Sephora Very Bad (318) is a cool purple with a matte finish that is permanent and retails for $9.00. In comparison, Natasha Denona Electric Violet (28V) is a cool purple with a satin finish that is permanent in palette and retails for $29.00.
Natasha Denona Electric Violet (28V) is 85% similar — it is more shimmery, darker.
