Create Your Own Color Story | A New Feature

Color Story

What is a Color Story? You can create and share your own color combinations as a Color Story, which can represent a makeup look, whether it includes products for a full look or focuses on just an eyeshadow combination you want to share. You can also create and share your own dream palettes, like your perfect travel palette or play around with organizing shades that you own into a cohesive palette.

If you’re a reader who has enjoyed the color combinations I share for various eyeshadow palettes (tagged as makeup look inspiration), this feature is a play on those.  You’ll also find all of those color combinations available as Color Stories, so you can love them, save them for later, or get save a collage of the combo on the fly.

Create a Color Story

Color Story

First, we invite you to create your own color story! It’s a two-step process.  The first step is adding the products to your color story, and then you can choose whether to display the images across two, three, or four columns.  From there, you can drag and rearrange the products as you like.  The second step is where you categorize the type of story (is it an eyeshadow look or a custom palette?), give it a title, and tell us more about the color story (like your inspiration).

Enjoy a Color Story

Color Story

Each Color Story can viewed as group of product photos (default view) or as swatches (just click “Swatches” button!), which may look familiar as it’s the same setup we have for the sneak peek swatches I post.  You can LOVE a Color Story, which is kind of a thumbs up to the creator that you enjoyed it, and you can always find it under the Loves in your user profile.  You can SAVE a Color Story, which is a good way to bookmark it for later–like a look you want to try or perhaps a palette you want to recreate.

Color Story
A collage of the products or swatches shown in the story pops up for easy saving!

You can click the GET SHAREABLE IMAGE button, which will generate a collage of the images based on the view you have selected (either products or swatches).

Browse Color Stories

Color Story

You’ll find that your user profile now includes a section for Color Stories.  Here, you’ll find all of the Color Stories you’ve created and shared.

Color Story

You can also click the “SAVED” button to view all of the Color Stories you’ve saved!

Color Story

You can browse through all Color Stories but can also refine by product used (look up a specific product, and it will list any results for that product), product type, color, undertone, finish, brand, and category (type of Color Story).

55 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Valerie Avatar

What an amazing idea. Can’t wait to play with this feature. It’s going to help me organize and use my 500+ shadows from various palettes. But also declutter palettes and shadows that don’t make it into any color stories. This is brilliant. Thank you, Christine!!

Valerie Avatar

Christine, is there a way to find out which shadows in my vanity DONT have dupes? I just added more palettes and it’s easier to figure out a declutter if I know the unique shades. Thank you!

Lauren Avatar

This is a really cool feature. I love looking at color themes for interior decorating and website design… and now I get makeup too! I’m not the best at creating my own, but I am so looking forward to getting inspiration from others. I’ll have to try to remember any looks I create that really make me happy so I can add my own color story and hopefully be able to recreate the look in the future.

Mariella Avatar

For someone like me, who is frequently so overwhelmed with my “collection” of makeup that I resort to the same looks over and over and who can’t remember the look I did 3 days ago and want to repeat, this will be a major boon. Thank you so much, Christine, for adding yet another wonderful resource to this site.

Melissa Avatar

Thank you so much! This is brilliant!!! I’m excited to play with this new feature. Is this specifically for sharing with the community? Or is there an option to create a personal Color Story to keep just in my vanity? Like someone else mentioned, I’m not sure that my creations would be inspirational.

Christine Avatar

There’s no way to make your story “private” so that they will be available for the community to see, but there’s nothing wrong with just creating something for YOU and if it helps someone else, the better, but it is designed to help readers play with products however that may mean to you!

ouineque Avatar

Amazing… I do not have to be afraid to forget colours I combined together if I just put them in here right away. I’ve been making two so far and I wondered if it’s possible to make changes after you submitted a color story. For example I’d like to change the order in which the shadows appear.
Very nice to get inspiration from other people this way!

ouineque Avatar

Amazing, I will check it out now! This is such a great feature… To remember looks you have done, to get inspiration from others, to give people credit for their nice colour stories, love it.

Céline Avatar

This is such a cool and innovative feature! Thanks a lot!
An additional function I would love to see in the future (maybe as a third step) would be the possibility for the “author” to add a picture of the look or the palette created with the color story.

Camille Avatar

I’ve been playing with this new feature for a solid hour and – it’s absolutely amazing! I found it hugely inspiring and already came up with a bunch of new colour combinations to try from my eyeshadow collection.
Thank you Christine!!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!