Fenty Beauty | A Video Preview & Updates

Fenty Beauty–Rihanna’s beauty line-up–goes live midnight PST on fentybeauty.com along with Sephora and Harvey Nichols.

From Sephora

Starting September 1st, unlock an exclusive preview of Fenty Beauty by visiting your closest Sephora store and scanning the Fenty Beauty code using your Sephora app. Simply locate the Fenty Beauty teaser graphic in store, look for the FB icon, and scan the icon within the Sephora app to reveal an exclusive sneak peek before the official launch on September 8th.

CHILI MANGO. TROPHY WIFE. YACHT LIFE. CONFETTI. 9.8.17 @fentybeauty #shadenames

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Count me in as very interested! This line appears to be one that hopefully will have a far more skin undertone inclusive range of foundation shades instead of several token shades. Hoping for ones that address different types of olive undertones; warm olive, cool olive, neutral olive in many levels of depth, too.

I have so many high hopes for this brand! I about jumped out of my chair with joy seeing more than just the same white faces modeling the products. I hope Fenty Beauty represents all the different shades and undertones that make the human species so beautiful, and I hope it’s a big success.

This is definitely a brand moving in the right direction!

Wow. The video. The women with the very deep chocolately skintone and the fringe is so unbelievably gorgeous. I think Rihanna always looks incredibly chic and stylish. I hope there are some promising products in her line.

I admire Rihanna’s style, and I like how the the video shows a diversity of models, but I’m going to wait to see swatches and reviews.

I love Rihanna as a singer and artist. She has a great voice, tremendous talent and versatility (I still remember her performance with Eminem at Grammy Awards in 2011) and every time I need a pick-me-up or a boost while jogging, I listen to one my favorite songs of hers ,โ€œThis is what you came forโ€. I have high hopes for this beauty line that bears her name and her association with Kendo Cosmetics (promoters of KVD, Marc Jacobs, Bite Beauty) reassures me.

Iโ€™m really impressed by the message in this promotional video: beauty is in all skin colours, in all hair styles, comes from all walks of life, from all ethnicities; beauty is with a scarf/no scarf on your head if so you choose. This is a world I want to live in ๐Ÿ™‚

I know a lot of people will like this but tbh it’s another boring nude collection… and I love nudes but so far this doesn’t impress. But the video is super chic but really, do we expect anything less from Rihanna?

I’m a little skeptical as to how different makeup can be with so many brands on the market but I’ll defintely check it out. It’s definitely cool they used diverse model groups with different looks and skin tone.

I am excited for the 40 different foundation shades the most. I want to try a lipstick but I’m not putting my hopes super high although she has worked on this for over a year so I am expecting some quality to be great! I really am excited that it will be permanent in Sephora. I am looking forward to it. Although the packaging from what they shown kinda looks like H&M and Calvin Klein so we’ll see.

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