IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer Reviews, Photos, Swatches

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer ($24.00 for 0.28 fl. oz.) is thickened, liquid-cream concealer that has medium-to-full coverage that doesn’t settle into or exacerbate fine lines underneath the eyes. It’s definitely a full coverage concealer, but it’s spreadable enough that you can get more medium coverage if desired. It brightens and minimizes the shadows underneath the eyes while subtly softening fine lines (they’re still there, but they seem less severe). I like to pat the concealer into place with a fingertip, then buff and blend it out using a fluffy eyeshadow brush. The concealer wears a full nine hours on me (without setting powder).

The brand says that it’s supposed to be a full-coverage, waterproof, “crease-proof” concealer that will also “diffuse the look of lines and wrinkles” and “give a more youthful radiance.” The latter characteristic is apparent; it’s has a definite radiance/sheen to its finish once it dries down, so if you like an ultra-matte finish, you won’t find it with this concealer on its own. It diffuses some lines, but it’s very subtle, on my normal-to-dry skin. There are four shades–Light, Neutral Medium, Tan, and Deep–and that’s the main complaint I have, which is that the shade range could be larger. I’m typically medium in most ranges (perfectly between light-medium and medium, really), but Neutral Medium is too light while Tan is a bit too dark (also worth noting, Tan leans more peach, which can be nice for covering up under-eye circles, but it is quite warm-toned and may not double as an under eye and face concealer if you prefer double duty), so I mix both shades to get a matching under eye concealer. As far as personal usage goes, I like to use a setting powder to further soften my under eye circles, and it’s always worked well with the concealer (never makes it appear dry or caked).

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See more photos & swatches!

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer — Neutral Medium

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer — Tan

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
No concealer (top) / With IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer (bottom)

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
with Urban Decay Naked Loose Setting Powder

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
Makeup Look
On face:
  • Guerlain Parure Gold Foundation
  • Urban Decay Naked Loose Setting Powder
On lips:
  • NYX Banana Split Intense Butter Gloss
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!


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Oh… if they only had more colors… I will still check it out, but hopefully they expand the color range in the future! And, Christine what lip color are you wearing?

On face: Guerlain Parure Gold Foundation, Urban Decay Naked Loose Setting Powder.. On lips: NYX Banana Split Intense Butter Gloss.

Wow Christine you don’t even need concealer! I have major issues covering up my dark circles. I use 3 concealers daily. The coverage looks really good on this one I’ll have to give it a try.

This is the best concealer. Ever. I love this but you’re right the color selection is a little odd (I’m a medium in this stuff). You can do a whole face with the smallest drop of this and some moisturizer or even a serum. For undereyes you can also mix it with a little oil for extra hydration and it dries down beautifully, it just spreads a little easier. Insanely great product tho.

Thank you for all the tips! Best tools? Fingertips? πŸ˜‰

I got Neutral Medium at first, because I’m always around Medium for foundation, but it was surprisingly light.

I think so to. I also have a powder foundation that I like. Purchased at Ulta and has a black case. ;
for mature skin. It has a foam applicator in a separate part but I prefer a foundation brush, UD brand.
Christine, you really don’t have visible underwear circles. Your skin I beautiful.

Well, that’s not true at all, lol! I don’t really use eye cream — I try for a week, but I never stick with it. MY EYES SUCK when it comes to eye cream! Now, I have contacts I wear overnight, which can be pretty finicky as-is, so I don’t want to chance eye cream getting into them (seriously, a residual sparkle from the day’s makeup = searing pain), but before, my eyes would get so watery at night that the eye cream would get into my eye easily (of course, I only put it along the orbital bone and underneath the eye, not on the actual mobile lid)… I actually try to wear it in the AM, but I’m so bad about remembering!

Maybe one day! I’m not a candidate yet, but honestly, I’m terrified of being the really, really, really unlucky person who has bad results, lol. I, unfortunately, know a disproportionate number of people who’ve had some major complications.

Everyone seems to love this concealer and it did not work at all for me πŸ™ It creased so bad and made the two little fine lines I have about a million times worse. It’s so thick that it kept tugging my skin when I tried to spread it. I didn’t really have a problem with the color, just the creasing.

i see no difference between bare undereye and the one with concelear cause your skin is like a dream…no discoloration or spots whatsoever…almost every base product looks good on you..

It definitely smooths out the area and conceals the shadowy/darkness I have, but I agree that I don’t need full coverage for mine yet.

You look great without the concealer, I wouldn’t even have noticed that you do not wear one. But the concealer is fabulous. I have one in Neutral Medium and it works great for those mornings when I had too little to sleep.

