In the past, I’ve enjoyed making my own, but I like the ease of a pre-made palette. I also think it is a great way to get exposed to different color stories or color combinations that might not have been readily apparent otherwise. The other issue is that pre-made palettes are so prevalent these days that building a custom palette with singles always end up quite a bit more expensive (and I’d rather a palette with smaller-sized eyeshadows that’s $30 than spend $50 on single, full-sized shadows!).
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