and “mermaid” somewhere in their title or description. On the other hand, I’m fine with MAC’s Basic Bitch. {shrug}

People are weird.

No one is stopping anyone else from enjoying things. I think it’s interesting that this new line is eliciting such disparate reactions: It looks cheap; no it looks elegant. It looks boring; it looks exciting. It’s re-runs; it’s new. It would be a boring ol’ world if we all liked the same things.

There aren’t any foundations on this post. Check out the website. But I got a lil confused with the swatches vs. actual models of each foundation, so maybe just the shade finder — if you’re in the market.

She misunderstood what was being shown in this post, never once did she even remotely say anything that would suggest she’s “uncomfortable” with the range of skin tones. She just didn’t see one that looked light enough for her. I really hope you aren’t suggesting what I think you’re suggesting with that comment.

I think people went in a bit hard on your comment. There was no malice or insensitivity in the comment.

I am not feeling the collection either. Just based on it looking and sounding cheesy and cheap. The one thing it does have working for it is catering to a range of skin shades. I think it could have great success if the product delivers.

Oooh you have to see the full color range. I have a friend we call casper … she’s so pale and she thinks she’s finally found a good color (by looking at it) in the collection but she’ll have to see how it oxidizes.

Thanks for this very helpful guide! I’m so so excited for this collection. Hoping to grab everything I’m interested in but also happy knowing the products are permanent. I also really like the look being channeled- lots of emphasis on skin and a break from matte lips. Overjoyed with the shade ranges as well!

Not too crazy about the packaging-looks cheap, but the products sound interesting, esp. the 40 shades of foundations and the pretty highlighters, hope the quality is good. I love Rihanna’s style! And thank goodness this is all permanent, so we have time to read reviews and see swatches!

Dang. I’m pretty excited about this. I used to work at Sephora and the girls have been blowing up my feed with this release… gotta get over there and swatch!! The shimmer sticks look particularly gorgeous.

Lol..I got the highlighter in trophy…her demo looked good..lol. I probably won’t use it as a highlighter..maybe a glammied up eye look..who knows…just looked fab and pretty gold sparkly goodness..ok enough spendin for me for a while!!!! Wallet is a bit dry now haha

I’m a sucker for a nice looking gloss, just placed my order for it (surprised it was still available, thought that would be the first to go…yep it’s 5:30 am ET…but I had to be up anyway lol). Happy Friday!

You know what I love about her launch, nothing sold out yet. I think the K/J family put out a limited amount to purposely sell out fast so that the hype can build. Rihanna launched in 1600 stores globally and obviously made sure enough product was in all stores. Imagine how much money other lines miss out on while their fans wait for restocks. This is great. I don’t care for everything in the launch but its impressive.

I’m not too thrilled on the packaging itself, but I will try this line. The pricing is not bad shockingly. I was expecting it to be overpriced, and it’s actually ‘regular’ priced. I’ll definitely try the foundation and lip gloss (1 shade tho??)

Help my maleup addiction Please!!! Can’t believe i just spent way toooooo much. I couldn’t resist RiRi!! I order the foundation 420 but i think I’m a shade off based on current reviews. Should have gotten 430. Reference i’m NC45. I picked up Trophy wide for sure, blonde, sinamon, expresso to try contouring and wheat to highlight, ginger/moscow duo, gloss bomb and the foundation brush. Whewwww that’s why i will be eating a salad for the next few weeks you’ll. Hi my name is Shalonda and I’m a makeup junky!!

It looks boring though I’m sure there is a market for this. I love Rihanna and think she has terrific style but this underwhelms! Also not liking the ugly and cheap Kim Kardashian pregnancy test packing. Yuck!

Lol at KK preg test packaging haha. It is rather bland packaging but sometimes I feel like ppl can try too hard or overdo it at times. And hey, they are magnetic? You can just grab 10 highlighters/sticks at once in one big clump as opposed to just one..which is good for…I am not sure lol. Less jumbling around in the purse maybe. Idk.

