Archived Post

Fenty Beauty | A Video Preview & Updates

Fenty Beauty–Rihanna’s beauty line-up–goes live midnight PST on fentybeauty.com along with Sephora and Harvey Nichols.

From Sephora

Starting September 1st, unlock an exclusive preview of Fenty Beauty by visiting your closest Sephora store and scanning the Fenty Beauty code using your Sephora app. Simply locate the Fenty Beauty teaser graphic in store, look for the FB icon, and scan the icon within the Sephora app to reveal an exclusive sneak peek before the official launch on September 8th.

CHILI MANGO. TROPHY WIFE. YACHT LIFE. CONFETTI. 9.8.17 @fentybeauty #shadenames

A post shared by badgalriri (@badgalriri) on

15 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Sarah Avatar

I have so many high hopes for this brand! I about jumped out of my chair with joy seeing more than just the same white faces modeling the products. I hope Fenty Beauty represents all the different shades and undertones that make the human species so beautiful, and I hope it’s a big success.

This is definitely a brand moving in the right direction!

Katherine T. Avatar

I admire Rihanna’s style, and I like how the the video shows a diversity of models, but I’m going to wait to see swatches and reviews.

Nicole D Avatar

I love Rihanna as a singer and artist. She has a great voice, tremendous talent and versatility (I still remember her performance with Eminem at Grammy Awards in 2011) and every time I need a pick-me-up or a boost while jogging, I listen to one my favorite songs of hers ,“This is what you came for”. I have high hopes for this beauty line that bears her name and her association with Kendo Cosmetics (promoters of KVD, Marc Jacobs, Bite Beauty) reassures me.

I’m really impressed by the message in this promotional video: beauty is in all skin colours, in all hair styles, comes from all walks of life, from all ethnicities; beauty is with a scarf/no scarf on your head if so you choose. This is a world I want to live in 🙂

Erica Avatar

I know a lot of people will like this but tbh it’s another boring nude collection… and I love nudes but so far this doesn’t impress. But the video is super chic but really, do we expect anything less from Rihanna?

Gaiya Avatar

I’m a little skeptical as to how different makeup can be with so many brands on the market but I’ll defintely check it out. It’s definitely cool they used diverse model groups with different looks and skin tone.

MoMerrell Avatar

I am excited for the 40 different foundation shades the most. I want to try a lipstick but I’m not putting my hopes super high although she has worked on this for over a year so I am expecting some quality to be great! I really am excited that it will be permanent in Sephora. I am looking forward to it. Although the packaging from what they shown kinda looks like H&M and Calvin Klein so we’ll see.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!