My under eye circles could definitely be worse! My sister sleeps better to me but has always suffered from bad under eye circles/puffiness, but I sleep much less and worse and have lucked out – but they have progressively worsened in the last five years that now I notice them and get a little sad!

I’ve been super impressed with the products that i’ve tried from them so far. I have this concealer and love it as well, along with the face powder, eyebrow pencil, brushes, eye brightener pencils and eye shadow pallet just to name a few lol in my opinion their makeup is top notch and so are the brushes…but like any other company there’s always some products that can be hit or miss…over all i think they’re awesome! I hope you start doing more reviews for this brand **fingers crossed** hehe πŸ™‚

i usually use my finger to warm the product a bit because its a bit on the tacky side. After like to go in with my beauty blender or blending brush to push the product into my skin more. I do use my Laura Mercier translucent loose powder to set it though i feel it’s not a product that it’s absolutely necessary to set πŸ™‚

They’re both really good for me, almost neck and neck, BUT IT’s covers just as well and is a third of the price, and I think it brightens a little more while simultaneously covering (Cle de Peau actually won my award for Best Concealer for years prior, and this year it went to IT). Cle de Peau is a little thinner and more emollient initially, and obviously it is a stick concealer so you may prefer that type vs. a squeeze tube. I think Cle de Peau’s works a bit better ALL-over as-is and maybe a smidgen better for drier skin (that extra slip).

Oh geez..I just bought two shades of the Cle de Peau. One for under eye and one for face. I am dying to try this now! I have terrible undereye circles. Of course, i’d probably be stuck having to mix like you. Ugh where are those 20% off coupons Ulta?! Is this meant to conceal dark spots, etc.? It seems like that darker shade may pull too orange on the face do you think?

Cle de Peau is amazing, though – I rotate between both since I do have them both.

Yes, Tan is a little warm, I think, unless you are truly warm- and yellow-toned. It is almost peachy in its warmth (which is why it can work so well for correcting!). The bummer is that Cle de Peau is a really good match for under eyes/face for me, but for IT I have two buy two shades and mix to get the right shade match. If I’m super pressed for time, I’ll reach for Cle de Peau for convenience as a result!

I see what you are saying. I use the Armani “orange” corrector under my concealer on my circles. But, I have real circles. You DO NOT need that! lol..I could probably use just the medium-neutral under my eyes this time of year . I drag it down a bit and do that highlight thing and you are a tad darker in tone than I am. I need to get to ulta soon anyway Have to put this on my list. Maybe pick it up to stretch out the Cle de peau. I’ll admit when I saw the price tag for the CDP, my chin hit the table! Then I wound Up buying 2! lol..It seems like one stick will last forever though. But, form what I am reading same is true of this product. I will for sure be checking into this one. Thanks for the suggestion..always nice to find a good $ saving product!:)

I got a small sample tube of this, and its’ awesome!! Pigmented and creamy, doesn’t settle into fine lines, a little goes a long way. The colors do run light. I’m light to light medium, and the Neutral Medium is light enough for me. You look totally flawless in that picture! I think IT Cosmetics is one of the most under-rated brands ever. Almost everything I’ve tried from them (cc creams, highlighters, powders, lipsticks/glosses, mascaras, eye pencils, shadows, brushes) has been great or above average. They don’t come out with new products that often, but everything is carefully formulated and tested, with quality ingredients. And they have some really affordable kits via QVC, so glad ULTA is carrying them now.

They do seem to be a really well-done brand from what I have tried! I think there have only been a few products I didn’t like!

I don’t know – I only purchased the Neutral Medium and Tan (which I purchased because Neutral Medium was too light), since I was testing on myself πŸ™

I’ve looked up some swatches of Light on the internet, and it looks promising for fair skin. I’d want to try a sample or try out in a store before purchasing, though.

The effects look amazing, that’s for sure.

In general, concealing the area underneath the eyes can be different from concealing a blemish – most work for multiple areas, but if you had a lot of blemishes to cover-up, you might prefer one that works better for that type of concealing (often to conceal redness, you may want a lighter shade to minimize how raised it looks, and/or something more hydrating as some blemishes can get dry or flaky).

I honestly thought you had concealer on in both pictures! You don’t even need concealer cause you don’t have dark circles, you lucky girl!! Do you think this woul cover up some bad circles? I am still on the hunt for one =/
Thank you for the reviews!

I love this product! Only thing is that I would like them to come out with more shades. Tan is just barely dark enough for me and Deep is way too deep! πŸ™‚ I dont care for real bright undereyes and I have to make sure to really blend the tan color out and set with a tinted powder but other than that I agree with you, it’s great πŸ™‚

Interesting to hear that Deep is quite a bit darker than Tan! Have you considered mixing at all? That’s what I had to do, unfortunately!