I picked up the foundation and Trophy Wife highlighter. The packaging looks gorgeous and the color range is amazing and inclusive. This is how you do a makeup line launch! Other celebrities and makeup brands need to take notes. You don’t give us 50 shades of beige and then add the deeper shades as an after thought. I can not wait to get my products in the mail. I haven’t been excited or stayed up for a collection since MAC Alluring Aquatics. This makeup line makes me hopeful for the future of makeup.

I am really surprised that the range seems so slanted to the fair end, given that this line was developed by a woman of color. I would’ve expected it to really feature many more shades for women with darker skin. I’ve seen swatches done by a few bloggers and youtubers who have dark skin and they say in person it runs a lot darker than shown, but boy that seems to have plenty of room for expansion on that end.

The light end goes really light. 100 from photos looks like whiteout-almost like that KvD concealer. Tonally I am hopeful for a couple nice really light olive shades (nice warm green tones please!) so I don’t need to empty half a bottle of blue mixer into a (hopefully) really yellow foundation. 130 and 150 might be good calls for either option though, so fingers crossed. I’ve seen two comments saying it’s “indelible” once set, and boy I hope those work out. NOTHING stays on my nose and chin regardless of what I do to prep or set, so I just don’t even put anything on either anymore.

I’ve heard someone else say the same about the shade range. I think u have to see them in color PLUS while she has 10 shades obviously dedicated to dark skinned black women, all black women aren’t super dark. Some are really fair skinned too but whats exciting is the lighter shades are friendly to hispanics (a few friends of mine). I actually don’t think that more than 10 shades will be suitable for white people bcus of how it oxidizes. I think ppl was expecting this super dark dark range but looking at Rihannas close pals, Jen is hispanic, Priscilla white, Milissa dark skinned, her mom Caramel, her cousin a lil darker than her so i see how she made colors for all the various women in her life. Pretty cool

I think the collection looks very thoughtful and geeky me wants to play with the magnetized junior chemistry set packaging.

Base is everything!

40 shades of foundation. I’m already eyeballing the swatches on Big S. Doubt I will be taking the plunge blind tho.. will wait for more info on liquid versus stick and squatches.

I think the foundation range is outstanding. That was what sold me on buying some (ok, a lot) of these products. 40 shades of foundation implies there was real thoughtfulness going on, in more than one sense of the word. Catering to different skin tones, mixing 40 different bases….That’s impressive.

Big yawn. Besides the silly unicorn, mermaid, etc. fad can we also say a quick prayer for the imminent death of overhighlighting and the glut of highlighters on the market?

The only thing I’m interested in are the foundation shades. I’m hoping there is an ultra fair olive/yellow tone because to date, no-one, not even MUFE makes one that works for my skin tone. Everything is just too pink or peach on me.

Jist learned about this today. I don’t need a single thing but will definitely check it out in person. I’m actually impressed at how focused this seems to be. I’d rather have a new line be focused on a few things (like face products here) than be everything. And for me, I’m glad there’s no eyeshadow palette here! Packaging looks nice and streamlined –and hopefully doesn’t feel cheap in person.

I’m thrilled it includes so many shades but the foundation ingredients to me aren’t really my thing. The highlighters look okay but nothing in the line screams run out in buy unless you’re huge Rihanna fan.

It doesn’t look cheep at all to my taste. Funny or youth’ish design would be much worse.
Ans finally we’ve got another cosmetic brand with wide range of light (and deep) foundation shades. I need to test 100 and 120 on my skin.

The foundations tempt me. I’m almost done with my current bottle and would be interested in trying something new, but a little nervous to order and have it be the wrong shade. My local Sephora is a small JCP one, so I know they won’t be carrying any of this line in stores. The gold highlighter also tempts me because I just love any sort of gold cosmetics. I wonder how opaque it is. Also tempted by that foundation brush, such a cute design.

