Make Up For Ever M401 vs. KVD Beauty XO Comparison

Editor's Comparison

Make Up For Ever M401 is a cool red with a matte finish that is discontinued and retails for $22.00. In comparison, KVD Beauty XO is a cool berry with a matte finish that is limited edition and retails for $20.00.

KVD Beauty XO is 90% similar — it is more muted.

Community Comparison

Your Vote — 80%

• XO is More shimmery (1)
• XO is Darker (1)
• XO is Brighter (1)
• XO is More pigmented (1)
• XO is Warmer (1)
• XO is Better quality (1)
• XO is Glossier (1)