This product was my “gateway” into It Cosmetics. I don’t use it everyday, but I find it very helpful on days I need some extra help with my dark circles. It is super thick and a little goes a very long way. I use a beauty blender to blend it out, also a fluffy brush will do the job just fine. I always use a little bit of powder to set it, but it never looks cakey. I have fine lines and to this day I have yet to find that magical product that will make them less visible, but fortunately this doesn’t seem to settle into them as much. Since then I’ve purchased the Your Skin But Better CC Cream, the kabuki brushes (which were on sale, so yay!) and I’m waiting on my order to try the Vitality Lip Flush in Je ne sais quoi and the O2 Ultra Repair Liquid Oxygen Foundation. Can’t wait to read your reviews on more products from this company!

I like that this has a luminosity to it in order to visibly reduce the look of fine lines. That is something that at just two weeks shy of turning 56, I need some help with. I guess I’m pretty blessed that even in my 40’s, even early 50’s, didn’t have a serious problem with lines, but have always, even as a kid , had very dark under-eye circles. Not sure which shade would work well with my MAC C4.5 coloring though?

Thanks! I think I’ll start with Tan because its probably light enough to lift those dark circles of mine. If need be, I will also get deep to mix it with.

Nancy T, if you go to QVC’s website, they have swatches of the shades and a shade chart (with models’ faces), so you can see which one works best. Although I have to say, I have Neutral Medium, and it runs lighter than that swatch they are showing, and I have light to light medium skin

Thanks! I just saw the swatches and the models, I wish their shade range had more variations though. Tan looks pretty good, although I’m one of those people who’s guilty of going a *bit* lighter with my concealer, so I wish they had something between Tan and Medium.

Looks great on you! I know this concealer always gets rave reviews but I’ve never gotten it because of the color range. I figure since I’d have to purchase both Tan and Rich for $48, I might as well just use something with a much better shade match. Hopefully they add more colors and start catering to darker skin tones. Thanks for the review.

The texture of the formula was very hard to blend out on my drier skin. It was surprisingly too emollient and had separation issues to get it smooth if that makes sense. Also in the wear test the surface “crackled” after 6-8 hours.

Ani-Bee, I have the waterproof formula (it came in a Showstopper) and I don’t like it nearly as much as the original. I don’t swim in makeup but my experience with every day wear is that the regular formula is waterproof enough for things like walking in the rain, peeling onions (my eyes tear like mad) and other every day activities.

I’ve been using the IT Bye Bye Under-Eye concealer (and I have the “waterproof” version and also one in a double-ended applicator with an “illuminator” at the other end) for years. It beats the heck out of Nars, Hourglass and even MAC Pro Longwear. It is amazing stuff.

I have huge hereditary dark circles and this is my HG concealer. I’m lucky enough to match one of their shades ( medium) and it takes the smallest drop to cover these bad boys.

I have to agree with everyone: it’s very hard to tell the difference between the “with” and “without” pictures. I don’t worry about my lines, other than not wanting products to crease and settle into them. I figure I’ve earned them. The dark circles are another story and this sounds like it might do the trick.

I don’t fret much, but with the judgment of the internet being harsh and mighty, there is a part of me that worries inasmuch as it relates to me posting close-ups of my eyes and lips as I get older and older. So, to that end, if a foundation and powder can soften them, I’m a happy one! πŸ™‚

Do you know how this compares to the Tarte Maracuja Creaseless Concealer? I have that and I like it but it’s not my Holy Grail concealer and I’m tempted to buy the It concealer.

I have not tried this one but I received the it cosmetics full coverage antiaging waterproof concealer with the kit I purchased at QVC and I have to say it is the best concealer I have ever used (I am NW20 and I wear the neutral medium). I don’t have dark circles but I like to brighten my under eye area & my makeup looks unfinished without it plus this concealer is so good that it covers up my melasma.

I bought this after seeing so many wonderful reviews about a onth ago. i watched a few youtube videos put out by the company on technique etc. Oh boy is this a through back to old school greaspaint from the stage. Absolutely horrible for under eyes if you have one ounce of crepeiness ( I have a tiny bit), because it HIGHLIGHTS IT. It feels thick and tenacious on the skin and pulls on the delicate under eye area when you try to blend. There are way to many products on the market, with far more advanced technology, than this nod to stage makeup. Like stage makeup it does stay on like glue, and feels like glue on your face. I DO NOT RECCOMMEND. I couldn’t even give this away.

Yaaaay so happy to see the Temptalia Recommends sign on this one. It’s been my favourite concealer for so long now. It even works on my horribly dark panda circles. STAPLE STAPLE STAPLE. yeah…you can tell that I love it lol!