It’s at ALL Sephora locations, including ALL SiJCPs! My po-dunk one had the full line (plenty of stock!), and the sales associate told me this release is conpany-wide, globally! Go check it out!

I am reading women praising her foundation “inclusivity” and many shades for WOC and I am like WHAT?! Comparing with her foundation, ELDW is way better for WOC. Both have 40 shades total, but ELDW has at least 15 shades for us if you count from the level 4 down, with the added bonus that ELDW is less prone to oxidation. People are reporting the foundation oxidizes plenty.

Nothing in her colection is really interesting up to now. I still want to find a way to get ELDW in Brazil, which has been nearly impossible.

I initially wasn’t interested in this line (I tend to steer clear of hyped celebrity lines until they’ve proven themselves), but I surprisingly really like the look of it. I don’t wear foundation, but it’s great that she is starting out with such a wide range, though there’s always room for improvement (true of every makeup line). I still won’t pick things up until I see reviews from people whose opinion I trust (like yours, Christine, if you’re going to review it), but I definitely like this more than I expected I would. To me, the packing is simple and sleek, which I will take over anything with too much bling or anything too cutesy any day (one of several reason I depotted the Desi + Katy x Dose of Colors quad). Also, props to her for not selling out immediately, I really appreciate her not creating false scarcity.

Seeing people’s swatches from the Launch Party of the powder highlighters they all appear to be extremely glittery. Unfortunately I’m not a fan of glittery highlights so if that’s the case I guess at least I’m saving some money. The stick highlighters didn’t look too glittery though and I’m liking some of those shades so I may need to go swatch for myself and see.

If anyone can figure it out what colors and products Rihanna is wearing in the photo in the launch email, I would really appreciate it! I like the soft, clean pretty look. But I can’t tell what colors those are.

Some very pretty highlighter duos happening here. I am not sure there is room for another celebrity makeup brand in the market, but if the quality is there then it will sell like hotcakes. After all, the latest EL/VB offerings have been epic fails.

Everything is so gorgeous in person.

The match sticks being magnetic is awesome for both design and storage! I picked up the matte foundation in 450 and its gorgeous. Matches my skin well, only thing is it oxidizes so you definitely need to get in a store to test it. A Sephora worker said they were trained to provide color IQs diff for these.

I was so mad to see no lipsticks but with 40 foundation shades and the match sticks I see that her first focus was the skin then I’m sure she’ll move into the lipsticks and eyeshadow.

Trophy Wife is gorgeous but I’m taking it back for Metal Moon instead. Trophy is so golden and a bit too much for me plus it leaves a golden shimmer everywhere. I tried it as an eyeshadow which is great but not for $34 … I’d never wear this as a highlighter, I mean where would I wear it lol, not to work and maybe out and about but not often. Metal Moon is far more beautfil, like Becca Amethyst but less purple tint.

The brushes are beautiful and feel great. Couldn’t care for the small travel one.

The most disappointing product is the lip gloss. Totally not worth $18. My Huda Beauty Strobe and BiTE Beauty lip glosses are soooooo much better! Hell drug store versions are better. Its nothing to sneeze at is all.

The packaging on everything is so sleek and sexy. Girly but grownup. Heavy duty but feels light weight.

Its a suuuper cute set and honestly Rihanna will get my money and not just because she’s a minority but because its so darn pretty.

I doubt anyone will read this, as it’s way late to the Fenty party, but swatched the foundation Sat. The ‘cool’ ones in the 200 and 300 range. Assumed light to medium and medium. The SAs said…Those can’t be the cool shades! They’re straight up yellow! Suggest no one coolish buys online/unswatched.

Pretty and interesting. I do have a question about them though. I was hoping you might be able to get an answer, Christine. I’ve seen people using the killiwatt highlighter duos and the shimmer match sticks on their eyes as eyeshadows. Is this an approved usage or is it warned against?

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