Estee Lauder Pure Color Illuminating Shine Lipstick ($32.00 for 0.06 oz.) is a new lipstick formula available in 20 shades (eight appear to be exclusive to the brand’s website). I bought the 12 that I saw available at Ulta, which are swatched below! I may pick up the remaining ones if they end up reviewing well and/or if there’s a sale in the future (always have a fair amount of lip products to review in the queue!).
The new formula is supposed to have “sheer to medium, buildable” coverage with “glistening shine.” They seem promising, but the amount they contain is quite small; traditional twist-up lipsticks tend to be more 0.10 to 0.14 oz., and while slim-style lipsticks tend to be less, they are usually 0.08 to 0.09 oz.