Estee Lauder Pure Color Illuminating Shine Lipstick Swatches (x12)

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Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine
Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine Lipstick ($32.00 for 0.06 oz.) is a new lipstick formula available in 20 shades (eight appear to be exclusive to the brand’s website). I bought the 12 that I saw available at Ulta, which are swatched below! I may pick up the remaining ones if they end up reviewing well and/or if there’s a sale in the future (always have a fair amount of lip products to review in the queue!).

The new formula is supposed to have “sheer to medium, buildable” coverage with “glistening shine.” They seem promising, but the amount they contain is quite small; traditional twist-up lipsticks tend to be more 0.10 to 0.14 oz., and while slim-style lipsticks tend to be less, they are usually 0.08 to 0.09 oz.

9 Comments

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Julie Avatar

I have this in Genius and like but don’t love it. Too many brands are doing a great job with the sheer, shiny, buildable lipstick (Fenty’s Slip Shine being my number one) to spend money on something that isn’t really good in my opinion. Maybe your experience (or some of the other colors) will be different, though.

Cara Avatar

I added Social Butterfly to my Ulta Favorites list the day they showed up on the site but there weren’t any swatches. Seeing it on you is really helpful and I’m going to get it with my next order. Thank you!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!