Happy to see you review this concealer! I’m on my second tube and am very pleased with it. A little goes a long way, so in addition to being a good performer, it’s a good value. I wear the Light color – it’s light enough and has a neutral undertone – not too pink or too yellow.

Nice! I imagine a tube lasts quite awhile. Do you happen to have an estimate of how long it took to get through your first tube? πŸ˜‰

I’ve used this for a while. At QVC, it came with a very nice 1 brush to blend. I have to be very careful to be llighter handed as it is thicker than the more liquid products I’ve tried. This is always a difficult area for me and I need practice.
I do like the texture and wear of this product and was lucky to have a good color match but can’t recall if I have light or medium. (I think it’s medium)

I was always reluctant to try this for some odd reason, maybe because it had such hype around it, but it isn’t a brand I was particularly interested in. However, a sample of this car in one of my subscription boxes last month, and I absolutely love this stuff. I went out and bought a full size two days after trying this, and now keep the sample in my makeup bag that stays in my purse. Since then I haven’t reached for my Armani Maestro Eraser, which was my HG until now. Great coverage, no creasing, brightening, and it lasts all day. It’s going to take a very impressive concealer to unthrone this.

I have this and have been meaning to review it for a month or so. I am really a light, but I ended up buying the Neutral Medium. It really is too dark for me. I like this concealer, it’s easier to work with than the Laura Mercier Secret Camouflage, but to be honest, I find myself reaching for the Maybelline Master Glaze that’s just a little easier to work with (not quite as thick as BBU), has a better color option for me, and doesn’t settle into lines at all (I know Bye Bye Undereye isn’t supposed to but it does on me sometimes). Still, this is one of my favorite concealers, just wish they’d work on the shades a bit more, and maybe a tiny bit less thick or make it easier to get even less out of the tube at once. IMHO πŸ˜‰

I have terrible undereye circles (think, raccoon) that are hereditary, and this concealer makes them look completely gone in photos!!! Up close, the coverage is pretty good but it does settle into my fine lines (and I’m only 28), but in photos, it looks like I have no under-eye circles or darkness at all πŸ™‚ I highly recommend it for anyone with very, very dark circles.

So glad this is able to cover all of your under eye circles, Carrie! If only it didn’t settle into your fine lines. Are you setting with anything by chance?

I have to also add that when I first bought this concealer, I hated it because I didn’t know how to use it! I used way too much and tried to smear it under my eye… That’s a no-no! The best way for me is to use a tiny little drop and pat it under the eye. Works like a charm πŸ™‚

Christine, I love this product! Unfortunately i can’t get products from this brand locally,would you recommend dupes from more established brands? Does YSL TOUCHE Γ‰CLAT Radiant Touch or Burberry Sheer Concealer work better?

Cle de Peau is the other concealer that was basically my top pick prior to using this. Touche Eclat is better for brightening but doesn’t do much for coverage. I don’t think I’ve tried Burberry Sheer Concealer!

I love this concealer. I do agree that the names of the shades are unusual. I’m usually between Fair and Light, and mix IT’s CC cream in (3/4 Light, 1/4 Fair) to get a shade that matches my skin, but the Neutral Medium is perfect for me in the concealer. Go figure. But, it works so well, I can live with that! I do use it to cover broken capillaries on my cheeks as well as undereye circles.

It looks similar in color with the brilliant and predatory expensive Giorgio Armani Master corrector Orange #2 (34euros for 4.4ml). Wish I can get my hands on it , but IT cosmetics are not available in Greece πŸ™

One note: Cetyl Alcohol as the forth ingredient is not good for under eye area and for any area on the face. It is the worst ingredient for the skin, make oily skin oilier and dry skin more parched and causes free-radical damage!

Could you explain or source this information? As far as I know, cetyl alcohol is considered a fatty alcohol or a “good” alcohol. I’m sure that some skin types could find it (or any ingredient) an irritant or problem, but everything I’ve read has found this generally a good ingredient for dry skin.

I LOVE this concealer! My facial skin is sensitive to silicones and this product is free of the typical silicones that are used in long-lasting face products like cyclopentasiloxane and cyclomethicone, etc. So I recommend this product for people with silicone-sensitive skin like mine.

I also use the UD Naked Loose Setting Powder to set this–thanks so much for recommending this powder–I just don’t want to reach for anything else ever since discovering how hard it is to overdo it. All other powders seem to want to emphasize any dryness I have and this seems to be the only exception for me.

I have really dark, hereditary undereye circles and bags that are so hard to cover, and this is the best high end product I’ve found for my undereye circles. It looks natural and when set right, doesn’t cake or crease with 16 hours of wear a day.

i have light and this is one of my absolute favorite products!!!!! i love warming it up between my ring fingers because i find it blends better on me.

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