Do you think drugstore brands can really compete with high-end brands? Why/why not?
In certain ways, yes. I would say a mid-end brand is better positioned to really compete, because when you reduce price, you have to reduce costs somewhere else. You might not get the fancy packaging of high-end makeup, but I think the products themselves can compete. Many of the drugstore brands come from conglomerates that own high-end brands, and a lot of the technology that the high-end brand develops will trickle down to other brands within the parent company.
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