What are your favorite new beauty brands?


What are your favorite new beauty brands? (Say within the past two or three years!)
Cult Nails is the first one that I came to mind–I think it started within the past three years–and it’s just such an amazing, well-thought-out brand with excellent quality and a nice offering of shades.

Thanks to Eve for today’s question! Do you have a question idea? Submit yours here.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

29 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

There’s a South African skin care brand that I absolutely adore called ‘Hey Gorgeous’ they make beautiful products.
For makeup I love Sleek (not sure how old they are)

While it’s not THAT new, I’m in love with Femme Fatale Cosmetics! They make some of my favorite loose eyeshadows. Love that samples ship free worldwide as well.

I’m loving Indie brands lately. Fyrinnae, Mad Minerals and Meow Cosmetics are my favourites for mineral eyeshadows and my last haul of nail polishes were KB Shimmers. The Indie brands that I’ve tried all have unique products and the quality is great across the board, which is more than I can say for the big companies.

From the last three years I don’t know. But in the newer brands I like Obsessive compulsive cosmetics a lot and RMS beauty

I don’t know how new the brand is, but lately I have been crushing on La Femme cosmetics. I saw people raving about their blushes on Youtube. Now, I have their blushes, eye shadows and lipsticks.

I second your love for La Femme Blushes! They’ve pretty much replaced all other blushes in my collection. Because of my satisfaction with these blushes, I don’t even buy blush anymore.

Hmm, I don’t think I’ve really tried any super new brands. I guess Sugarpill might be the newest (and I do love their eyeshadows- a lot), or maybe Real Techniques? I quite like Illamasqua as well but I think they just turned 5!

I can’t think of any “new” brands, probably because (a) I live in Canada and (b) I am not one for buying things online, which really limits access to new brands. The “newest” brand for me was Tarina Tarantino! I guess Makeup Geek might be my choice except that, as I say, I don’t tend to order without seeing first and also, I cannot lot in to that site – I’ve been in touch with them, cleared my caches and cookies, etc. and still am told that my log on or password are invalid!

I’ve used a few lippies, liners and polish from Marc Jacobs new line that I really, really liked. Heart Shaped Lust for Lacquer is the lippie I reach for most these days and I’m not much of a gloss gal at all. I just love the formula. I’m not too sure how long Lit Cosmetics have been around but after your reviews I feel like I need EVERY SINGLE GLITTER! They are so pretty! Makes me want to build up a collection just to toss glitter on everything LOL

These are new to me within the last two years:
OCC – love lip tars and a couple of their loose powder shadows are in my heavy rotation bin.
MUD – devoted to their corrector palette and use BC1, BC2 and RC2 daily.

I’ve really been loving Tarte and Hourglass! Tarte- I’ve been buying more they are good for you products with amazing quality. I love their eye cream, lights camera lashes mascara, blush, their eyeshadow palettes for the holidays are great too, tinted BB primer all great and have become staples in my collection. Hourglass- Love their ambient lighting powders I have 3 so far, love their new nude lip crayons I have 2 already and their lip lacquers as well!

Tarte is new to me, and I am loving the palette I bought from Sephora and the liners I got. The liners go on smooth and creamy and the pigment is great. The shadows in the palette are buttery smooth and decently pigmented. I had a little bit of runny liner, but I’m not sure if it’s because my eyes started watering and I accidentally smeared it or because of the product itself. The glosses in the kit are mint smelling/tasting and I actually really liked that about them!

I’d have to say Flower Beauty by Drew Barrymore. For some reason this brand doesn’t get a lot of love on youtube or even blogs for that matter but I think she did a great job with the brand! Also, I’d say Jane Cosmetics return is also quite awesome!

It’ a weird thing, because in my country, there is no national make up business, and the brands I see as new are usually older.
If I have to say a brand, it would be Catrice, but still, it IS older. But it has come to our country semi-recently. I like it overall. Nice packaging, nice price-quality rate, good limited editions, fine colors…

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!